Social Media Marketing: Definition Of Social Media Marketing

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SOCIAL MEDIA MARKETING
DEFINITION OF SOCIAL MEDIA
The social media are internet platforms that allows individual to share and create ideas and information as well as multimedia files majorly pictures and videos. With the penetration of the Internet into every country of the world and even rural communities, a lot of social media platforms have been able to spring up and continue to grow. Social media platforms are classified into forums, online communities, social networks and social gaming amongst others. Some examples of social media platforms include facebook, twitter, whatsapp, blogspot and wordpress amongst others.
DEFINITION OF MARKETING
Marketing basically entails taking your goods to prospective buyers and trying to sell to them. To …show more content…

The major way of reaching a wide population of people before the advent of the Internet and the social media was through the mass media. While digital media is also a part of mass media which includes the Internet and mobile mass communication, mass media in this article is limited to other forms of mass media apart from the digital media. These include television stations, radio stations, magazines, books, movies, music and newspaper. However, the numbers of people you can reach on social media platforms are much than the numbers of people you can reach through any other platform in the world.
ADVANTAGES OF SOCIAL MEDIA PLATFORMS OVER OTHER MARKETING PLATFORMS
Marketing your products on social media platforms has some advantages over using other marketing platforms such as mass media,
• You can reach out to a lot more people with your products on social media than other mass media platforms and other marketing means such as one on one advertisement and crowdsourcing amongst …show more content…

You could also appeal to your friends to like the article so that their friends can also see it. With just 5 initial likes on your article on facebook, about 5,000 people would already be seeing it, depending on the number of friends your 5 friends have. Now imagine if about 100 of the other 5,000 people decides to also like the article on your friends page. You would already be reaching out to 100s of thousands of people out of which some others would still like and you are already reaching millions of people. You could also put a link back to your website or blog for more information and

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