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Situation Analysis and Problem Statement: Global Communications Corporation
Situation Analysis and Problem Statement
In business, companies are always competing with each other to remain the leader in the industry. Companies want to have a competitive edge over others in the business. Global Communications is at point, where they need to make some changes to their organizational structure to remain competitive in the market. The new approach of Global Communications will bring astonishing opportunity for growth in the industry however ethical dilemmas and issues will arise when the company implements the new plans. This paper will evaluate the issues and opportunities facing Global Communications in their goal to become a global leader in the industry. First a look at the situation Global Communications is facing to better understand opportunities and issues.
Situation Background (Step 1)
Global Communications is a telecommunications company that is faced with increasing competition and decreasing profits. The company has faced depreciation in stock value, with the price per share dropping 50% in three years. Shareholders are becoming increasingly upset and want to rebound and remain competitor in the industry. Global Communications has devised plan to introduce new services to their customers by creating an alliance with a satellite provider as well as applying practices that will increase profitability and cut costs. By implementing this new plan Global Communications faces several challenges.
Issue Identification
The first issue that Global Communications faces is in their move to become a global leader in the industry is the need to outsource to India and Ireland. To do this, Global Communications needs to layoff several employees and many of those who remain will most likely be relocated with a 10% salary cut. The impact of several coworkers and friends losing their jobs will affect the moral of the remaining employees. Global Communications is faced with the challenge of maintaining the trust and loyalty of their employees to realize their new growth goals.
The second issue that Global Communications faces is the issue with the Union. The Union is upset because they feel that this is a ploy by Global Communications to manipulate a recent contract. The president of the Union, Andre Mustov, informed Global Communications that action would be taken against them through all necessary resources. Global Communications is facing a law suit that will bring potentially damaging media attention at a time when they are trying to earn the trust of the global market.
Founded in 1966 and based in Calgary, Shaw Communications is a Canadian telecommunications company that provides telephone, Internet and television services as well as mass media related services. The Company operated through three principal business segments such as Cable, consisted of cable television, Internet, Digital Phone and Shaw Business operations. Satellite, consisted of direct-to-home (DTH) and Satellite Services. Lastly media consisted of television broadcasting. Shaw Media operates as conventional television networks in Canada, Global Television, and numerous specialty networks. It provides customers with entertainment, information and communications services, utilizing a variety of distribution
Poole, c. a. (2005). strategic organizational communications in a global economy. belmont ca: wadsworth cengage learning.
The largest competitor from MSS companies is Globalstar. Globalstar¡¦s communication system is supported by low cost satellites which enhance the possibility for Globalstar to implement a comparatively lower pricing strategy than Iridium. Although Globalstar has simpler and cheaper satellites than Iridium owns, it requires ground switching systems for effective connections. In return, the coverage of Globalstar system was restricted to land locations. This form of benchmarking activities within Iridium helps to formulate the strategic position and get to know a better reinforcement of strategic fit.
Verizon Communications Inc. is one of the leaders in providing communication services around the world. Its primary offerings are wireless, wireline, and broadband communication resources to meet residential, business, and government needs. As a leader in its industry, how can Verizon continue to grow its business? What strengths, weaknesses, opportunities and threats impact the success of Verizon now and in the future?
Americatel is positioned within the small to mid-sized market in the telecommunications sector. However, their primary competitors Movistar and Claro compete within the large-sized market. With only 10% overall market share, Americatel has the potential to capture additional growth as the industry growth rate is growing at 6%. To accomplish this we recommend that Americatel own their position in the small to mid-sized market by capitalizing on their competitive advantage of providing superior customer service as well as leveraging new solutions to further drive customer satisfaction.
Years later, the Telecommunication Act of 1996 triggered dramatic changes in the competitive landscape. SBC Communications Inc. established itself as a global communications provider by acquiring Pacific Telesis Group and becoming the new AT&T. The merger of AT& T and BellSouth, along with the ownership consolidation of Cingular Wireless and YELLOWPAGES.COM, will speed convergence, competition and continued innovation in the communications and entertainment industry, creating new solutions for consumers and businesses and positioned to lead the industry in one of its most signifi...
I believe that the union and management did not fulfill their objectives and consequently reached a settlement that did not improve Zinnia’s future competitiveness in the market. Although the union and management initially agreed to focus on wages and health insurance, they bargained a contract that does not reflect their objectiv...
In today’s society, the public is often concern about the dangers of a lack of some organizational ethics. The public concerns can be related to communication which is lay at the crux of some of the latest organizations that has been caught in the last several years (Neher, W. W. Sandin, P.J., 2007, p. 253). For the most part, organizations internally and externally realized that some stake holders believe that they may have some issues of communication ethics. In reality, business communicators worldwide engage in activities that affect the lives of millions of people (The IABC Code of Ethics, para. 1). Therefore, companies such as International Association of Business Communicators and IMC USA have developed Codes of
Effective competition is widely seen as a key to the development of telecommunications services. The ability of new telecommunications networks to interconnect fairly and efficiently with existing networks is critical to the development of competition. AT&T has undergone numerous changes since its inception in the late 19th century. The McKinsey 7 S framework as applied by Pascale is recommended to manage the changes they are facing to adopt a greater competitive presence in the global economy. In conjunction with this framework, numerous other models were applied to analyse the global competitive position of AT&T. Recommendations for a revised strategy and direction for AT&T have been made throughout this document including two scenarios of how the telecommunications industry might develop towards 2000, while outlining the impact on AT&T.
In a competitive environment where market is changing instantly, organizations are in a fix to design a strategy that could market their products enticing the consumers to buy their products and services. Market is the arena for business gladiators who fight out for maximum share and profitability and this is possible only through effective marketing strategy. Competing in present economy means finding ways to break out of commodity status to meet customers’ needs better than competing firms (Ferrell and Hartline, 2010). The intensity of competition has increased after the introduction of media and internet where the companies present their product in the best way through advertisements, product reviews, blog entries, etc. With the advancement in technological innovations, companies have found various ways of providing services to the consumers in a cheaper and effective way and this has resulted in communication revolution in late 1990’s as the cellular technology was unfold in most of the regions. Singtel Optus Pty Limited (Optus) is one such company that has evolved during this period as a leader in integrated communications and this paper is assumed to make an analysis of the company’s marketing strategy and its financial position in the market industry.
Many unions are at battle with their respected employers. Some of these fights are better known than other fights. United Airlines is trying to renegotiate contracts to save their company money. This has been a long battle for United, that some may see as having begun with the events of September 11, 2001. In truth, the International Association of Machinists, the union that represents a majority of United employees and United have been locked in a heated battle for some time now, even before the events of that September.
The assigned chapters for the final week of Communication for Leadership discussed the importance of international communications and effective external relations. Chapter 13 discussed how leaders should communicate with their employees. This chapter also gives insight on how to strengthen internal communication within the workplace. According to the text, “Good internal communication enables the smooth operation of the organization when interwoven seamlessly into all other processes of the organization” (Barrett, D., 2014). Good internal communication is effective in the workplace prevents any issues that may arise from non-communication.
We intend to exploit our leadership role by continuing to target and enter segments of the communications market that we believe will experience rapid growth or grow faster than the industry as a whole....
University of Memphis, . (1990).Communications networks for managing global operations. (global business). Retrieved from http://www.entrepreneur.com/tradejournals/article/9267862.html
The nature of research instruments, the sampling plan and the type of data the research design constitutes the blueprint for the collection, the measurement and analysis of data. It aids the researcher in the allocation of his limited resources by posing crucial choices.