2.1 Social Media; Personal Display And Advertising
In ‘Clothing as material culture’, Miller discusses the importance of the multiplicity of the wardrobe, one can apply this point to the opportunity micro trends provide for consumers; “Combinations of clothing involve a moment of totalization: of incorporating the diverse threads of [one’s] life within [their] clothing.” (Küchler & Miller 2005). Fast fashion allows for more looks, which allows identity to change and adapt depending on mood and occasion. Carole Kane of boohoo.com applies the issue of social media to acts of consumption in stating, “…Because everything is recorded now on social media, I can’t wear the same thing again.” (Kane, C, 2015) Her fast fashion company boohoo.com is
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“If each garment is permitted to serve for but a brief term…the wasteful expenditure on dress is greatly increased.” Veblen, 1912 (164-165). As garments are cheaper, there is less money wasted on each short -lived garment, than higher end products. However fast fashion runs on micro-trends, and the temporal anchorage of each item is minimised as much as possible. This encourages the term ‘throwaway’, in Overdressed, the shockingly high cost of Cheap Fashion, Cline explains, “In the age of cheap fashion, you just need it to last until the next trend comes along.” (Cline, 2012 p 7-8) The True Cost (2015) (Fig 2.0) explores the impact of the industry for both its benefits and detriments to developing countries, and focuses on the environmental impact and ethical issues of garment production. The fashion industry is said to be the second most polluting industry in the world, following the oil industry, and that only 10 per cent of donated clothing is re-sellable, the rest ending up in landfill or developing countries. Narration in film The True Cost explains “Product manufacture has changed as the price of fashion has dropped to appeal to customer. Cheap enough to throw away without thinking about it.’ It is clear to say that fast fashions consumer consciousness has developed in such a way that concern is not on the waste of their purchases. (The True Cost 2015). Natalia Allen, states that the average item of clothing (not just a fast fashion item), lasts six months, and waste of resources is highlighted when she explains that it takes 800 gallons of water to grow and dye just one T-shirt (Allen 2014). In the world of fast fashion, the cost of natural resources is not reflected in the price of the
Americans buy clothes in a huge quantity each year, but afterward, many people like Susie Bayer don’t know where their old clothes go after they lug them off to the thrift shops. According to the various estimates by the ABC news reporter Mike Lee, the charitable institutions keep only 10 percent donations, and the remaining 90 percent is sold by the charitable institution to textile recycling firms. Packer also proved this point in his essay. In Packer’s essay, he traced back to the thrift shop. People who run the shop only choose the clothes based on their personal preference. In order to get rid of the “junk” clothes, they use the Trans-Americas Trading Company, and sell the clothes they do not like for three cents a pound. George Packer points out that Americans donate 2.5 billion pounds of clothes each year, but 80 percent gets trucked off to places like Trans-Americas. People are not aware that their donations had been devalued so much, and there is no way they can
In “The man behind Abercrombie and Fitch.” An interview conducted by Benoit Denizet-Lewis displays a glimpse into the life of Mike Jeffries and his views of his company only hiring “good-looking” people and targeting “good-looking” people to wear his clothes. This has been done in order to force his audience to recognize that the issue of acceptance one’s peers and exclusion of a community mentioned by Mike Jeffries, is a result of cultural perceptions and individual self-image. Denizet-Lewis skillfully shows that while Jeffries remarks of not wanting the “not-so-popular” kids to shop in his stores, it poses a question to consumers asking what change in our attitudes will come or if there will be any change at all. Thus comes the issue of how consumers today have a shift in the reasoning behind why one buys clothing and the motivating factors that influence one to buy certain clothing. Denizet-Lewis also demonstrates the different messages that controversial advertisements and statements affect different groups of people and how what they project is really what people desire, though deemed by many people as unacceptable or inappropriate. The author also examines how in the news media, the image has become more important than the message and how images have taken precedent over actual issues and character. As a result of this, various communities have formed by the construct of selling to “beautiful people” and how popular appeal has become an extension of a person.
