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Richard branson case study
Richard branson case study
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Sir Richard Branson
Background
Sir Richard Branson learned, from an early age, not to let adversity stand in the way of accomplishing a goal. As a pioneering thinker, he has transformed many entrenched industry practices by turning the traditional business model on its end. A unique approach to business is his hallmark and he is a person that is not afraid to challenge convention and encourages creativity. Lack of success in a venture is not a deterrent, rather a motivator as this produces opportunity. His personality and style of management combine to form a very formidable opponent in each business venture explored within his company, Virgin Group.
Key Issues
1. Stepping up to a challenge; being able to overcome obstacles in life and business.
2. Using an entrepreneurial style allows and encourages innovation.
3. Teamwork.
List of Alternatives
1. Obstacles:
a. Surrender.
b. Compromise.
c. Challenge.
2. Innovation:
a. Accept that no change necessary or possible.
b. Purchase established business and create change internally.
c. Start an alternative solution to create competition.
3. Teamwork:
a. Authoritative.
b. Structured hierarchy environment.
c. Collaboration.
Analysis of Alternatives
Obstacles
Surrendering means you have determined that it is not worth the time, effort or money necessary to overcome the issue. The positive aspect of this approach is to avoid uncertainty. Uncertainty tends to cause fear in those who averse to taking risk, whether personal or financial in nature. Avoiding risk will keep a person in their zone of comfort as some of afraid of failure. A negative aspect of this approach is lack of personal and / or financial growth. Growth will never happen without taking risk.
Comprise means you have determined that it is not necessary to accomplish all of the goals and that a less than ideal outcome is good enough. When engaging in a compromise, some original needs are unmet. For instance, you receive a late charge on a bill since the biller received the payment after the due date. Your goal is the have that late charge on a bill reversed, however, you only have it reduced by half. Neither party involved receives exactly what they intended, however, both parties are generally satisfied with the outcome. Using this same example reveals a potential drawback to this approach. You were not late with the payment and have proof to that effect; however, the same result is accomplished. You will feel slighted by the biller and the business you conduct with them may suffer.
Brian, a young business executive, started a small software company in his mid twenties. He would invest long hours developing his business, often working late into the nights. When the business became profitable, Brian incorporated and went public through a stock offering. Flood gates open and money poured in the company coffers and Brian grew exceedingly wealthy.
Sacrificing is the act of giving up, destroying, permitting injury to, or forgoing something valued for the sake of something having a more pressing claim. In Liberty and Exile by Julia Alvarez a lot of people have to take certain responsibilities which can involve sacrificing.
You give up on your own wants and needs to satisfy those of your partner
All leaders start somewhere in life, whether if it’s in a garage or in the basement working with dad. There is the, one-and-only leader who took innovation through his own ideas. This leader took steps beyond his wildest dreams. This immense leader was demoted from his own company. Many say his ego got in the way of true life and visions, but this leader is the seed to the blueprints of ideas that he had created visions of a leading company. This leader created a legacy; he is the action of a revolutionary breakthrough.
Elon musk is considered visionary entrepreneur, because he is a risk taker and a billionaire entrepreneur. He is CEO of many companies and inspires people to follow their dreams and to maybe be as successful as him. His journey and all his success speaks for itself. His vision for Tesla Motor’s is to produce high efficiency low cost vehicles to reduce gas emission lowering pollution and to move toward a safer renewable world. His main goal is to transition into more sustainable energy and to be less reliant on fossil fuels. Elon is most notorious for his CEO position in Tesla Motors, but he is involved with much more than Tesla. He is involved with SpaceX, The Boring Company, and SolarCity. He is leveraging all aspects of innovation through so many different companies and organizations. Including vehicle production, rocket production, and Hyperloop production. Elon and his team introduce many innovative features to all these different aspects across all levels.
