Snooping Case Study

710 Words3 Pages
What is “snooping” and how are companies doing it? Imagine walking in a store or logging into a website and getting bombarded with questions about your personal information. Companies all around the world ask their customers so many personal things so that they can “snoop.” Snooping is to investigate or look around furtively in an attempt to find out something, especially information about someone's private affairs.By “snooping” the company's target certain people and use their website as one of the tools. Companies all around the world are “snooping” by getting certain customers to shop, designing their website accordingly, and asking personal information from shoppers for rewards rewards programs so they can snoop. Companies do many things…show more content…
They also use a deal called “Rewards Program” or even “Loyal Customer.” The company's use this to get all of the personal information from a customer which leads to the “snooping” part of it. When a customer signs up for a rewards card the company asks for their birthday, phone number, email, address, and other personal information. With them asking this it allows them to send you mail and emails such as coupons and deals in stores and online. They also use this because when someone lets out their personal information they allow more than just mail to be sent. The person allows for them to know what they have searched, viewed, and sometimes even talked about if they are logged into that email while doing so. In the article it talks about the store target ands states that “Target can buy data about your ethnicity, job history, magazines you read, if you’ve ever declared bankruptcy, or got divorced, the year you bought (or lost) your house, where you went to college, what kinds of topics you talk about online, whether you prefer certain brands of coffee, paper towels, cereal, or applesauce, your political leanings, reading habits, charitable giving, and the number of cars you own.” (135) With that being said customers do not truly realize how much information they are sharing when they sign up for rewards programs, become a loyal customer, or even walk into a store such as
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