Fashion is everything to society and the media. The fashion industry has transformed into a necessity in the life of people. Everyone wants to look good, feel fabulous and feel as if we belong with everyone else. The envy and desire to wear certain things and look a certain way all come, from wearing the latest fashion handbags, accessories, dresses, shoes, and the list goes on. But, when is considering fashion into an individual’s life going too far to the extreme? Many do not consider the whereabouts of fashion materials and how the environment is affected by the mere existence of certain garments. Some may believe these objects grow on trees. But that is clearly not the case. Even though it would be nice. The fashion industry as a whole, has been notorious from green issues caused by their lack of sensitivity to the environment, conspicuous and unnecessary consumption of materials, encouraging an “throw-away” society and image issues that support women and young adults to look a certain way to feel “beautiful.” This is an issue that has increased over the past decades. Not just women, but men also feel the uncontrollable need to do whatever it takes to look like the celebrities they see on television and on the runways. The thought that the materials to make those desired items may have caused the life of animals or the destruction of mother nature does not come into mind. Countless people are concerned about conserving planet Earth and keeping it healthy. The fashion world has been targeted for many corruptions.
This essay will discuss Fast Fashion and the Impact of Technology. I will focus on the different levels of the market, the effect of fast fashion on fashion design, how copying effects high end designer brands and the impact of technology on the fashion industry.
The strengths of the book come from its’ accessibility. The book is easy to follow and provides readers with a great deal of information about the production of mass-manufactured clothing. As well as brings awareness to its’ many issues which we inadvertently take part in when we purchase such products. The book is well written and thoroughly researched but does have its’ share of weaknesses.
It is very well said that fashion comes from within ourselves and not what we see and copy. It is reflected in our attitude, the way we walk, talk or even eat. There are no boundaries set as to what is fashionable and what is not. Whatever makes us happy, comfortable and confident is fashion and that is something that we should keep in mind. Fashion has become an integral part of any contemporary society. It is an omnipresent aspect of our lives and is one of the focal topics of the print and electronic media, television and internet, advertisements and window displays in shops and malls, movies, music, modes of entertainment etc. Though the term ‘fashion’ is often used synonymously with garment, it actually has a wider connotation. A garment
It is necessary to identify fashion and explain the systems apparel industry uses before I start explore the essentiality of fast fashion. According to Dictionary.com, fashion is defined as the prevailing style or custom that is in a current mode and used to express oneself. It can be clothing, accessories, hair, etc. Why certain people like to frequently shop in malls and keep updating apparels in their closets every season? Form psychological perspective, people usually consider clothing as a symbol to show their values, personality and lifestyles to others. Critically, a rapid imaginative change and symbolic expression supports a sense people have about fashion. People believe that an ideal self-identity can be communicated to others through clothing, so figuring out how people make decision when they perceive clothing among different brands and understanding their needs and desires can help apparel industries expending and maintaining market s...
In the early 1800s, France was the sole fashion capital of the world; everyone who was anyone looked towards Paris for inspiration (DeJean, 35). French fashion authority was not disputed until the late twentieth century when Italy emerged as a major fashion hub (DeJean, 80). During the nineteenth century, mass produced clothing was beginning to be marketed and the appearance of department stores was on the rise (Stearns, 211). High fashion looks were being adapted and sold into “midlevel stores” so that the greater public could have what was once only available to the social elite (DeJean, 38). People were obsessed with expensive fashions; wealthy parents were advised not the let their children run around in expensive clothing. People would wait for children dressed in expensive clothing to walk by and then they would kidnap them and steal their clothes to sell for money (DeJean, 39). Accessories were another obsession of France‘s fashion; they felt no outfit was complete without something like jewelry or a shrug to finish off the look and make it all around polished (DeJean, 61). As designers put lines together, marketing began to become important to fashion in the nineteenth century; fashion plates came into use as a way to show off fashion l...
