Persuasive Essay On Social Media

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Media is persistently bombarding everyone who lives in our modern, technology oriented society with its messages and goals. If one is to observe the key types of media used by Choose MyPlate, they would quickly discover that they achieve their primary focus through the usage of social media (MyPlate 2016). Social media is one of their main sources due to its ability to reach mass quantities of individuals as well as the fact that it is so simple to share and get connected. One of the first outlets of social media that MyPlate uses is Facebook. Through Facebook they have composed multiple pages of information that individuals are able to become a part of and receive information on how to pursue a healthier way of life for their future. Furthermore, …show more content…

MyPlate fails to utilize radio and television, which have the ability to reach a staggeringly large amount of audience members. An exemplar of this may be in the morning if someone is driving to work. They are most likely listening to the radio and thus are exposed to the media messages the play over the air. Though radio and TV ads may not be as prominent, they still would be a noble tool for MyPlate to use in reaching out to individuals. It is imperative if they decide to take this route that they make their ads attention worthy. Asking people to eat healthy on TV with commercials and ads is ideal, but if it fails catch their attention immediately they will most likely disregard it altogether. The same concept applies with radio ads, they need something that the audience can remember and hopefully tell other people about. Most successful radio ads have a jingle or slogan that gets stuck in the audience members heads’. This means that they are doing an efficient job, the message is sticking in the individual 's brain. MyPlate could benefit substantially from a catchy TV commercial or radio ad. They could also incorporate the use of a hashtag in order to relate their commercials back to social media where they receive feedback. TV visual images tend to be the most memorable to the consumers who view

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