In the world we live in today, processed food and genetically modified organisms have earned a commonplace in our everyday life. Some people don 't care and others worry about it constantly. Then there are the in-betweeners who don’t care enough to eat a 100% organic but also do not want to be tricked into purchasing something that is marketed as healthy when it really isn 't. For example, take Simply Orange juice or Tropicana, Products that marketed as “pure”, “natural” and “simple” are actually far from it. Gwen Phelps, The plaintiff of a California lawsuit against Coca-Cola, Claimed that simply oranges’ juices are “engineered from multiple batches of oranges and orange products eight months to a year old with algorithms and flavor packs, …show more content…
While the mathematical algorithm is not a secret, it also isn 't really talked about.Orange juices produced using the black book algorithm need to be put to rest because it is unethical, impractical, unsustainable.
“More than a dozen similar cases were filed against Coca-Cola in federal courts around the country in 2012,” (phelps 1)juices like Simply Orange are unethical because of the way they are misbranded. However, this is not the first time Coca Cola, owner of Simply Orange, has been taken to court. Coca-Cola was banned in the UK from using the word "nutritious" to describe its Vitaminwater brand after complaints it was misleading given that the drink contains 23g of sugar. said Morton(1). In recent years, California has seen countless copycat lawsuits against Coca-cola for their false branding. A California judge, Judge Fernando J. Gaitan denied Coca-Cola 's arguments
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Duane Stanford (2013), a reporter for Bloomberg wrote “Don’t let the name fool you. Coca-Cola’s Simply Orange juice is anything but pick, squeeze, and pour.” The process is far more complicated that the average person would even care to think about. It all starts with oranges which, surprisingly, are still picked by hand. However, each orange tree is tracked via satellite and is grown to Coca- Cola 's exact specifications using an algorithm called Black Book. Everything that comes after that is what might concern the informed individual. The next step is simple, oranges are squeezed then stored. americannutritionassociation.org explains,”The technology of choice at the moment is aseptic storage, which involves stripping the juice of oxygen, a process known as “deaeration,” so it doesn’t oxidize in the million gallon tanks in which it can be kept for upwards of a year.” While in the tanks, the juice is cooled down to just above freezing and agitated constantly. During this storage process, which can take up to a year, the juice loses most of its taste and nutrients.The Black Book algorithm tells producers how to replicate batches of juice from taste to consistency. The impracticality comes into play when it was revealed that Companies like Coca- Cola and Pepsi go as far as to recreate the taste for the orange to pump back into the juice. “Juice companies therefore hire flavor and
Food is an essential part of everyday life without it one could not survive. Every day we make choices on what we put in to our bodies. There are countless varieties of food to choose from to meet the diverse tastes of the increasing population. Almost all food requires a label explaining the ingredients and the nutritional value allowing consumers to make informed decisions on what they are consuming. However, many may not be considering where that food is coming from or how it has been produced. Unfortunately, there is more to food than meets the eye. Since 1992, “ the U.S. Food and Drug Administration ruled, based on woefully limited data, that genetically modified foods were ‘substantially equivalent’ to their non-GM counterparts” (Why to Support Labeling). GM food advocates have promised to create more nutritious food that will be able to grow in harsh climate conditions and eventually put an end to world hunger in anticipation of the growing population. There is very little evidence to support these claims and study after study has proven just the opposite. GM crops are not only unsafe to consume, but their growing practices are harmful to the environment, and multinational corporations are putting farmers out of business.
Over a period the human body can develop a series of sicknesses when it intakes an excessive amount of artificial food, these sicknesses may include cancer, ADHD, and obesity. The human body is made to digest Earths natural nutrients, either if its meat, grains, herbs or crops. The question is ‘do we really want to know what we are consuming? Over the years, many scientists toiled in labs trying to figure out what chemically engineered products we would like best, either if it is from the taste, scent, texture, or appearance. Businesses care more about the wealth of the product than about our planet's well being. The scientists load up the product with a preferred amount of salt, sugar, and/or fat, just so the consumer will purchase the item. The dyes in food alone are so unnatural that they could cause serious complications in children.
I decided that I had to educate myself further about Gatorade. I observed that since the end of 2012, Gatorade’s sales are 3.3 Billion Dollars. Furthermore, Gatorade has many products such as drinks, powders, energy chews, and even energy bars. Gatorade drinks are put into five categories; Original, Frost, Fierce, Low Calorie, and Endurance. Original Gatorade has seventeen flavors. The other categories have about five flavors each. Not surprisingly, Gatorade has plenty of competitors, including PowerAde. To my surprise, Gatorade was invented at the University of Florida in the summer of 1965, when researchers and physicians noticed that college sports teams, The Florida Gators,
Next, companies that refuse the use of genetic modifications on their foods must begin to label foods that do not contain GMOs so that consumers can be sure of their safety, even if others that contain GMOs do not label. Due to this labeling, there will be an exposure to which foods are natural because the foods that are the most appealing will have “the ‘Non-GMO Project Verified’ seal [in order] to help shoppers recognize which products meet rigorous GMO avoidance practices” (“Whole Foods Market”).