As a response of various environmental issues from the textile manufacturing industry, green or sustainable textile manufacturing has aroused in recent years. The idea and concept of sustainable textile manufacturing is involving ethical and sustainable considerations to the entire supply chain process, from textile production to apparel manufacturing to retailing. “According to the Ethical Fashion Forum (2011), ethical fashion “represents an approach to the design, sourcing and manufacture of clothing which maximizes benefits to people and communities while minimizing impact on the environment.” The ethical fashion industry follows an ethical production cycle which creates social and environmental value.” (Cervellon & Wernerfelt, 2012, p. 177) Consumers is the biggest contributor and the reason of success for the textile manufacturing industry, therefore, in order to promote the growth and future for sustainable textile manufacturing, the education and knowledge that consumers have on green fashion and a new mindset for business and manufacturing are crucial for the future of a better environment for
This article is about the overall impacts of fast fashion. The particular section referenced discusses possible solutions and alternatives to fast fashion. It talks about how it is possible to produce environmentally friendly clothing through the use of organic cotton, bamboo, hemp, and other fiber crops that require less pesticides, water, and other inputs. It goes on to share how certain brands are beginning to implement the model of sustainable clothing. The point of this article is to introduce readers to the topic of fast fashion, give background, and show readers what they
Fashion in the 21st century is a big business, as its production employs millions of people and generates billions of dollars in revenue. Fashion has for the past century been, and is still today, used as an indicator of social change and progress, as it changes with the social norms of the society and the political changes of the world (Finkelstein 3). Works Cited Finkelstein, Joanne. A.S.A. & Co. Fashion: An Introduction to Fashion. New York: New York University Press, 1998.
In conclusion, although fast fashion has become a rising trend because of consumer awareness the drawbacks of fast fashion is also on the rise because of augmented realization around climate change, resource deficiency, financial circumstances, the slow-fashion crusade, and ill-fated accidents like the Rana Plaza collapse in Bangladesh that happened in October of 2013, as well as hard-hitting, visually awkward movements from organizations such as Greenpeace. The more people start to become more conscious about the disadvantages of Fast Fashion this is one trend that will soon
Social media is a internet-based tools that promote collaboration and information sharing. Social media can be used in academic settings to promote student engagement and facilitate better student learning. The students can use the social media to find any information because can save time and faster to access information. The students also can improve their knowledge and language level when using the social media in students daily routine. Social media can promote community development through collaboration and information sharing. When use the social media it can provide opportunities for individual expression as well as interactions with other users. Current research has indicated that using social media as an educational tool can lead to increased student engagement. Social media can give more experience in daily life and give more knowledge
Sustainable fashion offers various benefits to both the consumer and the entire environment. For instance, it is noted that the entire process of sustainable fashion is worthy for the globe. In most cases, the fashion industry leaves behind a huge environmental imprint ranging from the pesticides in growing cotton to the landfill impact of clothes that wear out and the energy needed to manufacture every piece. Therefore, deciding on organic fibers or sustainable fabrics made from bamboo can also reduce the quantity of carbon emitted and chemicals brought into people`s lives. This shows how sustainable fashion if embraced can bring benefits to the consumer, the producer, and to the environment, which is very vital for future generations. Selecting clothes that contain the label “fair trade act,” during purchase emphasizes on sustainability in numerous ways. The first thing is that, it guarantees that the product was produced under safe working conditions. Further, it signifies that the person who produced it earned a fair wage since it is sweatshop free (Hethorn 123). The act of purchasing clothes considered as “fair trade” confirms that individuals and places mean more than the organization`s fundamental reason for its
One pays a large amount of money to buy clothes which sometimes does not suit her/him. It is claimed that clothes and accessories that are in trend are generally the most costly. Not to mention the fact that they go out of fashion very quickly. Furthermore, the current vogue for stylish objects has brought social discrimination, especially among the young generation. It is unfair to the poor, who cannot afford the latest products, being discriminated on the grounds of class or money.