Sneakers Essay

The evolution of sneakers has made quite an impact on the urban culture since the early 80’s. Sneakers were seen as a low culture because of mostly African American poverty in the urban cities. Within the last decades, sneakers have made its way into every household dominating the shoe industry. Creating new fashion trends that are more diverse with many companies, styles, and brands. The sneaker culture has conformed into the largest market that fuels into it are worth 11 billion. Many can express their feelings and emotions with their shoes, as well as being accepting into one’s culture. This subculture has evolved into an ideology controlled by consumption, commodity, and fetishism. Sneakers have been a national trendsetter in society

The sneaker culture is conspicuous consumption because it is characterized by people who collect, trade, or value sneakers. For example, as the sneaker industry grows sneakerheads search more for rare and exclusive sneakers, like Yeezys. Another example of conspicuous consumption would be buying the expensive sneakers to show status and wealth than for wearing them. This causes a trend for the sneaker shoe business because of the “hype” value consumers perceive them to be. Nevertheless in my opinion, since the demand for Yeezys is an unreasonable desire for some, I have concluded that depending on if the supply increases the demand for the shoes and value would decrease causing them less high-end. If I was not between middle and low-class status I would have more access to them and would consider the purchase. But since these shoes are at the top of fashion cultural dominance because of the high power and influential who wear them, like Barrack Obama, Taykor Swift, and much more, the market for Yeezys is steadily increasing. Therefore increasing profit from humans on the daily by making them more

Products often become more important to humans than anything else because people are more concern about greed and excessive luxuries, rather than the health and well-being of their loved ones. Your morality should focus less on objects and more on the humans that are being interacted with. Following the trends affect people from wanting to fit in with current day fashion, so they would not stand out as an outcast towards society. This can also cause strained relationships towards your family, and peers, because of the lack of commnication while trying to impress others. Many sneakers like Yeezys and Jordans are simlar in a way that every consumer becomes more addicited to the shoe rather than its purpose. These influences on, materialitics products can, cause others to simply go with the flow and buy theses nonchalant products for no reason, this bandwagon affect set trends all over. Cultural consumption is in everyday activites for entertainment purposes and to high-end retail, the hierachy of those who have better things versus the ones on the low totem that does not. New and old generations compete with the value of commodities that are given. In the end, products are just material things humans need to feel comfortable, these objects can take on a life of their own while increasing the means of the