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Fashion channel marketing
Role of fashion promotions
An article on advertising techniques
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The intricate world of advertising dates back to the 18th century and with time advertising has evolved into being highly organized. It is now considered the official art of the 21st century industrial nations. People are swarmed with advertisements, they will always see some form of advertisement on a daily basis. In fact, billboards, posters, fliers, and other print media are visible almost everywhere. With the rise in the use of new media, advertisements have even taken over the digital world. We not only consume them on a daily basis, but also we consume the culture encoded within the advertisements. The essay aims to look at the social media Instagram as a platform for companies to advertise.It will look at the use of this social media …show more content…
One such method is the use of the social networking platform called Instagram. “It is a mediasharing online platform whose popularity has been rising up to gathering hundred millions users. Instagram exhibits a mixture of features including social structure, social tagging and media sharing. The network of social interactions among users models various dynamics, including follower/followee relations and users' communication by means of posts/comments. Users can upload and tag media such as photos and pictures, and they can "like" and comment each piece of information on the platform.”
(Ferrara, E., Interdonato, R., & Tagarelli, A. 2014).
With the shift from old media to new media, companies have found several online platforms where they could advertise to expand their audiences and reach out to them.To understand why advertisers are shifting from old media to new media is by analyzing the benefits of online advertising. There are several benefits to online advertising such as the cost. Online advertising is fairly cheaper than the
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Color coordinating the products with the background can show off the aesthetics as well as create a certain culture of the company. (How to Use
Instagram to Promote Your Brand and Drive Sales. n.d.) For example “DSWSHOES” uses various products with different shades of green laid on top on of a green sheet.This creates an eyecatching and visually aesthetic picture as well as showcases the variety the company has to offer. (How to Use Instagram to Promote Your Brand and Drive Sales. n.d.). The blog also discusses companies like Nike and Adidas’s use of lifestyle photos to lure customers in.A lifestyle photo consists of lifeinspired backgrounds, scenes, and models which can be associated with the product. This allows the user to picture themselves as they step into the model’s shoes. “by presenting not only your products, but also the culture and lifestyle that surround them, you’re strengthening your brand equity; that is, the feelings associated with the brand.”
(How to Use Instagram to Promote Your Brand and Drive Sales. n.d.). The blog discusses another technique which is often implemented by business’ is setting up offers and giveaways for their followers. This could be in the form of a special
One that many people have heard of is “Miller Time”. “Miller Time” allows us to sell a social experience that connects with various age groups, and is a throwback from 1971. This phrase helps our company reach a larger target market. “Miller Time” helps rebuild the product image and repositions. It is lifestyle messaging that is communicated to customers through advertising. MillerCoors uses television for advertising, along with our online series, “The Ultimate Internship Experience”. We have ties with “The internship” the hit movie that recently debut. We allow our customers to show their pride for this great tasting beer on social media by using hashtags such as, #ItsMillerTime, or #TGIMT (Thank God Its Miller Time). We have Sweepstake promotions such as, “Its our time, Miller Time”. This promotion has specially marked containers of Miller Lite giving our customers a chance to win. Through this promotion we have seen a tremendous boost in retail. We regularly have various types of contests to help grow our brand. MillerCoors also uses personal selling with distributors which grows relationships and helps increase retail
The first promotional activity will be to get people to our restaurant and to reach those traveling by air. We will do this by radio, ads, and of course the handouts and other methods. KFC in Japan serves its food on
We see them in the subways, bus stops, magazines, and television, but what do they mean? How do they manage to catch our attention? Advertisements often find ways to sell their products by psychologically manipulating people. The advertising industry makes us envious of others and convinces us to be unhappy with what we have (Valko).
When Facebook acquired the app for $1 billion in cash and stock in April 2012 many stood up and took notice. The social networking service enables users to take pictures and videos, edit them with filters, and share them across a variety of social media. Instagram’s feed is designed specifically for visual stimulation and to encourage interaction. Since its launch in October 2010, 150 million users have signed up and shared a total of 20 billion photos. The demographic of users is 68% female, who prize imagery, so they are the ideal target clients for us photographers.
used to communicate the ethos, mission, aims and values of my place of work is very effective. The
Alcohol is a product that tends to be advertised by sex appeal and social class, although these specific ads factor these components in, they mainly focus on one gender and its superiority over the other. In this day and age, advertisement takes more than a simple "leave it Beaver" appeal; it takes something that will catch your eyes while flipping through the pages of a magazine or through channels on TV. The whole point of ads is to get you to identify with the characters or their actions, either by having the same characteristics or wanting to. Advertisement has actually gone a step further, now it is okay to be chauvinist and arrogant, even worse, it is accepted and found humorous among society. However, it gets the job done, and that's all that matters. Sadly, I too found it appealing, and it stuck to my brain like tree molasses. How did a simple ad affect me so? By using the sick, yet truthful mental thinking of men and women. One ad I chose came from a women's magazine, and it was strictly directed towards women, the other ad was from a men's magazine and, again, was strictly directed towards men. I chose these two similar alcohol ads to compare and contrast simply because they use the same methods, but at the same time, they are on a totally different level. The layout is different, the targeted audience is opposite from the other, yet the appeal is similar.
Promotion will come in the form of indirect communication through such social media as well as face-to-face communication within the stores in areas that I plan to introduce the product to (Bovee, 2012, p.308). Using social media I believe it’s a great tool and the use of it could be exponential without spending a fortune to promote. Promoting within the store will better inform potential customers of the new product and hopefully encourage to purchase.
Currently, social media is the most popular method of communicating and interacting with others. It is a methodology to new media as it changes and evolves with our needs and expectations. Social media has evolved and adapted to become a huge part of our personal and professional lives.
The way I personally use social media is by being very professional online with my post or conversations. In addition, I tend not to post too much online and utilize the privacy options to ensure that people who are not on my friend list cannot view my
Social media is defined as the democratization of content and a shift in the role that made humans in the process of reading and disseminating information. Social media covers a variety of things that use internet to facilitate conversation (Solis, 2009). Social media is considered as the creation of the foundation that connects people, provide opportunities to produce and share content with others, extract and process the knowledge to the society and share it again. Some popular social media are Faceboook, Myspace, Twitter, LinkedIn, Flickr, and Foursquare, YouTube and Others (Lewis, 2010).
Instagram is one of the best and prominent marketing platform that help businesses to spread out their word across the world with the means of pictures. Everyday more than 75 million pics/posts are uploaded in Instagram, and that 's why it has turned as a world of attention and traffic as well. If used Instagram smartly and savvy, it can help you reap attention which can be effectively used and exploited for the business.
value, to capture value and to deliver value. With the slogan "you press the button, we do the
Recent advancements in technology have created a new form of communication. We call this new type of communication social media. Some of the big names in social media are Facebook, Twitter, Snapchat and Instagram. Most people today use some form of social media on a daily basis. Social media is most popular amongst adolescents.
It mirrors how we are increasingly becoming an entrepreneurial society each day. Companies nowadays market and promote their products with ease. If you log into instagram you will find posted photos of various products or logos of different brand names. Survey has shown that an approximated 40% of brands use instagram for marketing (social media examiner, 2014).
It helps management to identify the specific area that needs to be highlighted by the organisation.