Long before the social media became the commercialized mass information and entertaining playground like it is today, even before the appearance of internet, was a much different world. In that world, people interacted with each other in a way that today generation might not even know about. The creation of computer has led to the idea of connecting people together in a faster and effective way. Therefore, the internet was born, then social media. The world has seen the stunning growth of social media in just a few years. Today, half of all American adults are now using social networking such as Facebook or Twitter. This online communication has crawled its way through our life. Even though it seems to be a powerful tool, social media has shaded …show more content…
It is a perfect marketing tool ever made. Moreover, it is free for everyone to take advance of. This is great for small companies because they could use social media to compete with big companies. Especially when people post their pictures of themselves enjoying their favorite brands or places would help advertise for the companies. Social media has offered big and small companies to improve the traditional way of marketing by its benefits. In the old way, it would take week or month to make a customer survey by knocking door by door, neighbor by neighbor. Moreover, people hate to waste their time filling out papers unless there is something in return. With social media, companies could make a survey easily by sending out a link to millions of users around the world. By doing this, it allows “you get a deeper look into who your customers are and what they like/dislike” (“Using Social Media”). In return, companies get to know what their customers think about them. Social media is a free place for people to express their ideas, which is honest and raw feedback about the product or service they use. From there, companies can make improvement to please their “God”. Being a student who major in business, I can see the great potential social media can offer. I used Facebook to open group so I can recruit people for my catering work when I was in high school. I did have many people apply for the job every time I
According to Nair (2011), “The social media property on the web is exploding and fast becoming a necessary part of the arsenal of any organization. It took 38 years for the radio to attract 50 million listeners, and 13 years for television to gain the attention of 50 million viewers. The Internet took only four years to attract 50 million participants, and Facebook reached 50 million participants in only one-and-a-half years. Facebook, which was originally designed for Harvard students and launched in 2004, has become a phenomenal example of social engagement. By 2009, Facebook had already achieved 100 million monthly active users covering age groups from 13 to 65; by the end of 2010, there were more than 500 million users. (p. 46) With so many people connected through social media and since businesses are dependent on people to thrive, they have been impacted both positively and negatively.
“Social media seemed to promise a way to better connect with people; instead it seems to have made it easier to tune out people we don't agree with.” ( Worthman). Social media like Facebook, Instagram, Twitter and Snapchat all want their enjoyers to be able to reflect on a diverse community of culture, respect other members using the same app, be thoughtful when posting current events, and Show a side of your creativity. In today's society social media has changed our perspectives on life, negatively affecting people's relationships with their culture and world wide community.
Today’s generation in America is widely affected by social media, but the real question that millions want the answer to is what is the real impact? “76% of American adults online use social networking sites such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest, as of July 2015, up from 26% in 2008. On social media sites like these, users may develop biographical profiles, communicate with friends and strangers, do research, and share thoughts, photos, music, links, and more. ” Social media has been the cause of countless problems, but also the solution to numerous issues which is why it is so hard to decide if it is more helpful than it is a burden or vise versa.
Social media is so popular that according to a recent article published by forbes.com, “72% of American adults are currently using social media sites; that figure has gone up 800% in just 8 years”(Olenski). Social networking was originally created to simply reconnect people with old high school pals, but in recent years it has evolved into a completely different operation. When social media first originated it was also intended for adult usage, which has in recent years expanded into the usage of all ages. Social media can create a negative affect on lives because it has been proven to be a dangerous addiction, for it takes away interpersonal relationships that are essential in life, and it has been proven to prevent people from being productive in life.
Although social media has provided todays society with instant forms of communication and ways to connect, it also created a new standard for living and has caused problems for many groups of citizens in all walks of life and has caused society to re-think its usage. There are two views about social media, either. It is a positive addition to society and its benefits outweigh the risks, or that social media causes more harm than good and it’s usage should be limited. Some of the ideas that are central to the idea that social media is a benefit to today’s society are that social media encourages increased communication with friends and family, provides fast access to breaking news and other information, and helps businesses attract new business and correspond more quickly with their existing customers.
