Singapore Airline was established on 1972. At the very beginning, it was a part of Malayan Airways Limited (MAL). Their first flight is on 1 May 1947 with the schedule flight to Kuala Lumpur, Ipoh and Pulau Pinang once a week from Kallang Airport. On 1970s, they offer a choice of meals, free headsets and drinks in Economy Class. In September 1963, MAL changed their company name to Malaysian Airways Limited. After 3 years, Malaysian Airways Limited become Malaysia-Singapore Airlines (MSA). MSA was earned their first $100 million on the years 1966. At the same years, the sarong kebayar uniform was born and it was design by French couturier Pierre Balmain. On the years 1972, MSA was split into two and Singapore Airlines (SIA) was born. The board of director of SIA is form by 9 person. They are chairman, Chief Executive Officer and seven members. The chairman of SIA is Mr Stephen Lee Ching Yen. The Chief Executive Officer is Mr Goh Choon Phong. The members in the director board are include Dr William Fung Kwok Lun, Mrs Christina Ong, Mr Jackson Peter Tai, Dr Helmut Gunter Wilhelm Panke, Mr Lucien Wong Yuen Kuai, Mr Hsieh Tsun-yan, and Mr Gautam Banerjee. In end of March 2013, SIA have a total 22,546 employees. Compare to last years, it was increase around 33 percent. This 33 percent are include 7,784 cabin crew and 2,304 pilots was employ by SIA. Besides, SIA have 6 model of aircraft in the operation. In the SIA fleet, they have a total 101 aircraft and the average age is about six years eight month. 2.0 Strategic Human Resource Management Practices A successful company not only because of the employer, employee is the majority reason to build the success. A company can’t operate without employee. Employee is the brain of the comp... ... middle of paper ... ...hat, the training can be conduct more effective and efficiency. Compensation is the powerful tools to motivate employee. People are work for money, to get the better reward, the employee will pay all the effort as much as possible. Every employee have their own expected wages and salary, if SIA can’t provide the salary that can satisfice their employee, they will feel unmotivated and run away. Besides, Singapore is a multicultural and multiracial country. In the organization, there may have difference race are work together. Thurs, SIA should treat all the employees fairly. A strong employee relationship will build a strong work team. The conflict may not occur. Thurs, fair treatment for all employee is very importance. A talent should deserve with a better treatment. SIA need to do some adjustment in order to attract, retain and motivate good performers.
The company's management put a lot of emphasis on taking care of its employees, encouraging an entrepreneurial spirit, treating each other with respect, and being committed
In conclusion, this organization should focus more on their employees and less on profitability. This reasoning comes from the idea that efficient and appreciated employees will dictate the future of an organization through their quality of work and their outlook on the company they work for. Implementing rewards for employees and showing appreciation towards them will make them feel honored to work for such a company. In addition, word of mouth from employees will dictate in the inflow of new or current customers. If employees are treated fairly and respectfully, they are more likely to recommend their place of employment for shoppers. Finally, the implementation of a hybrid culture will benefit the company by meeting the needs of the employer, employees and customers alike.
The second implication for the Boston Market was unable to retain skillful employee, lost of key employees, lost of skills and knowledge, turnover cost. The implication is the observation that comes out from Sash, AJ and April. These three people are very talented in their jobs. They are fast learner, very energetic in their work, and have a positive thinking. Boston Market needs to retain their talented employee in order to keep the important source of competitive advantage from others competitor. Therefore, employers must take good care of their employee in order to retain the employee and give them trust and loyalty because it is the foundation of relationships in the organization to achieve the organization’s goal (Aguenza & Som, 2012).
The working environment faces fresh and new graduates every time. In today’s rapid pace working environment more and more young and aspiring graduates joins the workforce in hope to fulfill their needs. Many a times, we see corporate players decide to focus more on their direct customers also known as their paying customer due to the being their revenue generator. There are extensive studies and research on how to retain the said customers by providing them with immense customer satisfaction. However, companies sometimes do neglect their indirect customers or their employees. These employees are the backbone of any company as the play an important role in keeping the company going.
