The Pros And Cons Of Social Media

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Brian Solis the author of Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web once said “Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change” (INSERT CITATION).
According to Merriam-Webster Dictionary the term social media can be defined as “forms of electronic communications (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)” (2015). Furthermore, modern businesses today are still exercising “common” types of promotional advertising such as newspaper ads, magazines ads, television, direct mail, sponsorships, and merchandising, with that more businesses today, whether it’s the local family owned restaurant or the large sporting goods corporation such as Dicks Sporting Goods. Each one of these establishments is starting to utilize social media as a promotional method to advertise their businesses. This type of advertising is predicated on using a “Web 2.0” approach verses a …show more content…

Consequently this can be attributed to the use of SEO throughout every post, link or share used on these particular websites, especially on Facebook. In conclusion this marketing plan is a solid fit for Synergy because as stated before it allows Synergy to reach new heights, while continuing to meet the demands of coaches, media, and fans while satisfying the companies own drive for excellence while monitoring a steady increase in

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