Smart Price: The Value Of Price And Consumer Value

The benefit of skim pricing is that you get to pick off the price-insensitive top-of-the-market clients. Who wouldn’t want this situation? The downside is that other competitors can move into the price gap, slightly beneath the skim level, then bump up the value they offer in order to challenge the skim price competitor. They may create greater efficiencies, which means their profit margins are the same, if not higher. The value proposition to the customer remains strong, yet they undercut the leader on price (Da Vanzo).

The law of demand affirm that, if all other factors don’t alter, the higher the price of a product, the less buyers will demand it. This happens because, as price increases, so does the opportunity cost of buying that product. Consequently, people would avoid buying a good that would force them to forgo something else they value more. However, there are other factors beyond price that determine the demand in a market, such as consumer income, tastes and fashions, the price of alternative and/or complementary goods, sociocultural factors, among others. The relationship between price and quantity demanded is known as the demand relationship, which is shown in the diagram, where the demand curve is a downward slope.

Having limited information, budget and time to make a decision – consumers strive for the highest satisfaction, known as utility (Microeconomics). To buy at the same supplier again – previous satisfaction would prevail upon any other argument. Should the expectation have been met or exceeded – the search phase of a new decision process would be shortened, saving consumers valuable time and limiting cost, which in turn helps in maximising perceived value of the product. Hence, LPs would only be successful when designed to maximise customer-perceived value by either increasing the total offering’s benefit or cutting total consumer’s cost”. A loyalty program is best seen by the consumer when benefits are clear, bringing more value than the costs of participation.

The company which have higher price has a unique product for one set of customers, as they charge higher price than the rivals who has low cost strategy which leads to profitability and good market share of the product. 2. Aside from low-cost strategy,

For example, Rolex is often charged with price premium because it is famous for its performance and reliability (Rolex, 2014). A consumer is willing to pay higher price for a watch that has been established as a strong brand throughout the years of productions and good reviews from other consumers as compared to the risk of trying new brands that might not live up to t... ... middle of paper ... ...rgins because the brand extension is a part of the perceived attributes. As a conclusion, understanding branding can give higher level of control over pricing and the demand for the product. Hence, the price of branding is a great way to increase the profitability of a company. The reluctance of consumer to take risk in buying a non familiar brand encourages consumer to pay a price premium to avoid the uncertainty.

Therefore, lowest price is not a main concern for most consumers. - For durable and luxurious goods when deciding to buy these products, price is one of the most important factors to be considered as the price of these products are high. Therefore, people will compare the price among various shops and purchase from the shore that offers the best deal at the same quality.

As its name suggests, ROI is the amount of return (either as a fixed percentage of sales or profit)generated by a particular degree of investment. A high return due to high pricing of the product with the low cost of production and promotion is what all the investors strive for. But again, they also need to care for their customer base. 3. Increasing the sales In these sales-oriented pricing objectives, knowledge gained from experience curve is put to some good use in predicting a strategy that's capable of decreasing long-term costs while ensuring a long-run profit, by increasing the number of units sold.

The Ridgid tool company is a manufacturer of mid to high end tools. Because of their place in the market the two non price determinants of demand are income and price of substitute goods. Ridgid hand tools are priced in the mid to high range for tools of their type; which is the reason why income will greatly affect demand for Ridgid. Increases in income will increase consumer demand for “normal goods” otherwise known as luxury goods. Since consumers will have more money to spend their lifestyles will improve and they will want to purchase high end tools rather than their cheaper counterparts.

So, if Excelus has IT strategy intact to deal with such buyer powers, it can negate the power by knowing more about customer taste and don’t have to wait until and unless customers themselves come and request for such clothing trends. This will also add up some advantage over its rivals in the market. Also there is a continuous threat of customers switching to different product. This occurs wit... ... middle of paper ... ...uction which increase the chance of gaining more market space in the industry. When major market share is under your control then even if competitors lower their prices you still have majority buying your product hence profit margin would still be higher than your competitor (Porter, 1997).

The business will witness higher sales volume as the reduced prices will attract more customers to its products. By lowering prices of the outputs, the business will increase satisfaction of its customers. By boosting customer satisfaction, the business is able to absorb and retain the customers of its products for a long period of time The business should not take the idea of lowering prices lightly. This usually comes with a lot of disadvantages to the business which include; Reducing the prices leads to excess demand which will exceed the company’s total supply of its products. This makes the business incapable of satisfying the high market