Slide Share

SlideShare boasts about 70 million professional users with 18 million uploads across 40 categories. When people think about social media marketing, they tend to think about Facebook and Twitter. Perhaps they consider some of the other common social media networks (Pinterest, Google+, LinkedIn, Instagram).

SlideShare offers the opportunity to reach out to professionals in your industry. It is still a resource that many don't use, so you will gain more exposure than from some of the other social media networks.

Where SlideShare Shines

SlideShare basically allows you to take a PowerPoint type slideshow and post it online. The longer format allows you to present visual information that can drive attendees to sign up for your event. Slideshare

For example, if you're hosting a cooking event, you might post a slideshow that explains how to make souffle. This basic how-to guide will allow leads to see what types of cooking lessons you offer and try one out by viewing the slides.

This allows you to reach new clients who are interested very specifically in what you have to offer. An added bonus for them is that they can go at their own learning pace. If a step isn't clear, the user can stop the slideshow and go back to view it again.

You can also use a slideshow to share important industry statistics. These statistics can even be used to create a sense of urgency and encourage the viewer to register for your event. One example would be if your company offers martial arts defense classes. You could create a slideshow that explains the crime statistics in your area and upload it to SlideShare. Then, end the slideshow with a call to action (CTA) that states the viewer can protect herself by signing up for a self-defense event.

Ready-Made