Social Media and Marketing

In today’s society, many businesses are using commercial websites to get their name out in the public. “Social media is now a crucial part of any successful business marketing plan” (Kiripatea). Businesses need to use the right social media platform to bring in the most revenue. A popular social media website is Facebook, Facebook sponsors ads for products, services and businesses. If a business was to put an ad on Facebook, there would be a greater chance of increase in revenue due to how many people log onto Facebook every day.

Social networking has been exploding with popularity since the 90s and has progressively attracting more and more different audience types. Some social networking sites that are currently popular are MySpace, Twitter, Instagram, LinkedIn, Tinder, and Snapchat but the most widely used social network is most likely Facebook. Facebook was originally created for a small specific group of college students but it expanded all over the country and eventually the world. Facebook is an outstanding social network that allows people to socialize and share what is going on in their lives. This particular online cyberspace allows people to fulfill their needs of social connection and self-expression as well.

Social media has gotten really popular; nowadays a lot of people have been using social networking websites such as facebook, twitter and other websites. The Internet has grown rapidly, social media has advanced too. The existence of the internet has made our lives convenient and fast. Social media websites have played a vital role in the increase of internet usage and popularity. While the modern day gadgets have made social media more accessible and mobile, people can message or call their loved ones and friends, even if they live far away.

In reality the social media site has transformed, it's the way we think about search engine optimization. A good SMO will gather traffic from both social site referrals and search engines. [5] In the recent years social media has become increasingly crucial to search engine optimization. Research shows that 73% percent of adults are able to use social networking sites for its full potential. [6] Facebook is a top ranked social platform within a number of users, but some are now expanding onto other social sites, some even use multiple networking sites.

Each year there are more advances in technology that allow the world to connect on more personal levels. The new-found popularity of social networking sites accompanies advancements in technology. Social sites allow people around the world to connect with one another in an instant without much hassle. With many great achievements or advancements comes a controversy. The controversy over the popularity and use of social networking sites has alarmed groups of people around the globe.

Having your business displayed on the web can attract more viewers because of the web is very popular. According to Dennis McCafferty in the “Brave, New Social World” “Many adults use social media to open up their business on many different levels”. (McCafferty 176). In this reading, McCafferty spoke about how social media increased the value of business a... ... middle of paper ... .... As you can see there are two sides to the idea of social media and how it affects the world today. With all the positives and negative affects it really is up to the individual to use the social media sources wisely.

Brands have grown so big all because of social media, creating a buzz for a particular brand makes it known because people get to want to know what is this and what are they doing, why do they keep popping on social networks. Regular everyday people have been able to make a market for themselves through social media by creating a profile and sharing their content to as many people as possible. People get to discover others in this manner, models, musicians, actors, and actresses. Just like natural resources, social media has become a resource to human life whereby they make a living out of it, and if someone can use their platform well the pros outweigh the

In today 's world, print ads are a dying form of advertising. A new form of marketing is beginning to sweep over consumers: social media. Social media is quickly becoming essential for businesses, leaving print ads and television commercials in the dust. With the rise of importance in social media, companies have been able to adapt and integrate this technology to improve their marketing and advertising. Companies have improved their marketing using social media by reaching more consumers in different ways, reaching their specific target audience more efficiently and maintaining closer relationships with their customers Social media is a phenomenon unlike any other in its ability to grow and reach millions of people so rapidly.

The Importance of Social Media in the World of Business Through these past years, social media has taken communication to a new level worldwide and, new technology has taken place at the beginning of this century. In this generation, social media has become an important part of people’s daily life around the world. Social media is defined as online websites, and applications that users use to share content on the internet. Some of the popular social media tools, and sites includes: Twitter, Facebook, Instagram, and many others. Disregarding the fact that social media has become an important aspect in the lives of teenagers to connect with their friends as well as making new friends; it is increasingly becoming a necessary component in the

Abstract In modern days’ lots of people use social media platforms to improve their social bonds and to make new friends. As well as social media help busy world to make instant friends and quick communications within few seconds with each other. Then it provides people to find their class mates, colleagues, relations etc. With that case Facebook, Tweeter, LinkedIn, Skype etc. Facebook get the major part of social media in world, because 1.59 billion monthly new active users get registered to use this free social media service.