Social Community: It helps people to decide with whom to chat and share ideas, creates trusted network . -In simple words social media marketing is a great tool to understand the market demand and make people aware of others ideas. Social media has many advantages and benefits that one can enjoy. It leads to Increased Brand Recognition as social networks are new channels for our brand’s voice and content, it makes you more familiar and recognizable eg: A facebook user could hear about your company for the first time only after getting newsfeed. It enables enables companies to talk to their customers, eliminating any confusion.
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers.
Patino, A., Pitta, D. A., & Quinones, R. (2012). Social media's emerging importance in market research. The Journal of Consumer Marketing, 29(3), 233-237. doi:http://dx.doi.org.ezproxy.umuc.edu/10.1108/07363761211221800 Richardson, P. S., Choong, P., & Parker, M. (2016). Social media marketing strategy: Theory and research propositions. Journal of Marketing Development and Competitiveness, 10(2), 24-34.
Lets face it, when we are signing on to our social networks, checking our email, and even looking something up we are constantly bombarded with advertisements. But how else are we going to be aware of a new business or of a different brand that might match up your interest if we aren’t being told it exists. The message needs to be put out there and show the customer that they exist. One big way of the business connecting with the customer or future customer is social networks. Facebook, twitter, YouTube, and LinkedIn have influenced brand awareness dramatically.
With the increasing universality of social network, it is not only a new medium to make friends, but also a way for business entities to promote their commodities. More customers can recognize the brand as well as the latest products. People, however, are riddled with overmuch advertisement which becomes disturbance and even computer virus. Therefore, both for’s and against of social networking advertisement should be considered so as to realize its effectiveness. The first criticism of the product promotion on Facebook is its security.
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Future Trend in Recruitment and Selection In Today’s world social media techniques and its related networking websites are playing foremost role in communication between people, organization and their members. Social networking applications such as Facebook and Skype assist people and corporations to communicate with each other for social and as a hiring tool. Many young people in the current era are doing their best to build their online networking career healthy and available to all the recruiters (Nigel Wright Recruitment, 2011). Moreover, Social Networking websites for recruiters is a great mechanism to scan applicants in a very short-time, however, it is not stress-free as it appears to be. A well-known survey indicates that many HR- Superiors didn’t hire applicants because of an unsuitable profile picture or comment made on their Facebook page and denying their application on the basis of their way of life that was fairly immoral (Career Builder UK, 2010).
to advertise their product and services. Nowadays, people have become virtually social; social media have made it easy for more meetings to be conducted through social networking rather than just meeting face-to-face. More and more businesses are investing a considerable amount of time and money to understand the use of social media and how it can benefit them. On an HR standpoint, social media have played a huge role into employee recruitment. According to a 2013 survey from the SHRM conducted by Mulvey on social networking websites and recruiting/selection, more than three quarters (77%) of organization reported using social network sites to recruit potential job candidates.
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(2012). Benefits and Drawbacks of Internet Banking. Retrieved on January 13, 2014 from http://in.reuters.com/article/2012/08/02/benefits-and-drawbacks-of-internet-banki-idINDEE87106320120802 Nordmeyer, B. (2014). The High-Level Business Impact of Social Media.