One of, if not, the first social networking sites was SixDegrees.com, established in 1997, and within the following five plus years several others would appear, most notably Friendster (Boyd and Ellison 5). The popularity of Friendster soared due to media coverage, peaking by its having been listed second highest in Time magazine’s 50 Coolest Websites (Buechner). The growth that followed this media coverage was unexpected by Friendster, and that meant that their systems were ill equipped to handle the volume of traffic generated. When browsing the Internet, the most frustrating experience, especially early in the twenty first century was load time. Frustration with load time would diminish significantly from 2002 to 2005 when the average user’s ability to connect at speeds at or above 1Mbps increased nearly 25% ("Poll: Internet Connection Speed ").
Incorporating social media into customer relationship management (CRM) is the next challenge for enterprises that seek to get closer to their customers. The importance of social media has grown significantly over last decade. By March 2013, Facebook had 1.11 billion users , which is followed by Twitter with more than 554.75 million users, as of June 2013 . This explosion of using social media resulted in a change in traditional relationship between business and customers as control of this relationship shifted to the customer, who has power to influence others in his or her social network. As most of customers communicate in social media, it became absolutely necessary for companies to keep up with this trend and follow their customers to new channels.
"Social Media Policies." Https://www.shrm.org/templatestools/samples/policies/pages/socialmediapolicy.aspx. Www.nlrb.gov, 30 May 2012. Web. 21 Apr.
Appears that anywhere you look today you will find someone using social media. With advertisements and commercials even billboards Social Media appears to be anywhere you look. Social Media is such a big thing today, according to study provided by the website Socialnomics, individuals devote 700 billion minutes every month on Facebook (statisticbrain.com). Social Media has now become so much better for advertising that it is changing how business is done. Look past the posters in social media sites as LinkedIn and Facebook, there is a craze developing and corporations are finding themselves more so operating with social links for routine business.
“Digital Commerce: March 2011”, Report provided by Internet and Mobile Association of India and available at http://www.iamai.in/rsh_pay.aspx?rid=0gWlBn0YPIA= 5. http://en.wikipedia.org/wiki/E-commerce_in_India 6. Discussion paper E-commerce- http://dipp.nic.in/ 7. http://www.atkearney.com/
Snead, Jacquie. (2009). The Social Impact of Facebook. Available: http://socialimpact.wikispaces.com/The+Social+Impact+of+Facebook. Last accessed 10th April 2011.
The internet has had a greater impact on people today than ever before. It has been a constant source of news, entertainment, and education for users around the world for more than twenty years. However, the most revolutionary of its technologies, social media, didn’t achieve mainstream popularity until about ten years ago. As a result of this new development, Facebook, Twitter, and similar services are becoming the most visited destinations on the internet. Although these social networks may seem harmless and fun, some may find many negative impacts and effects on the user.