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Purposes and benefits of using social media for business
Good impact of social media on business communication
Good impact of social media on business communication
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Introduction Social media is here, and it is here to stay, there are more companies throwing away the papers and pens and turning to social media for their communication. Leaders who utilize social media as a communication channel improve employees' satisfaction and encourage sharing of information. “In 2017, 81 percent of U.S. Americans had a social media profile, representing a five percent growth compared to the previous year. According to estimates, the number of worldwide social media users reached 1.96 billion and is expected to grow to some 2.5 billion by 2018” (“U.S. population”, 2017). Social media can be beneficial to developing a person’s personal brand, it can also help a business save money and make communication easier in the …show more content…
A personal brand sums up aspirations, beliefs, values, experiences and personal attributes better than a resume or interview can. With personal branding there is a part of self-discovery that is beneficial professionally, personally and academically. When setting up a personal brand the brand should be consistent across all accounts, profiles and aligned with the personal brand. This can ultimately make or break a career, if a personal brand is professional and aligned with the profession, it could make the person more appealing than other potential employees. A professional personal brand across all social media accounts can reach far more employers than expected, which can give a person the best career opportunity available. That remains, why it’s vital to portray ones’ self in the utmost professional way possible across all social media platforms. “Social networking is not merely a way to waste time, but if used wisely it is a means of self-representation and self-promotion” (Decarie, …show more content…
In addition, “Completely banning the use of personal devices is proven to lower morale among employees but the lack of any policy leads to a form of employee presenteeism. Presenteeism, in this case, means employees are present at their desk but are spending too much time texting, checking their personal emails, or social media” (Collette, 2016). Employees need to be kept happy to keep morale high, but the company must also set polices that protect business, increase productivity, as well as the concern of security related to information about a business that is considered classified and personal in which can be leaked, shared, or lost on a personal device especially when including social media. This is only scratching the surface of what issues could arise, but at the same time how many positives are present to outweigh negatives? Luckily, we can use technology as an advantage rather than only
In recent years, the realms of marketing and public relations have changed. Branding has become an increasingly important tool for businesses. As described in Kleppner’s Advertising Procedure, attributes of a successful brand include recognition, differentiation, imagery, and the ability to link all brand communications to that brand (Lane, King, Russell, & Kleppner, 2005 p. 639). In 2016, branding also means having a strong presence on social media. Lisa Ostrowercha describes social media as another way “… for your brand to share its personality with the masses” (Ostrowercha, 2016).
An employer also should restrict an employee’s access to the internet or access to certain web sites, or prohibit the use of personal work computers. As a result, there is no right to claim privacy against your employer for monitoring or restricting your use of the internet. Having an internal regulation could avoid the personal use of a computer in the workplace, the employers are the owners of the computers, and they are also the owners of the data transmitted to and from the computers, regardless of the source. Another reason that justifies the employer's ability to control the use of the computer in the workplace is the security of their internal systems. Computer systems can be vulnerable to viruses and other types of technological problems if employees are downloading information and Internet programs, or other potentially harmful materials. Security can also be a problem in that employees can violate the company's confidentiality rules. By monitoring the use of the personal Internet, employers can prevent employees from being the means of disseminating confidential information about the company to the
Looking for a job in today’s society is very different compared to a decade ago. When using social media, you would have much more success finding the right match. A lot of people are not sure where to start when using social media, this list will introduce you to how each major social media outlet can help build your personal brand online. “According to a 2016 survey by CareerBuilder, 59 percent of hiring managers use search engines to research job candidates. If you have no presence online, you will be perceived as being out of touch” (Darchini, 2016).
In my personal opinion about this very datable topic, “Does Increased Dependence on Laptops, Cell Phones, and PDAs Hurt Employee Productivity?” is that I believe it does hurt the employee productivity. I feel that if the usage of our cell phones, laptops, and other PDAs at work are to be reduced, it will make the employees focus more on their work. Most employees argue that they are taking notes during meetings and are recording the conversations; however, I question if that is what they are really doing. In the last few years, many of us have witnessed the rise in technologies. From cell phones being big, bulky blocks to cell phones being touch screen, and fit nicely in our pockets. I am no one to say that technology does not produce efficiency.
Blogs, digital portfolios and CV’s are some of the ways to gain identity exposure. A personal brand-building course from Udemy offers lectures explaining how to get the most out of each of the media platforms, such as, Snapchat, Instagram, YouTube and Twitter. Those are just a few of many, but the course also explains how to be the first on emerging platforms. Because technology is frequently changing, keeping up with trends is important to online presence.
We cannot blame modernity for unfiltered and unprofessional behavior; the Internet can be blamed for poor conduct, and impulsive behavior. It makes sure that behaviors are discoverable to the public domain thanks to the multiple repositories like the cloud, smart phones, and tablets. Furthermore, it blurs the fine line between off-duty activities, in many occupational settings in the workplace. The inharmonious storm of the digital world in the workplace results to consequences that are applicable to employees, and employers in labor laws (Herbert, 2013).
Effective communication in an organization is one of the components of its success. Managers are charged with navigating communication obstacles while making every effort to harness its benefits. This onus placed on managers is compounded by organizational advancements and the application of new technologies. One relatively new organizational technology being applied is the use of social media. Social media creates communication issues yet conversely alleviates specific communication barriers by playing several roles within organizations today.
Social media is an imperative public relations tool for companies to utilize in their business practices. Social media cannot be regulated so anyone can say what they please about the company, whether it is good, bad or ugly. Social media is developing rapidly and there are new platforms
Simple handheld devices or smartphones can allow them to stay current with their emails, look up information, send files, and check their personal accounts whenever needed. Laptop computers also allow employees to work virtually from anywhere in the world. This can save
... all the existing meanings and definitions of brands are provided. The history and evolution of brands are also looked upon.
Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends.
We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them use social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising, social media is now one of the best ways to reach consumers.
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...
In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...