Balanced Scorecard: Enhancing Financial Performance Measurement

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Smith & Brown currently use Budgets and review meetings to measure performance and short-term financial targets to drive performance. Budgets use conventional performance measures which are focused on financial aspects where it seeks to explain the financial consequences of actions and decisions through the use of variance analysis, but it can not identify the causes or the source of bad financial performance. However, non-financial information has proven to address this problem, and has been incorporated in the balanced scorecard to help businesses measure its performance more effectively by providing management with information about what could be causing inefficiency in the production cycle and what could be the source of bad performance …show more content…

The company is affronting several challenges; the industry of sports and medicine is very competitive. There are big companies and multinationals that have a high power of negotiation and dominion in scale economy that allow them to enter in any market and introduce their products. If Smith & Brown apply the strategy of the balanced scorecard with the four perspectives, it can discover and improve its strengths and comparative advantages against the other competitors in the market (Norreklit, 2000). To create the comparative advantages against the high street drug and supermarket chain’s own labeled products, which are normally considered as average quality products, Smith & Brown can focus on producing luxury products using their brand profile, which insures the customer that these products are widely used and trusted by sport celebrities. The retailers cannot be considered as new rivals in the market, but an empowered client that new negotiation conditions have to be considered. In an aspect the company needs to revise which internal aspects give them an advantage against the other companies (Marlys & Steven,

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