Social Influences Conformity And Obedience

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Social influence is the process whereby attitudes and behaviour are influenced by the real or implied presence of other people (Hogg & Vaughan, 2011). There are three types of social influence compliance, obedience, and conformity. This essay will focus on conformity and obedience. These issues will be examined by considering classic studies and contemporary implications. Obedience is a social influence in which the less powerful person in an unequal power relationship submits to the demands of the more powerful person. It is the most direct for of social influence (Hogg & Vaughan 2011). Milgram’s Experiment in 1963 tested obedience in 40 male volunteers. The experiment involved 3 roles: the learner, the experimenter, and the teacher. The …show more content…

Conformity is a change in one’s behaviour in response to real or imagined pressure from others (Hogg & Vaughn 2011). It is a change in attitudes and behaviour to comply with social norms. Two experiments that test conformity are Sherif’s Autokinetic Effect in 1936 and Asch’s conformity experiment in 1951. In 1936 Sherif conducted a study on conformity by using the autokinetic effect, projecting a small light onto a screen in a dark room will appear to move though it is still (McLeod, 2007). First the participants were asked about the light individually, then were put into groups. As a result when the participants were asked alone they gave a wide variety of answers, but when together, social and group norms became apparent (Sherif 1936). The participants began to give the same or similar answers when they had to say their answers allowed in front of one another. In 1951 Asch conducted another conformity experiment. For this experiment 8 people participated in a perceptual line comparison test (Dewey, 2007). All of the participants were actors, except one, the real participant. The participants were shown flash cards with 4 lines. They had to choose which line was the closest match to the first. In the beginning the real participant would convey what he thought to be the correct answer, but as the test went one he began to conform to the pre-selected answers that the actors gave. Results show that there is a strong tendency to conform to group norms. (Asch

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