Social Media

Despite the fact that we’re already in the 21st century, society continues to show signs of progress and development strongly leaning towards the direction of advancement, constantly evolving. This pattern is no different from the world of advertising, as it has also evolved through the years and quite recently an unexpected technological innovation took the world by storm. It made such a tremendous impact that eventually led to the transformation of traditional marketing, and it’s no other than social media that we all learned to love.

It’s quite fascinating that in the early 2000’s social media wasn’t even invented; yet statistics show that Facebook has accumulated users surpassing the entire population of the United States. The acceleration of growth and progress in social media just gives us a glimpse of its maximum potential on how it will revolutionize and transform marketing. Before we further discuss the subject of social media, one must first know its definition, according to Dictionary.com, social media is “a website where one connects with those sharing personal or professional interests, place of origin, education, etc. The sites typically allow users to create a profile describing themselves and to exchange public or private messages and list other users or groups they are connected in some way.” It simply means that these social media sites have the primary goal of connecting people such sites include Facebook, Twitter, Youtube, LinkedIn and many more.

This technological marvel may be overwhelming as to how it can revolutionized the old ways of marketing, as social media usage is continuously growing in such a frenzied pace, flourishing so fast that it has gone mainstream in a short period of time. But the impor...

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...ly reached new heights in the global market. Hence I stand by what I said that social media can be used as an effective and credible advertising tool only when practiced with integrity, responsibility and accountability. One must understand that there is nothing intrinsically good or intrinsically evil about advertising. For media in general is a mirror that helps shape the reality it reflects, and sometimes it presents a distorted image of reality depending upon how one uses it.

Works Cited

• Brennan, B., & Schafer, L. (2010). Branded! how retailers engage consumers with social media and mobility. Hoboken, N.J.: Wiley.

• Brown, E. (2012). Working the crowd social media marketing for business (2nd ed.). London: BCS.

• Evans, D. (2010). Social media marketing the next generation of business engagement. Indianapolis, Ind.: Wiley Technology Pub..

• Dictionary.com,