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Investigating the Impact of Social Media on Contemporary Business Practice
Social media as a marketing tool
Social media and its impact on business
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In recent years, social media has detonated as a class of online pontificate where the people can create content, share and disperse it at a faster rate. Social media is the intercommunication between people in which they create, share or exchange information and feelings in virtual communities and networks. It is a tool that aids in raising the user's news reading experience. The number of articles on different topics shared by a user can be colossal. Hence, it is important to choose the most engrossing articles to display.
In today's world huge amount of data is being collected and warehoused. Additionally, we are rich in data, but poor in knowledge. Hence, there is a need of some techniques that can extract the information hidden in these large chunks of data. This is where we use data mining and knowledge discovery. For instance, from scientific viewpoint it may help scientists in hypothesis formation, in classifying and segmenting data, etc. Data mining and knowledge discovery basically looks for some hidden patterns which can be missed by human analysts or these analysts may take weeks to discover them. These hidden patterns hidden in the data help in extracting useful information. From this information we gain the actionable knowledge.
In recent times data mining and knowledge discovery have become fields generating large amount of interest from every other field. One such field which uses "KDD (knowledge discovery and data mining)" to a greater extent and the one that we use has become an integral part of our life is Social media. This motivated me to choose this interesting session on "Data mining and knowledge discovery in Social media". The paper is about how data mining and knowledge discovery techniques use...
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They all focus to achieve the common target of increasing their efficiency in their own fields. In today's world, Social media sites provide their clients the platform, yet the majority of the content is generated by the client. Additionally, it has become an integral part of our lives. It is the interaction between millions of people around the world in which they share, create and interchange information. For instance, clients, post tweets expressing their ideas in Twitter. Morevoer, in Orkut clients make friends and upload pictures, videos and various profile details about their lives. Social media promotes virtual communities which are online social networks at different social media sites, blogs, social news, sites, etc.
Works Cited
cite{Stajner:2013:ASS:2487575.2487659} cite{Zafarani:2013:CUA:2487575.2487648} cite{Yang:2013:ESR:2487575.2487685}
Social media is a modern way to manage the business; this is a useful to the companies to manage the existence in the market approach to the brand and consumers. Also, using a social media they are able to get the feedbacks from customers and able to improve their business. Additionally, social media is used everywhere by everyone and people go on it a lot of times in a day. Therefore it is important for the business to fit to the changes occurring in the market frequently in order to keep the business working properly and not losing customers.
Nair (2011) states, social media can be described as online tools where content, opinions, perspectives, insights, and media can be shared. Some people create content, while others lurk, observe, or disseminate content. At its core, social media is about relationships and connections between people and organizations.(p. 45) Due to so much information being shared through social media it has changed the way businesses interact with their business partners or vendors, businesses have also started to create new product because of the information that is available to them through social media, thus attaining higher profits. At the same time, because of social media and the amount of information that is shared through these services, businesses have been put in a position where they must be careful how they operate to keep their reputation and na...
Social media and networking are two of the greatest ways to influence the views and beliefs of a society. Being that it is a prime communication center for millions of people worldwide, the power of social media is incredible. In January of 2011,...
There is a debate between the benefits and potential informational privacy issues in web-data mining. There are large amount of valuable data on the web, and those data can be retrieved easily by using search engine. When web-data mining techniques are applied on these data, we can get a large number of benefits. Web-data mining techniques are appealing to business companies for several reasons [1]. For example, if a company wants to expand its bu...
There was once a time when companies used to spend heavily on publishing, compelling, ads on newspapers and magazines just to put the word out there, but times have changed and so have the medium used to broadcast these ads. Nowadays, companies use the internet to spread the news, to be more specific, companies use the social media as an advertising tool. Over the years, social media has vastly changed the way we communicate and interact with one another, some examples of such social media might be Facebook, Twitter, and YouTube etc. This kind of interacting tools are now been used by businesses to sell or advertise their products, one might say that the social media is the modern day substitute for newspapers and magazines. One company that has been doing this heavily is Android (owned by Google), Android ads can be seen in every corner of the internet whether be famous sites like Facebook or now extinct ones such as Myspace, although one such social media that they haven’t been using is XDA developers. The site predominantly focuses on software development and discussion for Android, Windows, Ubuntu Touch, and Bada phones etc. The following paper will discuss and analyze their audience and argue why XDA developers is the best social media platform to advertise smartphone operating system companies such as Android to the general public and developers.
...fman R. A. - "Data Mining and Knowledge Discovery" - A Review of issues and Multi- strategy Approach". Reports of the Machine Learning and Inference Laboratory, MCI 97-2, George Mason University, Fairfax, V.A. 1997. http://www.mli.gmu.edu/~kaufman/97-1.ps
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
Social Media means the use of web-based and mobile technologies to make communication an interactive dialogue. It takes on many different forms including social blogs, Internet forums, magazines, micro blogging, photographs or pictures, wikis, videos, podcasts, rating and social bookmarking. With the world in the midst of a social media revolution, it is very obvious that social media like Facebook, Twitter, WhatsApp etc., are used extensively for the purpose of communication. This form of communication can be done with a person or a group of persons. Today most of the people working in the organizations, especially the young generation are hooked on to the different social media for keeping in contact with their peers. It is media for the social interaction as a superset beyond the social communication. There are both advantages and the disadvantages of using social media. One very important advantage is online sharing of knowledge and distributing information among the different groups of people. And this online sharing of information also promotes the increase in communication skills among the people. There are also disadvantages of
Social media is a controversy topic in today’s society. Some people think that social media destroys human interaction and real life human relationships. While others think that social media is a bless to humanity. Social media makes human interaction much more convenient and much faster than real life human interaction, it makes globalization a reality, it gives a chance for introverted people to express themselves, and it also benefit develop international relationships whether its business or social.
Online social media (OSM) are Internet sites for people to interact freely, sharing their thoughts and engaging in a conversation, using words, audio, pictures and videos. These services allow individuals, organizations and governments to create, exchange content and spreading information with large number of people without geographical constraints. It appear in many forms including blogs and microblogs, wikis, social networks, virtual words, forums and message boards, media-sharing sites and social bookmarking. There are numbers of well-known sites such as Facebook, Twitter, YouTube, Wikipedia, Reddit, Flickr, Instagram and many more.
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
Social media, a quickly growing and popular knowledge outlet, can become dangerously addictive if the user lacks self-control. There are so many wonderful outcomes from the invention of social media. The biggest being how quickly news can spread. Anyone can share the news that they desire with a few taps on a screen. The fault in this action though, is that false testimonies can be spread just as quickly as true ones. The question is, does the positive outweigh the negative enough for a person to proceed with using social media? Without this innovative creation, though, communication would be dull and boring, so by all means, social media should be used.
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...
In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.