CULTURE WEB The stories of SIA is the stewardess found a passenger gasping for air owing to crippling pain and she used her personal hot-water bottle as a warm compress to relieve the passenger's pain. She also knelt to massage the passenger's leg and feet for 45 minutes. The stewardess gave the lady a pair of flight support stockings and she did not ask her to pay for them. She also take care of the lady throughout the trip seven to eight hours. The stewardess's kindness, passion and excellent services makes Singapore Airlines (SIA) to become a world class service provider. The symbols of SIA is symbolised by the distinctive uniform of its flight stewardess, a sarong kebaya in batik material and it is reflecting its Asian heritage. 'Singapore Girl' also is a symbol of SIA. Since the Singapore Girl creation in 1972, she has been synonymous with Singapore Airlines, an durable symbol of SIA impeccable service standards. (Singapore Airlines, 2015)'Singapore Girl' who has traditionally been at the heart of its advertising campaigns and she is become a powerful brand ambassador for SIA and a unique differentiator from other airlines, although not without attracting criticism for being sexist and portraying a stereotypical Asian woman. (Flynn. D, 2013) The KrisWorld, WISEMAN and International …show more content…
The main manufacture of SIA industry is Airbus and Boeing, SIA industry purchase the fuel and aircraft from them. (Daga. A, Hepher.T, 2013) SIA industry needs their expertise in manufacturing, so they will do not change the supplier. They also need a large sum of capital if they open a manufacture aircraft. SIA industry had been continuously renewing its fleet even during peak of crisis which gives sales order that helps aircraft manufacturer pull through financial difficulty. (Scott. B, 2008). This makes SIA industry becomes the important customers of Airbus and Boeing and they enjoys high power over the manufacturer. (Essay UK,
In the United States, Boeing was the primary civil aviation manufacturer for over half a century. Using manufacturing and defense techniques, it soon became the world’s top producer of commercial aircraft. Of their fleet consisting of fourteen models (five families), their forerunner was the 747-400. When they first produced the 747 in 1965, their decision was criticized and called a gamble. Nonetheless, Boeing announced an initial order of 25 planes which, as a result, caused their stock prices to increase 5.1%. In spite of an initial potential failure, Boeing’s demand for the 747 aircraft continued to stay strong with 47 planes delivered in 1999 and 74 more in their backlog.
Southwest Airlines Company (SAC) has turn out to be a shining example not only in the airline industry, but in the business world as a whole. At the heart of the carrier, their vision and mission statements have been diligently working to turn a dream into reality by becoming the world’s most loved, most flown, and most profitable airline, as well as be dedicated to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit, respectfully (Investor Relations, 2015). As a Fortune 500 company, SAC employs over 49,000 personnel to provide first-rate service more than 100 million customers annually. They credit much of their success to its triple bottom line approach
Even though Southwest offers no-frills, there is still a high degree of customer satisfaction that continuously builds customer loyalty for the company. As mentioned, Southwest offers low prices on their airplane tickets. Also, Southwest is renowned in the airline industry for its short turnaround time on arrivals and departures. And since people's biggest concern nowadays is money and time, having low price airline tickets to cater their traveling needs in a shorter period of time will surely satisfy them. Moreover, aside from the low prices offered, what attracts to customers is Southwest’s way in dealing with them. The employees of the airline treat their customers well and really listen to their needs.
Boeing is the largest aerospace company and the largest manufactor of commercial and military aircraft in the world. Boeings military aircraft come equipped with missiles, satellite, launch vehicles and advanced information and communication systems. Boeing is the number one U.S. exporter when it comes to sales. Boeing’s management must understand the importance of the legal, ethical and social responsibility of their organizations. All of the above mentioned will have an effect on the planning function of management.
“Excellence in flight.” Three words. One mission. This is the reality of Korean Air, a Seoul-based, world class airline. Guided by their mantra of perseverance, Korean Air journeyed far from its founding and initial failure in the 1960’s. Today, it commands the skies with a fleet of over 140 modern planes servicing 122 destinations in over 40 countries (“Korea Air”). Yet, its beginning differs greatly from the status quo.
Boeing is the world’s leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined. Boeing also manufactures rotorcraft, electronic and defense systems, missiles, satellites, launch vehicles, advanced information and communication systems. (Boeing, 2008) With a diversified range of products, Boeing is organized into two business units: Boeing Commercial Airplanes and Boeing Integrated Defense Systems. Supporting these units are Boeing Capital Corporation, the Shared Services Group, and Boeing Engineering, Operations & Technology. Boeing has an Executive Council which comprises the leaders of the just mentioned groups, but also other departments within the organization to provide leadership and planning. (Boeing, 2008)
The fears of Isadora: Her religion (Semi-Jewish), her love life (second husband, seventh analyst; Bennett), her gender (a woman in America! In the sixties!), her career (Writer: one book), sex (are women supposed to enjoy that?), her mother (Jude, an artist who danced naked in France), her sisters (all married, with at least two children apiece), her children (none), her name (Isadora White? Isadora Wing? Isadora White Stollerman Wing Goodlove?) and flying; Isadora has a fear of flying.
