Social Media Marketing Analysis

855 Words2 Pages
bulb-icon

Recommended: Impact of social media on business performance

Social Media Marketing Social media is where information is created, collected and exchanged through social media platforms. Social media in the current generation is constantly used and regularly updated with peoples personal lives for their whole group of friends and family and maybe even for the general public to see. Businesses now have to adapt to the social media era and use it to their advantage. Social media marketing is how firms use social media as a medium to interact with their customers to help increase awareness of their products and events. Social media marketing is new aspect in the modern day era for businesses. Nowadays it's a technology based community where their leisure and work time are usually done with laptops, phones …show more content…

Social media can be considered as contagious as it spreads like a disease as one person shares a link to the businesses profile then a multiplier effect occurs as more people will visit the profile Paradiso,C (2014). This is positive for the business as word of mouth marketing is occurring which helps increase awareness and the customer base gets larger and larger. Paradiso,C (2014) also stated that although it's important to form a strong audience its important to interact with them through social media. It's crucial for businesses to interact with them so that their product/service will be appealing and possibly purchased by them. Businesses depend more on social media because of some of the reasons mentioned above and also to help compete in the technology based world we live in …show more content…

and Thompson, T. (2011). The power of real-time social media marketing. New York: McGraw-Hill.[online] Available at https://ezproxy1.hw.ac.uk:2162/abstract/9780749461942. [Accessed 27 Oct.2014] Michaelidou, N., Siamagka, N. and Christodoulides, G. (2011). Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands. Industrial Marketing Management, [online] 40(7), pp.1153-1159. Available at: http://dx.doi.org/10.1016/j.indmarman.2011.09.009 [Accessed 27 Oct. 2014]. Naylor, R., Lamberton, C. and West, P. (2012). Beyond the like button: The impact of mere virtual presence on brand evaluations and purchase intentions in social media settings. Journal of Marketing, 76(6), pp.105--120.[online] Available at : http://ezproxy1.hw.ac.uk:3879/eds/pdfviewer/pdfviewer?sid=1f8da18f-b0d2-4331-984a-217ccece7c34%40sessionmgr114&vid=3&hid=123.[Accessed 27 Oct.2014] Nevin, F. and Torres, A. (2012). Club 2.0.Investigating the social media marketing strategies of nightclubs in the midlands and west of Ireland. Irish Journal Of Management.[online] Available at http://ezproxy1.hw.ac.uk:3879/eds/pdfviewer/pdfviewer?sid=1f8da18f-b0d2-4331-984a-217ccece7c34%40sessionmgr114&vid=7&hid=123. [Accessed 27

Show More
Related

  • Pie Face Case Study

    1013 Words  | 3 Pages

    Social media is a modern way to manage the business; this is a useful to the companies to manage the existence in the market approach to the brand and consumers. Also, using a social media they are able to get the feedbacks from customers and able to improve their business. Additionally, social media is used everywhere by everyone and people go on it a lot of times in a day. Therefore it is important for the business to fit to the changes occurring in the market frequently in order to keep the business working properly and not losing customers.

    Read More

  • Pros and Cons of Social Media

    1329 Words  | 3 Pages

    Nair (2011) states, social media can be described as online tools where content, opinions, perspectives, insights, and media can be shared. Some people create content, while others lurk, observe, or disseminate content. At its core, social media is about relationships and connections between people and organizations.(p. 45) Due to so much information being shared through social media it has changed the way businesses interact with their business partners or vendors, businesses have also started to create new product because of the information that is available to them through social media, thus attaining higher profits. At the same time, because of social media and the amount of information that is shared through these services, businesses have been put in a position where they must be careful how they operate to keep their reputation and na...

    Read More

  • Social Media Marketing Case Study

    1000 Words  | 2 Pages

    The rapid growth of the social media networking makes life different. According to the real time internet live statistics, the internet users in the world are now more than 3,338,000,000 and keep rising every day (Internet Live Stats, 2016). Social media like Facebook, Sina microblog (Weibo), Twitter, Instagram and YouTube are defined as the online communities which allow users to create and share their own content (Bolton et al., 2013). The faster and easier information exchange brings a new trend of marketing communication established and makes traditional peer to peer word of mouth spreading go online. Social media provides a platform for consumer to engage in electronic word-of-mouth. It can be either positive or negative statement on the product brand or service which made by potential, actual or experience users on the internet (Themba & Mulala, 2013). Facebook is one of the fast developing social media. It brings up a new trend of social media marketing. Facebook influenced customer behavior and suggested to be one of the most critical metrics of social media usage (Schultz, Schwepker & Good, 2012).

    Read More

  • Social Media On J Sainsbury Essay

    906 Words  | 2 Pages

    What is the impact of social media on the J Sainsbury’s revenue and profit? 4. What is the condition of existing strategy of J Sainsbury to meet social media’s challenges? 2 Literature Review: Various past research experience based on different theoretical aspect are discussed in the literature review. This analyse different theoretical factors.

    Read More

  • Social Media

    818 Words  | 2 Pages

    Social media wields ubiquitous influence over the marketplace, driving and defining how businesses engage with customers in unprecedented proximity.

    Read More

  • Pros And Cons Of Social Media And The Success Of Facebook

    1365 Words  | 3 Pages

    Social media in marketing is beneficial to any company in that it helps businesses organize control, and streamline communication and information, and help companies to better promote their brand (Paus, 2013, p.77, 78, para. 13). Social networking is not a bad way to promote a business or an organization but there has to be strategy implemented to monitor the images and information that can potentially foster negative perceptions of the

    Read More

  • Coca Cola Social Media Analysis

    1610 Words  | 4 Pages

    If you asked 10 followers on Twitter if they prefer Coke or Pepsi, 9 out 10 would probably say Coke. This paper will explore the concepts of social media presence for The Coca-Cola Company. Why do people drink Coke? Why is Coke so popular? Questions such as these will be answered throughout this strategy recommendation project.

    Read More

  • Marketing Through Social Media ( Exploratory Essay )

    1058 Words  | 3 Pages

    Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.

    Read More

  • Marijuana Advertising Ethics

    1075 Words  | 3 Pages

    Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily

    Read More

  • Economic Impact Of Social Media

    1741 Words  | 4 Pages

    Social media is the modern version of the paper plus more. In modern society technology runs the world and the same applies to advertising and a company’s success because social media can spread the word fast and get your business recognized by a lot more consumers. Social media is "A unique opportunity for companies to stay on top of mind with current customers and get on the radar of new customers on their preferred platform." (Zeckman) Social media has a positive impact on businesses because Zeckman claimed that due to the rise in social media, more businesses can become closer to their customers and develop the trust and security that they are the right brand for their customers. In addition, Zeckman stated all businesses can use social media to their advantage by social media to get customers more interested and thinking about their product and to get new customers drawn in by ads that if we’re not posted some people would have never heard of the business. In connection it has been shown in research and surveys that social media has a very important effect on modern businesses and Ashely Zeckman continues to support this because in her article she states that "70% of marketers found that social media activities increased traffic to their website while 75% of businesses engaging

    Read More

  • Essay On Benefits Of Social Media

    1587 Words  | 4 Pages

    Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.

    Read More

  • Social Media for Business Communication

    1104 Words  | 3 Pages

    The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95).

    Read More

  • Essay About Social Media Marketing

    1027 Words  | 3 Pages

    Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.

    Read More

  • How Social Media Improved Communication?

    797 Words  | 2 Pages

    Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...

    Read More

  • Advantages of Using Social Media in Business

    1076 Words  | 3 Pages

    Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.

    Read More

More about Social Media Marketing Analysis

Open Document