The more sales channels used, the greater customer reach. However, each channel ad... ... middle of paper ... ... the liberation that the Internet offers, consumers are actively connecting with each other and talking about anything and everything. In the process, they are either enforcing marketing efforts or beating marketers at their own game by directly sharing their own experiences and thoughts on the social web. The practice of social media is an opportunity found for a business. If you believe in your product’s ability to sell itself around cost and convenience, then all you really have to do is get it in front of the targeted audience.
Businesses can benefit from social media through reduction of cost by reducing staffs working hours and increase revenue. Social media marketing the fastest means of get words out about a business or product, that is why eventually all business are buying the initiative. Most marketers who are already established in the new social media initiative are beginning to implement their own tactics which has brought social media to a greater height than it was before. These popular websites could be a great approach for companies and customers to improve their communications by applying them in computers and mobile devices. Social media marketing is a term not really known by lots of persons.
Customers have used social media presence as one of the integral basis of a company’s legitimacy, reliability and viability. Some businesses today are judged based on their Facebook or LinkedIn profiles and customers expect companies to respond to the concerns they have tweeted within the day or within the hour. Marketing strategies today have a mix of social media tactics as integral components for reaching business goals. After determining what are our specific social media objectives and goals and how they complement and support the overall goals of the company. Take time to check out what’s out there, scope the competition and understand your target audience.
Businesses use these websites to promote sales, send out coupons, and also to keep up with what people are saying about their product. Fancois Gossieaux said, “Social media allows us to behave in ways that we are hardwired for in the first place – as humans. We can get frank recommendations from other humans instead of faceless companies.” Not only can you use social media sites to ask your family and friends about products; you can also reach people in different states or even countries what they might think of that product. Articles from Michael Juregens, The Artice written by UWire, and the essay YouTube verse Boobtube, all three of these talk about how social media is affecting today’s society. Social Media has affected businesses by more communication between consumers, negatively impacting businesses with the ‘Next Big Thing’, and also how they advertise.
Social networking sites act as word of mouth... ... middle of paper ... ...lowers’ home pages. Messages can link to the product’s website, Facebook profile, photos, videos, etc. This link provides followers the opportunity to spend more time interacting with the product online. This interaction can create a loyal connection between product and individual and can also lead to larger advertising opportunities. Twitter promotes a product in real-time and brings customers in.
Companies have started provided that their consumers with networking platforms, and have occupied them during blogs and other social media tools. Social media is seen by Marketers today as a great opportunity to boost market share figures. Marketers are only too happy to view the social web as a new set of channels through which to market their goods or services. Social
Then, to the stage where it become so popular in the society that education starts to put it in the course. Erragcha and Romdhane in Social Networks as Marketing Tools go further by made a link of marketing and social media. Also, the effects of social media to business as well as the role of customers in this marketing approach. Social media marketing is not using as the old ways. It is now more active than ever.
More money is being spent more on social media marketing because; through social media customers are given ways to provide insight about brands and their creditability. These changes impacts the way companies have to look at embracing their objective audience. Sites such as Facebook, Twitter, LinkedIn, Tumblr, etc. all have opened up very precise personal information that most marketing departments of companies are highly interested in. For example it can help the company know want now, what they do not like, and what they hope to see in the future.
Let’s be honest, in an ever rapidly changing society where technology is more accessible and more commonplace, marketing has become very versatile and efficient from major companies to small businesses capitalizing on the social media craze. Keeping up with trends is no exception when it comes to the marketing industry to promote and generate business for products such as movies and shows on Netflix to services provided by a small tax consultant firm trying to make a name for itself. The focus of this paper is to illustrate the different areas of marketing related to social media in today’s society in hopes of stressing the importance of how marketers conduct business with current technology and how it helps consumer interests. Aspects covered
Some companies use the social media as the pillar of their marketing communication. As the information disseminates through the social media, companies use the social media to regulate the information. Social media deliver the power for the companies to interact with their clients or with their potential clients to build relationships and increase the loyalty (Smith, Katherine Taken; Blazovich, Janell L; Smith, L. Murphy 2015). The choice of social media for a firm should meet specific needs to fulfill their marketing mix. As Weinberg and Pehlivan (2011) underlined there is a variety of two particular dimensions which categorize the social media.