Social Comparison Theory

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According to Cialdini (2010), people evaluate the correctness of their beliefs by comparing their beliefs to others. Cialdini cited Festinger’s (1954) social comparison theory, which theorizes people to evaluate their beliefs’ appropriateness based on how those beliefs compare to their peers’ beliefs. Asch (1955) gave examples of early research studies in social psychology where it had been found that participants would change their opinions to be more aligned with the majority based on being given information that a group of their peers or an authority held contradictory opinions.
Study 1. To find a potential relation between the beliefs of a person and the beliefs of that persons’ peers, participants will fill out a political beliefs survey

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