Marketing Impact Of Social Media Marketing

Social media networks are communities of people who typically share a common behaviour, idea, interest or activity. A social network indicates a graph of relationships (social familiarities) within a group of individuals (people, organisations). Social networking sites have increased in the last decade. The most popular social networks include Facebook, MySpace and LinkedIn. They facilitate communication by providing a variety of ways for users to interact with each other like e-mail or instant message. Social networks provide a medium for people to interact with others who are influential and make recommendations about products and services. These sites can improve lots of business activities, including: word-of-mouth marketing, market research,

Thanks to the Social Media analytics and metrics available, the impact of Social Media on a company’s marketing strategy can be measured and evaluated relatively easily. Over the last ten years, there has been a fundamental shift in how people access information and news. Companies traditionally used the media to get their messages out to their audiences via marketing, advertising or public relations. Now with Social Media Marketing Growing rapidly, reaching out to so many people has never been so easy for businesses before. Today, businesses can hire the services of social media marketing services in India to promote their products and services to large number of people who are interested in their services. These professionals are experts in their field and have the appropriate knowledge to implement the right marketing strategies. Social media marketing services in India are no doubt, the most innovative way to make one 's business or presence visible in the market. Social Media Marketing is widely used by businesses because it represents a cost-effective marketing solution. The main purposes of using social media marketing are the amplification of word-of-mouth marketing, market research, general marketing, idea generation and

At any point, organisations are free to ask for feedback and suggestions for ways to improve their services and products. This factor brings about proper customer engagement.

• Brand exposure and awareness: The main benefit acquired by businesses implementing social media strategies represents the increase in brand exposure. Brand exposure occurs when the customer becomes aware of a product, service or advertisement through at least one of their five senses, whether or not they paid attention to it. Thanks to the social media platforms, new brands can establish themselves and foster awareness. For existing brands, social media platforms also raise awareness. The brands’ visibility is increased thanks to their presence on the large variety of social media channels, but also thanks to the word of mouth that is automatically expanded around the brand. Companies can heavily use Social Media Marketing to build their brand’s reputation and enhance their popularity. This is also called online