Sobre La Familia Case Study

In this paper, I am proposing a new television series called Sobre la Familia, which means “about the family” in Spanish. It is an English-speaking animated series for American children that are 5-7 years old. It will teach children about cultural acceptance of the Hispanic and Latino Americans by explaining racial labels, skin color, and stereotypes for young children in a narrative form. This type of television show is important because parents do no typically discuss racial diversity with their children (Vittrup & Holden, 2011). Instead, children tend to learn about how to form racial attitudes by observing the attitudes of others, especially their parents, peers, and media. Sobre la Familia as a media program will provide a socialization outlet to shape positive attitudes and behaviors toward Hispanic and Latino identities.
Sobre la Familia will provide prosocial messages, meaning that its content will benefit society with positive portrayals of behavior. Children will be able to imitate these positive behaviors, especially because the main character will be similar to them in age. All characters will also be realistic and perform actions worthy of imitation (Wilson, Jordan & Strasburger, 2013). Although prosocial content is popular because it is easy to produce, programs with prosocial messages about Latinos are lacking, with the exception of Dora the Explorer and episodes of Sesame Street (Diaz-Wionczek, M., Lovelace, V., & Cortes, C., 2009). Additionally, the target age for Sobre la Familia is appropriate because prosocial messages are only effective for children until about seven years old. White children around this age also start to express features of race in social identity theory with some in-group favoritism and out-...

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...l be conducted before and during production to provide information that can guide the production of new material. Summative research will then be conducted after production to assess where the program has met its goals. Sesame Street is a good model to follow for research because they “include children of different ethnic and racial groups and gender, portraying them positively and encouraging open-mindedness” (Hurtado & Silva, 2008).
Conclusion
In conclusion, Sobre la Familia aims to increase children’s awareness of stigmatized Hispanic and Latino American social identities. Young white viewers will hopefully be influenced by the program’s narrative and educational content to perceive the world in a way that is more accepting of the Hispanic and Latino community. It shows viewers that loving families exist alongside difficult Latino realities in the United States.