Interplay of Self-Identity and Social Identity: A Theoretical Analysis

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Accordingly, this paper will provide a conceptual discussion using relevant theory that critically analyses tensions between self-identity and social identity. These theories propose that aspects of identity driving behaviour is dependent on the context. Foremost, identity theory is reflective of the correlation concerning the roles that people enact in society and then therefore, includes the identities that those roles exhibit (Hogg, et al., 1995, p. 266). Striker, followed by Tajfel and Turner, compose that social identity theory consist of two levels: personal identity and social identity (Hogg, et al., 1995, p. 255). In explaining that each individual is a dynamic entity with an inventory of personal and social identities, inclusive We evaluate ourselves on how we think we should feel and act according to our position within society. It is safe to argue that self and identity are two separate objectives, but the self always precedes and constructs an identity. Through consumer observations, individuals publicise our identities and aspirations as these are usually desirably based on our lifestyle. This observation draws on structural distinctions between Marx’s class and Veblen’s desire to display distinction, Bourdieu obtains that lifestyles are fluent ‘systematic products of habitus’ (Paterson, 2006, p. 45) and incorporate larger conceptions of, and interactions within, social 255, 259). Social Identity theory therefore supports Huddy’s account that by defining ‘ourselves by the social categories that we feel we belong to such as nationalities, religious or political associations, gender roles, families, and even as niche as a group of sports fans of a certain sporting team we are expressing our social identity’ (Huddy, 2001, p. 131).There are copious amounts of research on Self-identity and social identity as expressed in literature by Paterson, which concludes that the notion of identity is established and maintained by acts of consumption (Paterson, 2006, p. 55). As noted earlier in this essay, Brewer & Sedikides and Paterson all form the opinion that symbolic and comody exchanges, recorded as far back as the pre-industrial societies was the assurance of social status and power within any given social collective. Therefore the disposition of self depends largely on the society within which a person

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