Social Medi The Importance Of Personal Branding

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Introduction Social media is here, and it is here to stay, there are more companies throwing away the papers and pens and turning to social media for their communication. Leaders who utilize social media as a communication channel improve employees' satisfaction and encourage sharing of information. “In 2017, 81 percent of U.S. Americans had a social media profile, representing a five percent growth compared to the previous year. According to estimates, the number of worldwide social media users reached 1.96 billion and is expected to grow to some 2.5 billion by 2018” (“U.S. population”, 2017). Social media can be beneficial to developing a person’s personal brand, it can also help a business save money and make communication easier in the…show more content…
A personal brand sums up aspirations, beliefs, values, experiences and personal attributes better than a resume or interview can. With personal branding there is a part of self-discovery that is beneficial professionally, personally and academically. When setting up a personal brand the brand should be consistent across all accounts, profiles and aligned with the personal brand. This can ultimately make or break a career, if a personal brand is professional and aligned with the profession, it could make the person more appealing than other potential employees. A professional personal brand across all social media accounts can reach far more employers than expected, which can give a person the best career opportunity available. That remains, why it’s vital to portray ones’ self in the utmost professional way possible across all social media platforms. “Social networking is not merely a way to waste time, but if used wisely it is a means of self-representation and self-promotion” (Decarie,…show more content…
In addition, “Completely banning the use of personal devices is proven to lower morale among employees but the lack of any policy leads to a form of employee presenteeism. Presenteeism, in this case, means employees are present at their desk but are spending too much time texting, checking their personal emails, or social media” (Collette, 2016). Employees need to be kept happy to keep morale high, but the company must also set polices that protect business, increase productivity, as well as the concern of security related to information about a business that is considered classified and personal in which can be leaked, shared, or lost on a personal device especially when including social media. This is only scratching the surface of what issues could arise, but at the same time how many positives are present to outweigh negatives? Luckily, we can use technology as an advantage rather than only

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