Social Influence Theory

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The Effects of Social Influence on Behavior Social influence is generally considered to be the product of information shared among group members leading to common social norms (Simons-Morton, McLeroy, & Wendel, 2012). In regards to the Social Influence Theory (SIT), information refers to opinions, ideas, experiences from any and all sources, about a behavior or thought. Social norms refers to the knowledge, attitudes, values, behaviors, and standards of a population group that is accepted (Simons-Morton et al., 2012). Behavior is effected by social influences through social norms. It is a complicated and dynamic process that is best understood within social contexts and by considering the nature of information as received and interpreted…show more content…
Any programs or interventions developed must address the social context as well as working to change the individuals thoughts about the social norms. The overall strength of SIT is that of the interactiveness of the key constructs (socialization, selection, and social norms). I would point out that the degree to which social influences affect health behavior remains unclear. References DiClemente, R. J., Crosby, R. A., & Kegler, M. C. (Eds) (2009). Emerging theories in health promotion practice and research. (2nd ed). San Francisco, CA: Jossey-Bass Flatt, J. D., Agimi, Y., & Albert, M. (20121). Homophily and health behavior in social networks of older adults. Family & community health, 35(4), 312-321. Retrieved from http://dx.doi.org/10.1097/FCH.0b01e3182666650 Keyes, K. M., Schulenberg, J. E., O’Malley, P. M., Johnston, L. D., Bachman, J. G., Li, G. & Hasin, D. (2012). Birth cohort effects on adolescent alcohol use: the influence of social norms from 1976 to 2007. Archives of general psychiatry, 69(12), 1304-1313. Retrieved from http://dx/doi.org/10.1001/archgenpsychiatry.2012.787 Simons-Morton, B., McLeroy, K. R., & Wendel, M. L. (2012). Behavior theory in health promotion practice and research. Burlington, MA: Jones &
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