In the book “Think and Grow Rich,” the author, Napoleon Hill, provides a set of principles that he calls the key to financial success. The idea at the center of these principles is that one becomes what he or she frequently thinks about, in this case success (i.e. rich). Hill lays out a method he created to translate one’s thoughts into reality, creating an insatiable hunger and drive within an individual to succeed. Using the examples of his son and some of America’s legendary iconic business leaders, of which Hill studied and interviewed, including Edwin C. Barnes, he demonstrates that anything one puts his or her mind to can be produced and conceived.
Discuss the role of leadership and how it can impact organizational performance. The role of leadership is the most important part of an organization. Leadership is having the ability to influence people to trust, believe and follow the vision. There are several different types of leadership styles such as transactional, leader- member exchange, and authentic to name a few. Transactional leadership appeal to an employee’s self-interest which involves motivation in some way to get the employee to do what is needed. This leader mostly deals with employees achieving a goal, then being rewarded for accomplishments. “Leader-member exchange suggests that leaders develop different relationships with each of their subordinates through a series of work-related transactions.” (Hellriegel and Slocum, 2011, p.323) This leadership is a type of bonding between leader and employee or obligation to each other. Authentic leadership deals with a person’s knowledge of self, their beliefs, values, and acting on a clear faith system through honesty and communication with employees. This leadership is more personal than the others because it pulls from an individuals’ personal belief value system.
The selection of contemporary leader book was challenging at first, however after considering the attributes and qualities of different leadership styles Steve Jobs: Ten lessons in leadership written by Michael Essany was the best choice. This book discussed what can be learned as a leader and the lessons are relevant to my own leadership style. There is a direct relationship of the lessons and Steve Jobs’ leadership style identified including wait for nothing, fail big or don’t bother failing, limit your confidence to your field, there’s no substitute for passion, consider your legacy before you have one, and there’s always ‘one more thing’ (Essany, 2012). The lessons illustrated that Steve Jobs was progressive in his thinking and relentless to develop technological advancements that consumers could not live without. Therefore, Steve Jobs leadership style was influential and other entrepreneurs need to utilize these lessons in pursuit of similar success.
Jeff Bezos, the founder of Amazon.com, was born in Albuquerque, New Mexico in 1964. His mother, Jackie, was in her teens when he was born and she was only married to his biological father for about a year. She married Mike Bezos when Jeff was four. Mike was a Cuban who escaped to the United States when he was fifteen. He put himself through college in New Mexico and eventually became an engineer at Exxon.
Richard Branson prides Virgin on the positive environment he sets for employees. Delegation, listening and the value of employees are key to being a good leader. These three assets to being a great leader have proven to assist Richard Branson in success. Mr. Branson approaches negotiation the same way he approaches her personal life, adventurous and boisterous. His negotiation approach is untraditional and unconventional in business. Perhaps Branson may be
For everyone in the business world, Mark Zuckerberg is not a very oblivious name to them. He is a young successful businessman and that is undeniable. However, Mark is also a very successful leader in his own company as well as to the world. His impact from creating Facebook is more than just impressive. Mark created the social media website where people get connected virtually and lead the company incredibly successful. Mark’s leadership style can be seen with inspirational motivation, intellectual stimulation and idealized influence. With all those components above, Mark Zuckerberg is a great example of transformational leadership.
This paper examines the myths associated with what it takes to be an entrepreneur, the profiles and the common characteristics among these successful entrepreneurs.
The entrepreneur is defined differently across many platforms they all share some commonality (Davison, 2008). This commonality consists of certain traits such as risk taking, innovative thinking, and an opportunity-seeking mindset to create, improve or expand a business (Davison, 2008). The entrepreneur functions as a promoter to the generation of wealth (Davison, 2008). The entrepreneur is important for the movement of the market and constant challenge to the status quo, indirectly improving all related business involved.
entrepreneurs have the ability to come up with new ideas in various situations of which one might have never imagined. Entrepreneurs have a curiosity that identifies overlooked niches and they are constantly trying to innovate (Robinson, 2014). They imagine another world and have the ability to communicate that vision effectively to investors, customers and staff.
Majalah Niaga(2013); Super Entrepreneur Tip: Do not Ever Stop Trying- edition 26; available from [magazine] pp 30-32. Retrieved on 7 March 2014