Introduction
Skype is solely software that enables the world to converse with one another. Millions of individuals and businesses use this software to send instant messages, video calls and shared files with others that use the same program. Furthermore, the ever-expanding technology has gradually improved over the years resulting in the ways in which people interact with one another. In todays’ culture, the ability to communicate is fundamental to a person’s daily operation. With the development and technology, people have chosen to interact through new technological innovations in order to exchange information within their surroundings. To summarize, Skype has broken the barricades of technology and has enhanced how people connect with others in order to communicate.
Value Proposition
Every organization has a way in which they operate by selling a series of products and services to its consumers in the marketplace. Also, at a competitive price in which they are able to retain a life-long relationship with the consumer. In addition, to maintain a competitive advantage, a corporation would have to determine a value proposition by stating several factors such as consumer target market, location of institution, and what type of service they have to offer to the public. In order to understand an organizations value proposition, one should know their mission, vision, values and goals.
Skype’s value proposition; “Skype is a free internet based chat that offers a simple way for people around the world to stay in touch over the web through audio and video calling with the option of face recognition. On the other hand some of Skype’s alternatives include premium features such as group video for personal or business calls. Finally, Skyp...
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...ee (Osterwalder, 2005).
Works Cited
Brian , A. (2011, 11 28). Skype’s business model. Retrieved from http://tekedia.com/30422/skypes-business-model/
Duncan , G. (2012, 05 30). It’s been a year: What has microsoft done with skype?. Retrieved from http://www.digitaltrends.com/mobile/its-been-a-year-what-has-microsoft-done-with-skype/
Jusevicius, M. (2012, 03 12). Case analysis: Skype. Retrieved from http://www.itu.dk/~martynas/B1/SkypeCase.pdf
MCCABE, S. (2013, 09 06). Skype still calling the shots – but competitors are gaining. Retrieved from http://www.independent.ie/business/technology/skype-still-calling-the-shots-but-competitors-are-gaining-29557133.html
Osterwalder, A. (2005, 06 19). Skype's business model and its disruptive potential for the telecom sector. Retrieved from http://businessmodelalchemist.com/blog/2005/07/skypes-business-model-and-its.html
From walkmans to CD players to iPods, technology has evolved over the succession of the years; humans have taken extensive steps towards a technological transformation that has revolutionized the manner in which several individuals communicate with one another. Likewise, various humans have opted for more modern methods to connect and contact their loved ones such as speaking on a cell phone, video chatting, e-mailing, instant messaging, and conversing through social media. With these contemporary methods of communication, global interaction has now been facilitated and easily accessible; conversing with individuals from across the world is as transparent and prompt as speaking with individuals within the same city. Nonetheless, these technological
It is crucial that individuals take precautions when using technology to have conversations with others. Due to the fact that it can be dangerous, effective telephone communication is very important. Before using technology as communication devices, it is a good idea to know the main issues regarding it. It is also a good idea to know about any recent developments and how it affects its users. By making sure the technology has high ratings and positive feedback, there is a greater chance that you will be happier with the outcome of your purchase.
In a high competitive world market and with the increasing rational buyers a company can only win by creating and delivering the best customer value than the others competitors do. To succeed, a company needs to use the concepts of value chain.
4 company’s skills and objectives, the customers they were trying to attract, the competitors they
Customer value is defined as "the perceived benefit of a product, used by customers to determine whether or not to buy the product" (Lussier, 2006). I do believe that most customer's focus on creating customer value. It is an aspect needed in order to sell anything. A customer would not buy something if she or he did not see the benefit in buying it, therefore, organizations strive to create customer value because they need the customer to see a benefit and to buy the product.
Tel was used to develop the culture of strong teamwork and togetherness. There is no hierarchy in the structure of the company. However, the dissonance of its culture and system is the main factor that led to One Tel decline. One. Tel failure had been indicated since there was a sharp fall in its share price in 1999 (Cook, 2001).
The value proposition is a set of benefits or value that promise to deliver to customers to satisfy their needs (Matti, 2004). This slogan created effective value propositions, it tells what Nokia offer in a straight way and could convince the customer Nokia is focusing on the users. Therefore, the customer’s loyalty is increased and Nokia could sustain the competitive position.
Therefore, it can be said that the 4Ps approach is more focused on product, while the value approach is, on the contrary, focused on customer - it is a more customer-oriented marketing strategy, which, in some aspects, is close to one-to-one marketing. In addition, the value approach is more precise, thus helping marketing professionals in creating and marketing all the 4 types of their offerings more
Customer Value Proposition Functional benefits - based on a product attribute that provides the customer with functional utility. The goal is to select functional benefits that have the greatest impact with customers and support a strong position relative to competitors. The phone capability of an iPhone, the cross platform data transfer of iCloud, iPad lightness and powerful abilities : games, movies, office work etc. Emotional benefits - provide customers with a positive feeling when they purchase or use a particular brand. They add richness and depth to the experience of owning and using the brand.
As such, they purport that communication technologies in the contemporary times have improved to such an extent that they resemble a face-to-face setting (Zilberstein, 2015). These people mostly cite the case of video conferencing. Hence, with good internet connection and the necessary telecommunication devices, people are communicating in real-time (Neves, 2013). The ability to see the other person, according to these commentators, is usually enough to create emotions, which, in turn, perpetuate effective social ties. In addition, these commentators have argued that, in a face-to-face communication process, the main aim is usually to spark sentiment towards another person or other people (Zilberstein, 2015). In this light, these commentators affirm the importance of technology in sustaining social bonds especially for people who are isolated by
Since its inception, the telephone has become one of the most important inventions of all time. Although some were skeptical about its replacement over telegrams, in the end the advent of this fine communication equipment has won the hearts of many. As a matter of fact, the telephone system had come to numerous facelifts that it literally connected the world before the internet was born. Because of its importance, homes and businesses can not live without it. In the U.S. alone, most if not all have a phone in the house.
Explain how the company’s value-chain activities can be better linked to create value for the company.
...eoconferencing, weak coverage will affect the communication between members. Members tend to repeat the conversation over and over again which is frustrated and annoying. The other issue was members being left out from the discussion if not present in Skype during the conversation. Therefore, members agree to switch to another alternative electronic tools which is Dropbox. The context of Dropbox is very similar to any other electronic mail such as Gmail or Yahoo mail. Whereas Dropbox have larger storage to store large size file of documents. Whenever a document has been received, there is a 'bing' sound to notified the receiver a file has been received and unread. This Dropbox application can be install either in laptop or mobile phone which is convenient for member to receive the file through mobile phone even when not attended in front of a computer or laptop.
Instant messaging has many benefits and that’s why so many people use it today. Instant messaging can happen instantly. One doesn’t have to sit around and wait for a response like with e-mail. Someone stated that, “You can check to see if a pal is online and available, key in a “Wassup?” and you’re chatting away” (Reid, 2004).
Shepard, B. (2013, 28 August). 10 Cool Ways Companies Use Skype!. [Weblog]. Retrieved from http://blogs.skype.com/2013/08/28/happy-10th-ten-cool-ways-companies-use-skype/