The main manufacture of SIA industry is Airbus and Boeing, SIA industry purchase the fuel and aircraft from them. (Daga. A, Hepher.T, 2013) SIA industry needs their expertise in manufacturing, so they will do not change the supplier. They also need a large sum of capital if they open a manufacture aircraft. SIA industry had been continuously renewing its fleet even during peak of crisis which gives sales order that helps aircraft manufacturer pull through financial difficulty. (Scott. B, 2008). This makes SIA industry becomes the important customers of Airbus and Boeing and they enjoys high power over the manufacturer. (Essay UK,
Swissair was originated in 1931 from shareholders of two main Swiss airlines. The combination of these shareholders made the new company of Swiss Air. These two airlines were Ad Astra-Aero and Balair. At that time the two airlines had 13 aircraft
In order to get a comprehensive analysis on SIA's financial statement analysis , we compared SIA's 5 financial year ending(FYE) results with the industry's average and 2 of its main competitors Cathay Pacific Airways and Qantas Airways . Cathay has been trailing closely to SIA in terms of first class cabin service and profitability for years. Qantas has long been dominating the highly profitable Kangaroo route and is ranked 5th in the world by Skytrax's survey . Please refer to appendix for the actual figures for every analysis below.
On 1 December 2005 the Malaysian Government appointed Datuk Seri Idris Jala as the new CEO to execute changes in operations and corporate culture. Idris was the former managing director of Shell (MDS) Malaysia Sdn. Bhd. and on a three year contract with MAS.
Singapore Airlines Limited (IATA code: SQ/ SIA) is the national carrier of the Republic of Singapore which operates from its hub at Changi Airport, Singapore. Singapore Airline is a prestigious member of Star Alliance which consists of airlines such as Scandinavian Airlines and Lufthansa. The Singapore Airlines group has also diversify to cover over 20 airline-related subsidiaries businesses ranging from aircraft handling to travel agency. Singapore airlines is also the world second best airline in the year 2014 only behind Qatar Airways, an award given out by Skytrax, a consultancy and reviews site. (Channel News Asia, 2015) Singapore airline currently hire cabin crew over 9 countries.
At the beginning, Malaysia Airlines' humble origins began in the golden age of travel. A joint initiative of the Ocean Steamship Company of Liverpool, the Straits Steamship Company of Singapore and Imperial Airways led to a proposal to the government of the Colonial Straits Settlement to run an air service between Penang and Singapore. The result was the incorporation of
Management spends a huge amount of time to design incentive systems and schemes to motivate their workers and to ensure they work in their best possible manner. Motivating workers by giving them decent pay helps in winning employees heart to make the work done efficiently, significantly and effectively. The most effective way to motivate people to work productively is through individual incentive compensation (Pfeffer, 1998). An attraction of getting more is a powerful incentive to people for high performance. While most people agree that money plays a major role in motivating people, in organizations there is a widespread belief that money may also have some undesirable effects on morale.
“Business productivity is dependent on employee job satisfaction”. When an employee feels satisfied, secure and trust the employer, they work harder which will enhance the business productivity (Philip, 1958). Moreover, when the employee feels respected, admired, and appreciated by their employers, they will produce productive work which will generate high profit and revenue and hence less turnover (Kalim, Syed & Muahmmad,
While performing the SWOT analysis, the several key issues are to be recommended to the management. These recommendations are intended to assist the Singapore Airlines in in keeping its pre-eminent position as it continue strives to be one of the best airline companies in the Today's airline industry.
...s in the corporate world by setting new standards to promote and better satisfy their employees. We chose four leading companies in four different industries. The above analysis definitely reveals that perhaps one of the reasons why these companies are the leaders in their industry is because they are well aware of the importance of the work force. They mention in their mission statements as well that yes in deed customers are important but in order to make the customer happy they first need to motivate and satisfy the employee as well. According to Citibank, the general belief is that a happy worker is a motivated and loyal one. So keeping employees' spirits high is a sure-fire way of maintaining a productive workforce. A productive work force would ultimately lead to a healthy organization which would not only promote the society its working for but also itself.
Sri Lankan Airline launched in 1979 as the flag carrier engaged as a full service international scheduled operator, operating from Bandaranaike International Airport in Katunayake, to 35 countries. Further Sri Lankan Airlines provides Sri Lankan Airline- Engineering, Sri Lankan Catering, Sri Lanka Airport Services, Sri Lankan Holidays and Cargo Service for other airline and passengers.. Sri Lanka airline has partnershiped with some of world recordnised prestige airlines such as Etihad, Malaysia Airlines, Indian Airlines, Saudi Arabian Airlines, Air Canada and Mihin Lanka. Sri Lankan Airline is expanding its fleet with wide range of products and service in order to move forward with other competitive airlines to increase their market share while promoting tourism and developing Sri Lankan economy.