Social Media Is Good for Businesses

Social networking on Facebook also allows political news to travel faster and lets potential voters feel a more personal connection with their possible future leaders. Facebook is a wonderful social networking site that attracts millions of people daily for its pleasure of connecting with the world and staying

With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media has brought great business benefits to the business world because it gives higher brand visibility, generates new customers, is cost effective, and introduces social networking. Social media has helped businesses grow in tremendous ways especially in brand awareness. Lets face it, when we are signing on to our social networks, checking our email, and even looking something up we are constantly bombarded with advertisements.

With that many companies have begun to utilize social media for marketing their products. Social media marketing has become one of the most popular ways to reach customers, both business to business (B2B) and business to consumer (B2C). Out of the three thousand marketers surveyed in the 2013 industry analysis, 97 percent were using some type of social media to advertise their products. Also, 84 percent thought that social media was an important part of their business. Although there are many popular social media sites, Facebook is by far the dominant platform... ... middle of paper ... ...content naturally by visiting your page or seeing your post.

But you have the choice to follow whoever you want on social media with Twitter for example. Another positive thing that comes with social media is many businesses have launched. Many businesses take full advantage of social media. It gives public more awareness of the organization. Having your business displayed on the web can attract more viewers because of the web is very popular.

These sites are the best way to target a number of customers. Many businesses use social networking to promote their business, advertise about their new products, hire people etc. Social networking brings a lot of advantages for a business. It has a broad reach, people of every age use these sites, and major portion of population is now on social networking sites. Moreover it is a really fast mode of spreading information; just one click can inform everyone about a new launched product.

One of the things marketers want to do is to humanize their brand” (Houssem, 2013, para 1). By utilizing social media, the companies are constructing the advertising tactic of relating to the audience better. The popularity of social media is growing so rapidly, that companies have no choice but to join in. 80 percent of the top 100 fortune companies are using social media to better engage with their customers. Among them, Ford has an open minded mentality toward new marketing techniques.

And today a new type of communication is developing and that is social media. It is an extremely simple way that has begun to and will continue to bring different cultures and religions around the world closer toge... ... middle of paper ... ...ole in social media. Businesses are always on a hunt for the simplest and cheapest way to promote their company and their products. Social media has given them a way that is absolutely free and can be done within a minute. According to “Social Media Today” over 90% of small business owners have a facebook or twitter page which they use to both promote and encourage sales for their products.

Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers.

Meaning that it has become the go to for new businesses to advertise new products and the same time received real time feedback. Even though “word of mouth” has become very popular in this century, many companies can benefit from social media such as, Instagram and Facebook. According to Shea Bennett from Social Times, “Social media indeed is very effective in many ways. Business owners should be able to maximize its power and take it to their advantage for their respective brands” (2014). Companies can promote their product by pairing up with media outlets such as Facebook for exposure.

Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amount of traffic. When a business is going through budget cuts, there is no other low cost promotional method out there that will give you large numbers of visitors, some of whom may come back to visit your site again. Social media has managed to steal the thunder away from traditional marketing methods. It has become a big part of day to day routines and as indispensable communication tool for people to connect and stay in touch. Customers have used social media presence as one of the integral basis of a company’s legitimacy, reliability and viability.