In a Kia Niro youtube advertisement, Melissa McCarthy is on a journey to help save the environment. She later realizes that saving the planet is not as easy as she thought. However, with the Kia Niro she is able to drive like an “eco-warrior” without physically getting hurt. The advertisement begins with Melissa driving a Kia Niro when all of a sudden she gets a bluetooth call sending her to save the whales. While driving her boat, a whale jumps out from the water and hits McCarthy’s boat causing her to be thrown into the air until she hits a ship. Second, she is hugging and kissing a tree with a sign saying “save the trees,” unfortunately a man with a chain saw cuts the tree causing McCarthy to be thrown off a cliff. Later, she is seen putting a “save the ice caps” sign in an ice floe which causes the floe to collapse and McCarthy is seen tumbling through the crack. …show more content…
This advertisement is an example of a slippery slope fallacy. A slippery slope fallacy is a continuum of events that keeps occurring without being stopped (Halpern, 2014). It is a continuous cycle of McCarthy trying to do a good deed by helping to save the environment, however, she always ends up getting hurt. Nonetheless, it ends with the Kia Niro having “over 40 MPG” which is a “smarter kind of crossover” meaning it is fuel efficiently. In addition, it is also an example of a testimonial fallacy. This fallacy is when a respected movie star endorses a belief or product and makes a conclusion from the information given (Halpern, 2014). For instances, Melissa McCarthy is a well known actress who is endorsing the product by using humor. Also, supporting a cause she believes in, which is saving the environment by driving the Kia
Audi’s car commercial, “Green Police,” premiered during Super Bowl XLIV in 2010. The chaos begins in the opening ten seconds of the commercial. A man is at the register purchasing groceries. Before bagging his items, the cashier asks the man what type of grocery bag he wanted by asking, “Paper or plastic?” The customer responds by saying, “Plastic!” As soon as the man responds to the cashier question, he is immediately arrested by the “green police.” While arresting the man, the policeman says, “You picked the wrong day to mess with the ecosystem pla...
This commercial was made by the car company, Prius, that prides itself as being the first eco-friendly car in early 2008. It advertises the toyota prius as a new innovation that helps the earth unlike other cars. It’s geared towards people who drive or will be driving, or basically anyone that cares about their environment. It wasn’t until the early 2000’s when everyone started becoming aware of global warming and the effects of pollution on earth. Therefore, this ad was created to advertise another step in conserving the earth using modern technology. Its goal is to get people to feel sympathy and buy a prius in order to save the earth.
This commercial can be found on YouTube and is aired on numerous T.V. channels including KITV 4. The actress in the first commercial is a junior at Mililani High School. This add targets the teenage audience because the campaign has found that consumption of sugary drinks in Hawaii is highest among teens ("Rethink", par.
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
Advertisements show up everywhere in our lives. Whether you’re on the computer, watching TV, driving down the road, or reading propaganda you are observing advertisements. They are constantly altering our opinions and they do this with three simple tactics. Ethos, logos, and pathos, people have been using the rhetoric system from 1,000 years ago, literally because the rhetoric approach was created by Aristotle. It has with stood the test of time and is still the best tactic to convince people to do something. That advertising and marketing uses rhetoric and is pretty successful. I will be analyzing Ram’s “God made a Farmer” commercial and explain how each aspect of rhetoric was used and what was so effective about this commercial.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Over time the use of alcoholic drinks has become an increasing problem. Budweiser is a company that makes and sells alcoholic drinks. Although they are well aware that the alcoholic drinks can be harmful when they are over used. To advertise their drinks they made an ad that not only advertised the drink but at the same time shows people that drinking and driving is dangerous and not only hurts the people doing it but also others around them.
Without explicitly stating it, anti-smoking ads are based on the logical argument that smoking is bad for your health and quitting is in your best interest. Ever since it was discovered that smoking is linked to cancer and other illnesses, society’s view of smoking has changed. Now, smoking has a negative connotation. Smoking has switched from “smoking is cool and mature” to the equivalent of writing your suicide note. The reasonable argument is smoking is hazardous for your health and can lead to illnesses, such as cancer, which in turn leads to
The 2017 Super Bowl Kia advertisement, featuring Melissa Mccarthy, is a rather silly and absurd commercial. The advertisement uses a running gag and irony for its humour. In the advertisement, we see the main character, Melissa Mccarthy, as she takes on a role of a nature activist. Her job is to protect and conserve nature, whether it would be saving animals or preventing the ice caps from melting. However, there is a running gag in every job she is assigned to. These gags usually results in Mrs. Mccarthy making a fool of herself while being severely injured in the process. One scene in particular made me laugh. In this scene, we see Mrs. Mccarthy as she attempts to save the whales. Her expressions show excitement and confidence, as the song
In developing a rhetorical appeal ad, my Honda advertisement is to persuade people that the vehicle, The Honda Jazz is the most fuel-efficient vehicle automobile available in the market. With the end goal being to convince the specific target who are the owners of vehicle; the adults, the parents. I have tried to use a mix of pathos and logos to develop my argument. By using the 6-year old young girl, Amy who is sad since she has not seen her grandmother for a quite while because of high fuel costs. This utilization is aimed at drawing the crowd into purchasing the vehicle which as being qualified the most fuel efficient automobile in the market.
The commercial had a deeper meaning throughout to depict the audience, purpose, content, creator’s reasons, and the structure of the video. The audience was aimed for teenagers, smokers, and parents. The purpose was to show how smoking was bad a bad effect on a person’s life. Throughout the commercial were phrases to influence people on how terrible to smoke. The creator of the video obviously wanted to show teenagers how that smoking will pull you away from your life. The structure of the commercial was well organized to leave a lasting effect on the reasons why smoking is bad for a
Define fallacy. Give an example of a bandwagon fallacy, either/or fallacy, and hasty generalization fallacy. Fallacy, as it relates to small group communication typically involves a misunderstanding or faulty logic, causing people to agree with, or believe something that is not true. This is often seen both in professional and personal interactions with others. The bandwagon fallacy, either/or fallacy, and hasty generalization fallacy are very good examples of common fallacies.
The power of “green” advertising lies in its sheer ubiquity and its particularly charismatic approach to manipulation. It feels good to support a cause, and who could possibly be (openly) against the environment? Because of its broad manipulation coefficient, “green” advertising--advertising that panders to our desire to make the planet clean again--is making a comeback. Innumerable advertisements still contain the sublime appeal of helping the planet. Green still
She developed a fun, informative, and engaging video on such a serious topic. She did this by making a cartoon movie that illustrates how the companies are manipulating consumer decisions. She is also the narrator of the movie, which shows viewers how passionate she is about the epidemic of waste. Additionally, she supports her claims with research and her own personal experience. When watching the video, it immediately pulled me in and told me what I needed to know; it is both engaging and educational.
Nature is Speaking with the voice of Julia Roberts is a powerful message to the public about conserving our resources and taking care of the environment. The main message tells us that humans will die, nature will stay. I believe the message of the video is very empowering and important. It is very important to let humans know that we have limited resources and need to conserve them to the best we can to bert-care for our beautiful planet. The video was effective to the public with the synced images of nature, eerie music, and a powerful voice of Julia