In a recent blog, “92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.” (Demers, 2014). Marketers can view their company revenue generated given credit to rise in sales and advertisement. Conveniently, the company can focus their efforts in areas needing improvement with live blogs, and feedback consumers discuss in various forums associated with networking sites. It is a selling point for entrepreneurs to promote their brand and establish steady clientele using innovative, and creative advertising on social media platforms. The idea is to create a strong following and making the brand known by gaining as much exposure as possible, building rapport, and tracking progress with consumers on various media outlets.
The marketing objective was to target the younger generation who had goals they dreamt and shared in social networking sites. So Pinterest was considered as a good choice because of its visual networking apps and Pinbo... ... middle of paper ... ...re than 16 million media were found by this campaign. The fame didn’t stop with Pinterest but continued to other social media networks like twitter and Facebook. Honda’s innovative idea to use Pinterest came handy for promoting the new CR-V. Honda made this campaign an exciting one by connecting with people’s lives and their interest to make their campaign successful. It’s good to see the Multinational companies use social media as an effective communication tool for maintaining their brand loyalty among customers.
In today’s society, many businesses are using commercial websites to get their name out in the public. “Social media is now a crucial part of any successful business marketing plan” (Kiripatea). Businesses need to use the right social media platform to bring in the most revenue. A popular social media website is Facebook, Facebook sponsors ads for products, services and businesses. If a business was to put an ad on Facebook, there would be a greater chance of increase in revenue due to how many people log onto Facebook every day.
Social media: In this section important aspects of social media marketing will be discussed. Social media marketing is the use of social media sites such as Facebook, YouTube, and Twitter to advertise products and access new potential buyers. This is also beneficial for social media users who get to “like” or “tweet” about their favorite products, get up to date news on the company, and share their preferences with friends who are then potential buyers of the products. While social media is a huge part of people’s daily lives, advertising to users is not an exact science. Most successful companies listen to their followers and adjust their advertising strategy based on what customers like and recommend.
In addition, Zeckman stated all businesses can use social media to their advantage by social media to get customers more interested and thinking about their product and to get new customers drawn in by ads that if we’re not posted some people would have never heard of the business. In connection it has been shown in research and surveys that social media has a very important effect on modern businesses and Ashely Zeckman continues to support this because in her article she states that "70% of marketers found that social media activities increased traffic to their website while 75% of businesses engaging
Social media has set in a new wave in the business world. As per the recent study carried out by Internet Advertising Bureau UK, a business having social media presence is likely to attract 80 percent more customers in future (The Guardian, 2013). Especially, for small businesses having limited time and budgetary constraints, it is important to chart out an effective social media marketing policy to give the required boost to the business expansion. There are different purposes for different small scale business organizations to use social media. Major ones are discussed holistically in the essay.
Meaning that it has become the go to for new businesses to advertise new products and the same time received real time feedback. Even though “word of mouth” has become very popular in this century, many companies can benefit from social media such as, Instagram and Facebook. According to Shea Bennett from Social Times, “Social media indeed is very effective in many ways. Business owners should be able to maximize its power and take it to their advantage for their respective brands” (2014). Companies can promote their product by pairing up with media outlets such as Facebook for exposure.
Take time to check out what’s out there, scope the competition and understand your target audience. Develop relationships for potential partnership opportunities in the future. Enhance brand presence across social media platforms, increase traffic to company website. Once you have ... ... middle of paper ... ...media, in terms of file sharing, collaborative editing and knowledge sharing. This is also an effective way of bringing employees together to perform new processes and share experiences.
Marketing on social media increases exposure. Social media is as effective as or more effective than traditional marketing. Customers visit social media sites to learn more about a business, this is because these sites allow companies to share up-to-date information about their company, products, services and upcoming events. Social media has given power to customers, with its sites customers are able to comment whatever they want about a product or service whether the comment is positive or negative, on social media, this means that millions of people will be able to also read the comments. (Oyza, and Edwin, 2015).
According to “Social Media Today” over 90% of small business owners have a facebook or twitter page which they use to both promote and encourage sales for their products. Not only promote their products, businesses are able to find out what their consumers want from them, using social media and receiving various comments and questions from the general public. None the less, business owners are able to find new costumers for their products which also help them encourage their sales. So as clearly seen business owners are able to increase their profit by using social media to reach out towards their consumers which helping stabilize the job economy.