Snapchat Essay

Snapchat got discovered as a playful application for the mobile obsessed teens and adults, especially, girls who love clicking selfies and pictures of every possible thing in this whole damn world. But snapchat came up with a striking feature of disappearing messages with the candid feel of communication. Initially, brands avoided it, understandably confused about how to interact on the social media platform and why they should invest in creating content that was only going to disappear.

Snapchat has gone through many leaps and bounds till date. Snapchat, has not only grown up since its launch in 2012, introducing many media formats, filters, ad formats, storytelling and much more, but also its user base and growth rate. It was good enough

4. Application is absolutely for free

Hassle free and swift is what we want our business to be. The most important and salient aspect of snapchat marketing is that it is Free. Does that catch the attention of a human inside you? Yes. It is available for free on your Android or IOS devices.

5. Partner with influencers

Just like with Instagram and other social channels, social media influencers on Snapchat can help spread brand awareness and reach. By partnering with influencers, you can spread awareness to a demographic that’s hard to reach through traditional media.

Keep in mind, too, that influencers who are skilled with the Snapchat platform can create spectacular video content that can further enhance your brand voice and personality.

6. Access to live events and behind the curtain work

Snapchatters expect behind-the-scenes content they can’t find anywhere else and want the authentic and unpolished version of your brand. You can do this absolutely hassle free on Snapchat. You can take the viewers on a stroll to your business workings to give you brand a personality and authenticity in the mind of the audience. You can show them behind the scene content to your community of friends and