It is ultimately the employer's decision if an employee gets hired or not. Although, social media still seems to have an effect on recruiting employees. These sites can offer real insight about the employee and validate if the employer is making the right selection choice. The popularity, advantages, disadvantages, legality and the future all of social networking all influence many companies currently and show why it is valuable to hire employees through using it. In the future, the process of selecting employees through social networking could become a more regular process such as filling out an online application.
Its force has impacted human resource functions, such as hiring practices, which, in turn, can have legal repercussions for business as well. Additionally, issues related to social media in the workplace has effects on the productivity of workers as well as created a new, vital requirement for AOMs to alter their policy making. These challenges must be fully understood by the administrative office manager in order to keep the workforce successful, lawful, and operational. Purpose The purpose of this report is for current and potential administrative office managers to understand the necessary action when considering managing social media in the workplace. By highlighting the history of social media as well as the current trends and issues with social media, administrative managers will understand the importance of the “Big Three” social networking sites, Facebook, LinkedIn, and Twitter, and how they affect productivity and the legal development of policies in the workplace.
First, employee cooperation and communication with one another is an essential element to achieve organizational goals. (Cornelissen, 2014:163) Second, by describing the kind of employee communication is being encouraged through social media, organizations may acknowledge the benefits of social media channels. Finally, by realizing the employee communication encouraged by social media, organizations may make moves to hear, reply and participate accordingly. Thus, use the social media channel they own more strategically.
One of the major objectives of social media marketing is to communicate product and service offerings to those who interested in and also to make them visible to new target markets. Importantly social media channels create brand personalities, strong presence and relationships within the selected audiences. Social media provides firms with the opportunity of creating repeat and loyal customer base. The flowing can be identified as some key differences between social and traditional media tactics. Building relationships through adverts It is evident that there’s less or no interaction with target audiences with the use of traditional media tactics.
It can also be difficult to generate real debate and dialogue via social media. While all online activity can be monitored, measured and recorded for its reach, engagement and online impact, it is difficult to measure offline impact and to know what online activity might have inspired more widely in terms of longer-term social change. CONCLUSION/SUMMARY • Social sites are today’s market demand where customers are encouraged to share their thoughts and give necessary feedback. Advertising and publishing a secure web or BlogSpot would encourage more participation and transparent feedback for the company product. Hence creating such media would help an industry to create their own niche by understanding customer’s transparent feedback on such social media.
Various other studies and articles regarding this issue were also analysed to form this investigation. Employees use of Social Media in the Workplace With easy access to it at all times, employees have been using social media at work hours more frequently than it was a couple of years back . This often leads to negative issues that affect the employees and the employers. It has become common for employers to hold social media training sessions; however the workplace needs to take caution to not set unreasonable or unrealistic standards upon employees. This may ignite debate and cause issues between the workplace and the employees.
These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95). Platforms such as Facebook and Twitter allow users to access company information, photos and employees as well as ask questions and express personal experiences with the company. It also allows potential employees to understand the vibe of the organization and gain a deeper and more personal understanding than a website. However, with social media, it is important to not ove... ... middle of paper ... ...ence, education and publications. She has been published in Advances in Consumer Research.
PR consulting agencies, that focus upon the use of social media as it can make or break the image of a business, feel that social listening is capable of revealing issues concerning products, offerings and client support. It would be appropriate to say that consistent monitoring of social channels help a business to quickly identify and resolve the problems. It also help companies understand how the competitors are performing and implement necessary changes that boosts the market
Customers have used social media presence as one of the integral basis of a company’s legitimacy, reliability and viability. Some businesses today are judged based on their Facebook or LinkedIn profiles and customers expect companies to respond to the concerns they have tweeted within the day or within the hour. Marketing strategies today have a mix of social media tactics as integral components for reaching business goals. After determining what are our specific social media objectives and goals and how they complement and support the overall goals of the company. Take time to check out what’s out there, scope the competition and understand your target audience.
Creative listening is one of the ways to achieve social proactivity. Companies set up keywords to monitor via social channels about their brand and product names. Social proactive customer service is about finding the customers and wannabe customers who have problems to solve and proactively addressing their concerns before they raise with the organization. Nowadays even organizations are going one step ahead by delighting and surprising with gifts for the customers who are giving quality help on social channels. StarHub community Building an online community is really important fo... ... middle of paper ... ...customers, but the brand fans community is very useful for targeted advertisement online as these people showed interest in the product.