Skittles Essay

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Skittles were first made commercially in 1974 by a British company. They were first introduced in North America in 1979 as an import confectionery. In 1982, domestic production of Skittles began in the United States. Skittles' "taste the rainbow" theme was created by New York ad agency D'Arcy Masius Benton & Bowles. Skittles is a brand of fruit-flavored sweets, currently produced and marketed by the Wrigley Company Skittles consist of hard sugar shells imprinted with the letter "S". The interior consists mainly of sugar, corn syrup, and hydrogenated palm kernel oil along with fruit juice, citric acid, and natural and artificial flavors. The confectionery has been sold in a variety of flavor collections, such as Tropical, Wildberry, Dessert and Sour. Skittles are produced in a wide variety of flavors and colors, including sour varieties. This product is a on the go candy item, people of all ages. …show more content…

This ad appeared in several media outlets, like the local newspaper, worldwide magazines, and social media. The Print Ad titled Skittles Four was done by TBWA\Chiat\Day New York advertising agency for product: Skittles Gum (brand: Skittles) in United States. The creative directors of the ad were Scott Vitrone, Ian Reichenthal, and Gerry Graf. The art work was done by Hans Seeger and Craig Allen. This ad was also presented May 2007. This ad contains rainbow letters stating “if your fist were made out of sour skittles being hit in the mouth would be delicious”. The targeted audience are people of any age group that enjoy tasting the rainbow. All the candy loves that like skittles and the amazing taste. Also, the little kids with a sweet tooth. This ad is successful because it uses logos and ethos to convince people to buy the

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