In this day and age, it would be nearly impossible to find a person that has not heard of sexism or feminism. As the name would imply, feminism is the strive for equality for women, for whom situations have improved drastically over just the last 100 years, and will likely continue to improve long into the future. To most people, sexism is a word that means discrimination strictly against women—but this is not entirely true. Men, and especially young boys, are susceptible to stigma as well. The majority of a boy’s childhood, and possibly even into adulthood, he will be surrounded by seemingly harmless phrases such as: “Be a man,” or “Man up.” These subtle phrases slowly but
When we think about premium brands, we believe that the brand is worth to pay for. Excellence quality always come with expensive price is not always true; Singapore Airlines proved this statement is wrong. Singapore airline or SIA is a flag carrier of Singapore, was ranked as a second place in world airline award, voted by airline passengers from around the globe. SIA has earned a stellar notoriety in the furiously competitive aviation business for offering clients with excellence quality of services. Not only just the quality of service makes them become one of the world-class airlines, but the lowest price airline as opposed to its main rivals make them stand out among its competitors. There is no doubt that how SIA has made its way up to one of the world largest
Singapore Airlines Limited (IATA code: SQ/ SIA) is the national carrier of the Republic of Singapore which operates from its hub at Changi Airport, Singapore. Singapore Airline is a prestigious member of Star Alliance which consists of airlines such as Scandinavian Airlines and Lufthansa. The Singapore Airlines group has also diversify to cover over 20 airline-related subsidiaries businesses ranging from aircraft handling to travel agency. Singapore airlines is also the world second best airline in the year 2014 only behind Qatar Airways, an award given out by Skytrax, a consultancy and reviews site. (Channel News Asia, 2015) Singapore airline currently hire cabin crew over 9 countries.
As a consequence, SAA markets has gradually suffering from slack down recorded from the past three years dated 2012. SAA is finding itself difficult to sustain profitability due to reduction in passenger’s traffic and increased in operating expenses coupled with heavy competition burdened by competitor’s pressure. Customers are more than ever demanding a different and personalised relationship with the airline.
The hospitality and tourism industry plays an essential role in global growth around the world. One of the biggest key players is an airline industry. An airline industry contains both hospitality and tourism. One of the key players to this industry is the cabin crew. However, “ with recent economic decline the airline industry is not in good health in terms of operation and customer service organization” said (Laszlo, 1999). It is therefore, important to understand that the crews must perform function as key player in an airline industry by providing various types of customer service, safety and security threats, sales and promotion.
"Boeing is the world’s leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined. Additionally, Boeing designs and manufacturers rotorcraft, electronic and defense system, missiles, satellites, launch vehicles and advance information and communication systems" (Boeing 2007 par.1). Boeing is the world’s leading aerospace company because Boeing has one of the best planning strategies around. Because Boeing is one of the largest companies they fully apply all four functions of management, especially the first stage of planning when they set up their strategy to market their products. The Boeing Company has been very careful to make the most of good planning and decision making to reach their full potential and continue to grow bigger than they already are.
Sexism also called gender discrimination is prejudice or discrimination based on a person's sex or gender. Sexism affects both men and women, but primarily women. It has been linked to stereotypes and gender roles, and may include the belief that one sex or gender is intrinsically superior to another. Extreme sexism may foster sexual harassment, rape and other forms of sexual violence. I want to start at the bottom of this whole problem. Sexism appeared in history as well. It was one of the earliest forms of violence directed towards all women , not just wives, because of they sex. In 6th century , bishops debated whether a women is really human at all. Estimated that nine milion women were tortured and burntat the stake. In the 1970s,
Malaysia Airlines (MAS) is our country, Malaysia national airlines. MAS was established in 1 May, 1946 as Malayan Airways. The headquarters of MAS are located on the grounds of Sultan Abdul Aziz Shah Airport in Subang. It is undoubtedly that MAS was an award-winning airline. The airline has won World Travel Award (WTA) 2013 and Best Airline Signature Dish 2012. MAS has more than 1000 aircrafts including A380 airbus, Boeing 737- 800 and Boeing 747- 400P. These aircrafts fly to more than 110 destinations around the world. Some of the destinations are Tokyo, London and Paris. The missions for MAS are to provide air travel and transport service that rank among the best in terms of safety, comfort and punctuality as well as to be a profitable airline.