Social Capital In Bourdieu's Theory Of Social Connections

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Social capital is about the worth of social networks, bonding similar people and bridging between diverse people, with norms of reciprocity. (Jenkins, 2002). The existence of a network or connections is necessary in order to maintain useful relationships that can provide material or symbolic profits. According to Bourdieu, every social class has a Habitus which is a set of unspoken rules, tastes and classifications. (Holt, 1998). Bourdieu considers social capital to come from group memberships and social networks. His work tends to show how social capital can be used to the advantage of people in order differentiate themselves from others. Bourdieu demonstrates how people gain access to powerful positions through the employment of social connections.…show more content…
He argues that this perception fails to recognize that tastes are socially conditioned and that the objects of consumer choice reflect a symbolic hierarchy that is determined and maintained by the socially dominant in order to enforce their distinction from other classes of society. (Allen & Anderson, 1994). This concept has similarities with Veblen’s understanding of class and consumption. Veblen suggested that social status was signified through the possession, accumulation and exhibition of luxurious goods and status symbols which indicated one’s membership in an upper social class. (Oh, Park, & Samuel, 2012). Veblen believed that peoples major motivation for buying goods is not enjoy them, but for them to function as status symbols as people evaluate each other in terms of others. He also coined the term invidious distinction which explains how people try to make others envious. Standards of emulation are the standards that we measure ourselves against in terms of products. . The comparison of the achievements of a person and the achievements of his social reference group is a major force in creating desires and aspirations. The consumption of commodities signals what people actually are but also how they would like to be considered by others. (Noe & Elifson,
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