Social media has caused a substantial decrease in face-to-face time, stopped people from working effectively, and has caused an increase in bullying. Social media as defined by dictionary.com is “websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts”. People use social media for networking, education, and entertainment. Some of today’s most popular social media sites include Facebook, Twitter, Pinterest, Instagram, Vine, YouTube, and LinkedIn. Facebook is used as a basic social media site.
We live in a world that has become addicted and dedicated toward social media and it is driving America’s youth into the ground. Teenagers and adults are so wrapped up in social media that is runs their lives every day. Constantly people are checking their phones for the latest on social networks. They have to see pictures, tweets, statuses, comments, likes, and the list goes on and on. Social media is becoming the focus point in the modern American society that it is beginning to control people’s social skills, communication skills, and their livelihood.
It surpasses the traditional means of business, businesses can now be heard and visible and given a platform to communicate with customers like never. Marketing is a management process that identifies, supplies, and presumes customers needs or requirement and want. Social media marketing is a platform that helps regenerate an organization marketing techniques. It helps create a new perception about the company’s product and the vital marketing programs and create a method to become an edge in the online business world. Businesses can benefit from social media through reduction of cost by reducing staffs working hours and increase revenue. Social media marketing the fastest means of get words out about a business or product, that is why eventually all business are buying the initiative. Most marketers who are already established in the new social media initiative are beginning to implement their own tactics which has brought social media to a greater height than it was before. These popular websites could be a great approach for companies and customers to improve their communications by applying them in computers and mobile devices. Social media marketing is a term not really known by lots of persons. Lots of companies go into it not knowing the risks or opportunities involved. Social media marketing is very beneficial for
Social media and the internet has become apart of the culture of this generation. Many people turn to social media for various reasons such as news, networking, games, and other time wasting activities. Social media and the internet has affected the development of people of our generation by contributing to less social interactions, strengthening communication skills, and online harassment.
Social media is used by many people, young and old around the world as a way to communicate. Our lives have become so busy that it is difficult to maintain family and social relationships. “They use social networking sites including Facebook, Twitter, LinkedIn, etc. On these sites users create profiles, communicate with friends and strangers, do research and share thoughts, photos, music, links and more” (Social Networking). With the use of social media you can be friends with all sorts of people without actually seeing or knowing them. “In many ways, social communities are the virtual equivalent of meeting at the general store or at church socials to exchange news and get updated on friends and families” (Cosmato).
One of the main reasons why social media has positively affected our society is because of how it has made communicating with people much easier. “Today, four out of five active internet users maintain at least one social media profile” (Moe, 3). Using these websites, such as Facebook, Twitter, YouTube and etc., people talk about everything with anyone from what they are planning to do, also what they are eating and much more (Moe, 24). Also we can also send private messages to other users of these websites about personal m...
Social Media has evolved magnificently since the first email sent in 1971. Social media is any form of website or application which enables us to share content with one another with a simple sharing tool. Social media has become an addiction for most, if you were to ask the average student if they were connected to a social networking site, about 73 percent would reply with a yes. In addition, about 63 percent of people log on to a social media site daily and on average 40 percent log on multiple times a day. Everyone has their own reasons for the use of social media, which could include shopping, research, or other personal reasons like venting and status updates.
Started as a way for individuals to communicate and connect with one another over the internet, social media has evolved into a valuable tool for business. Social media is not only beneficial to modern businesses, but necessary. The biggest reason social media is so important to businesses is the size of the audience that they can reach. From a public relations standpoint, social media is a very powerful tool. It allows a company to instantly reach out to the public and receive feedback just as quickly.
Social media is quickly evolving in front of our eyes, and it is almost impossible to reject and hide from this new form of media. Not only is it an important part of socialization within peer groups, but now it is used to market and motivate people to become a part of a larger community. It is undeniably changing the way one communicates and how one finds and shares information. Most websites offer communication through the use of Facebook, Twitter, YouTube, LinkedIn and many other blog formats. With new apps on smartphones and photography and video made digital, media can be created, edited and shared quickly and once it is in this new digital cloud it is not yours anymore.
Nowadays, social media is growing very rapidly throughout the whole world. Social media has changed the way that we communicate with others through using these common social networking sites like Face book, Twitter, and Instagram…For that, social media has positively and negatively impacted our life.