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Social media pros and cons
Social media pros and cons
Social media and its impact on consumer behaviour
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Social Media is a substantial component in how companies detect what is being spoken about them, whether it be positive or negative. This online communication technology allows users of all types to have a social listening for whatever issues that may arise. Social media is indeed good for the consumer, for them to introduce to world their approval of the particular product they acquired. Considering Social Media has taken the world by storm, organizations realize that there is an urgency to contend with the trends in order to stay afloat. For an organization, social media is used to address key marketing issues that organizations may have in terms of expanding their customer base. Concerns like needing more customers, staying in relationship …show more content…
There are always hackers out there online, ready to access data that does not belong to them, privacy is compromised by the organization’s social media (Washenko, 2015). If customers are not satisfied with their product, they can use their social platform to inform others of how unacceptable the product or service is (Washenko, 2015). This can often lead to a terrible reputation, resulting in loss of revenue. Employees managing social media may often view this as time consuming, having to constantly update content while interacting with your customers. Lastly, posting inappropriate jokes while promoting can damage the organization’s image. A way you can prevent situations like this happening is establishing policies and procedures pertaining to social media …show more content…
Through thorough evaluation, I am certain that social media has created success within the organization. I have covered what social media has addressed, particularly its marketing issues, and how it has controlled America by force with its technological capabilities. This technology has its pros and cons, but collaboration and communication as its main use for success by far outweighs the cons. In order to have a successful organization, you have to have an understanding of what customer’s demand. If I were in managing an organization, an upgrade I would make when manufacturing our social network is handing over control. You may discover that with a lot of organizations egos are present. They may feel social media will not have a real return on investment, however, I learned in the Jarvis book when you hand over control, you start winning. Once you give your worst customer control over the situation, you can build a new relationship with the customer. “Listening to your worst customers’ complaints gives you an advantage to reorganize and reorient every division of the company-design, production, marketing, sales, customer support” (Jarvis,
“I didn't know what Facebook was, and now that I do know what it is, I have to say, it sounds like a huge waste of time –Betty White (“Betty White Quotes,” 2014, para. 1).” This quote can be interpreted to fit with several of the social media avenues that many people spend their time on. Day in and day out people post, tweet, share, and pin countless times throughout the world. These different forms of communication were first created for an easier way for people to connect with others. Yet now, so much time is spent on these social sites that it has warped the interactive part and is causing more damage than good. Many are growing a desire and are living for the amount of “likes” they can receive on a post or how many re-tweets they can generate. Instead of going to these outlets to participate in a partial portion of their social lives, people are filling that time with the technological aspect of communication. As White said, this can become an inordinate amount of wasted time and can ultimately grow into further damaging circumstances. These different social media channels can cause emotional harm through disparaging the relationship between friends, conjuring of a narcissistic personality, and the retrogradation of ones self-esteem.
Secondly, the grapevine aspect of social media is prevalent in this case. An inaccurate message was rapidly passed throughout Best Buy’s customer base and employees. In addition to the embarrassment that was felt by CEO, Brian Dunn, the company’s image was negatively impacted. Social media gives the oppo...
When you think about social media what do you think of. Facebook, Twitter, Pinterest or Vine. Well social media is more than that. Social media is not just Facebook, Instagram or Twitter. Social media is any online website that lets you interact with other people, share photo and information and keeps you updated. Or do you think about how it’s made a positive or negative impact on today’s society. In my personal opinion I think social media has made both positive and negatives impacts on today’s society .Some of the negative impacts are cyberbullying and addiction, and the positive impacts are spreading the word and increasing business sales.
Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
environment where increased critical thinking and collaboration are possible. A study done by Annetta and Jackson shows that students who participate in social media as part of a class feel more connected to their peers that those students who do not participate in social media type education (Annetta, Jackson, 2011). Social media allows students to not only group themselves with peers who are similar, but also to enhance and link existing peer groups. In addition to enhancing established peer groups, social media can bridge the diversity that exists in classrooms by establishing a “neutral zone” in which students can interact with one another. For many
The use of social networking sites is rising at great rates. According to a report conducted by the Pew Internet & American Life Project in 2012, ninety-five percent of individuals aged 12-17 use the internet; and eighty-one percent of those use social network sites (Pew Interest). Although it is known that social media can have a useful impact on lives, often times people forget that with a positive comes a negative. The continual use of social network sites will impact teen lives more negatively than positively because they can cause huge distractions from valuable and critical pursuits like education; they can also cause mental health issues and a reduction in communication skills.
Social media is so popular that according to a recent article published by forbes.com, “72% of American adults are currently using social media sites; that figure has gone up 800% in just 8 years”(Olenski). Social networking was originally created to simply reconnect people with old high school pals, but in recent years it has evolved into a completely different operation. When social media first originated it was also intended for adult usage, which has in recent years expanded into the usage of all ages. Social media can create a negative affect on lives because it has been proven to be a dangerous addiction, for it takes away interpersonal relationships that are essential in life, and it has been proven to prevent people from being productive in life.
Social media has impacted everyone that has used it some point in his or her life. Since the world is increasing in technology advances, so is social media which can be good and bad. Technology has made a huge difference in the world and definitely how people are doing things now. Yes, the Internet can be good for the majority of things we use it for such as finding research, keeping in touch with family or friends who are far away, and saving time and money. Others like to take advantage of social media and use it in a way that can hurt people; it may not hurt them physically, but it can hurt them emotionally. Examples of how some people use the Internet in a bad way include cyberbullying, identity theft, or cyberstalking. Social media has impacted the Millennial generation for sure.
Nowadays, it is not only common to have social media accounts such as Twitter, Facebook, and Instagram, but expected. Many people know the numerous benefits of signing-up for these accounts: keeping in touch with friends, being able to organize information and photographs, keeping track of dates or news, and many more. However, new research suggests that the use of these social media networks, specifically Twitter, can cause great unhappiness in relationships (“Twitter use…”). It appears that the social media page can act as a third member of the relationship. The use of these networks can take up so much time of one or both of the partners, that it is like having another person in the relationship. Unfortunately, this loss of time as well as the other negative affects social media has on relationships, can lead to communication issues and arguments.
Platforms such as Facebook and Twitter allow users to access company information, photos and employees as well as ask questions and express personal experiences with the company. It also allows potential employees to understand the vibe of the organization and gain a deeper and more personal understanding than a website. However, with social media, it is important to not ove...
Businesses can benefit from social media through cost reduction by reducing staff working hours and increasing revenue. Social media marketing is the fastest means of getting words out about a business or product, that is why eventually all businesses are buying the initiative. Most marketers who are already established in the new social media initiative are beginning to implement their own tactics, which has brought social media to a greater height than it was before. These popular websites could be a great approach for companies and customers to improve their communications by applying them to computers and mobile devices. Social media marketing is a term not really known by many people.
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.