Social networking sites such as Twitter or Facebook have created a new ethical dilemma for many businesses. Corporations, small businesses, and even universities are struggling create policies to manage their employees social networking behaviors. Social networking access, particularly for recruiters, can provide personal information about potential employees, which would otherwise not be available. A business must follow statutes and guidelines when disclosing information to the public. Individuals on social networking sites have no such constraints.
Retrieved November 2011 from Social Media Today: http://socialmediatoday.com/john- wilkerson/357462/linkedin-worth-effort http://www.businessweek.com/the_thread/techbeat/archives/2008/10/linkedin_launch.html http://socialmediatoday.com/andrew-z-brown/345161/linkedin-success-build-strong-foundation Wilson, Stephen. A Brief History of LinkedIn: The Rise of Online Business Networking [Internet]. Version 5. Knol. 2010 Oct 1.
More money is being spent more on social media marketing because; through social media customers are given ways to provide insight about brands and their creditability. These changes impacts the way companies have to look at embracing their objective audience. Sites such as Facebook, Twitter, LinkedIn, Tumblr, etc. all have opened up very precise personal information that most marketing departments of companies are highly interested in. For example it can help the company know want now, what they do not like, and what they hope to see in the future.
At its core, social media is about relationships and connections between people and organizations.(p. 45) Due to so much information being shared through social media it has changed the way businesses interact with their business partners or vendors, businesses have also started to create new product because of the information that is available to them through social media, thus attaining higher profits. At the same time, because of social media and the amount of information that is shared through these services, businesses have been put in a position where they must be careful how they operate to keep their reputation and na... ... middle of paper ... ...es they are on the move. Since American businesses now need to be more careful of their actions and behavior so should the employees that work for those organization. Works Cited Nair, M. (2011), Understanding and measuring the value of social media.
StarHub community Building an online community is really important fo... ... middle of paper ... ...customers, but the brand fans community is very useful for targeted advertisement online as these people showed interest in the product. Social media crisis management The power of the social media has created both opportunities and threats that company management can never ignore. A business reputation not only depends on the company management but also on what people say about the company in social media. The reputation can easily be damaged in social media and might be hard to recover it. A problem that can occur is that company secret information leaks to the public or unsatisfied customer has put up negative comment in the social media.
Especially when the information is delivered quickly, it will seriously affect product performance and branding. Another struggle of using social media is that business organizations have to control and monitor their brands internationally. It means when the businesses expand into other countries, franchisors need to properly monitor their pages and protect their username rights on social media sites, assign franchises their own social pages within the corporate site as well as to prevent the trademark or trade-name infringement through the franchise agreement. (Ekberg, Härting, Hero, Lindsey, & Polsky, 2011, p. 24). With the explosion and development of social networking usage today, however, monitoring is not only time consuming and costly but also difficult when having to keep up with which site to
Looking at the area from the point of view of the companies attempting to engage with potential and existing companies, social networking sites have become a staple of the bundle of medium that companies use to effect the required level of engagement (Manglold & Faulds, 2009). This is largely because the discourse engaged in by consumers, when discussing products on social networking sites, has become critical information for the marketing professionals of the relevant company. Furthermore, the erosion of the marketing professional’s long held control over where and how consumers were touched by a company message, dictates that their efforts should be focused channelling experiences through engagement (Manglold & Faulds,
This is a challenging topic, because there is so much corss-over on many ethical and compliance issues. Like any other ethics and compliance topic, social media can and must be proactively managed for a company to keep its reputation while providing its employees with the knowledge to manage their personal and business activities separately. In a qualitative study conducted by Corporate Compliance Insights, it was found that young workers are embracing the new wired world that we live in; always wired, always communicating, and always multitasking. This is what is changing the business world. Businesses need to cater to the public’s wants and needs, and now those wants and needs are met by social media and telecommunication.
It is ultimately the employer's decision if an employee gets hired or not. Although, social media still seems to have an effect on recruiting employees. These sites can offer real insight about the employee and validate if the employer is making the right selection choice. The popularity, advantages, disadvantages, legality and the future all of social networking all influence many companies currently and show why it is valuable to hire employees through using it. In the future, the process of selecting employees through social networking could become a more regular process such as filling out an online application.