A trip to any supermarket in Canada will reveal nothing out of ordinary, just the usual of array of fresh and packaged goods displayed in an inviting manner to attract customers. Everything appear familiar and reassuring, right? Think again. A closer microscopic inspection discloses something novel, a fundamental revolution in food technology. The technology is genetic engineering (GE), also known as biotechnology. Blue prints (DNA) of agricultural crops are altered and “spliced” with foreign genes to produce transgenic crops. Foods harvested from these agricultural plants are called, genetically modified (GM). Presently, Canada has no consumer notification; GM foods are being slipped to Canada’s foods without any labels or adequate risk assessments. This essay argues that GM foods should be rigorously and independently tested for safety; and, consumers be given the right to choose or reject GM foods through mandatory labels. What is the need for impartial examination of safety of transgenic foods? And why label them? GM foods are not “substantially equivalent” to conventional foods, genetic engineering of agricultural crops is not a mere extension of traditional plant breeding, and finally, there are human health implications associated with it.
The use of GMOs in foods has drastically risen in the United States. The Non-GMO project, a non-profit organization supports this by saying, “In the U.S., GMOs are in as much as 80% of conventional processed food”(Non-GMO Project). I decided to go shopping to try and find as many products as I could that were labeled GMO-free, I only found one product labeled GMO-free. Many people that purchase vegetables or fruits at the store are unaware that the foods they ar...
Many people in America do not make informed decisions about what they eat and are uninformed about where their food is coming from. There is an abundance of food in America, but people need to seriously reconsider their food choices and start making better choices about organic and genetically modified foods. Although people believe organic foods are a major benefit to our environment, the organic system needs to be reassessed and standards need to be changed in order to conserve the food quality and the environment.
The major ethical issue face by Coca Cola in recent year was concerning sale of hazardous product which affected the health of few consumers including school children. This incident took place in Belgium where Coca Cola beverages found themselves in middle of an accusation of selling poorly processed batch of carbonated drinks which made initially 10 people ill and later the number swelled to 100 which also included school children. This was a contamination scare incident that took place in June 1999. This damaged Coca Cola customer base harming their confidence in the product as it was relating to the production and sale of hazardous product. Two main problems that were identified by the company relating to their production and distribution were ‘‘Off-quality’’ carbon dioxide that affected the taste and odor of some bottled drinks, and an offensive unusual odor on the outside of some canned drinks which were later identified as sulphur odor. This odor has an increasing intensity when the cans were placed in vending machines to sell.
As you walk through the grocery store, your eyes get crowded with images of “organic” and “non-GMO” labeling. Many people are quick to think that organic means it is healthier and more Eco. friendly than conventional foods. Moms wonder “Should I spend the extra three dollars to ensure my child’s health and well-being?”. Unfortunately, some try to educate themselves by watching documentaries like Food Inc.. These movies demonize conventional farming with images of conveyor belt chickens, ammonia strained beef, or farmers wearing gas masks as they walk through fields. Although it is never said out right, Food Inc. gives the impression that conventional farming is the root of all our problems such as environmental, and health problems. The problem
The HDPE bottles assessed in this study is specifically designed for the distribution of orange juice and is produced from HDPE, with a cap, seal and label. The seal is composed of polyolefin foam, aluminum and PET, and cap from HDPE. The label is produced from LDPE. This composition of the HDPE bottle is considered to be representative of the majority of the HDPE juice bottles currently available in UK Market.
“Genetically modified foods are a "Pandora's box" of known and unknown risks to humans and the environment. They have been forced onto the American public by multinational biotech and agribusiness corporations without adequate oversight and regulation by the United States government (Driscoll, SallyMorley, David C).”Genetically Modified Food is food which has been chemically altered by scientists during the production process to give the food more nutrients, better appearance, and a longer shelf-life (Rich, Alex K.Warhol, Tom). The importance of this issue is that these GMO’s can actually have a negative effect in our society in general. It could mutate in a negative way and cause cancer or other diseases. Genetically modified food should be strictly controlled due to its various detrimental effects on the environment, human health, and potentially insect/animal effects.
Beverages are divided into diet category, 100% fruit juices, fruit drinks, water, energy drinks, tea and coffee etc. Coca-Cola is the leading provider of soft drinks in the world. It not only has the No. 1 selling soda with regular Coke, but its Diet Coke brand outpaced Pepsi for second billing. Within the pop category, Coca-Cola has a number of brand variants, including Dr Pepper and Sprite. The company also produces fruit juices and sports drinks. Emphasis on the soft drink industry, though, has contributed to Coca-Cola 's ability to distinguish itself as a quality provide. Coca cola has its market presence around 200 countries. Every year, The Coca-Cola Company launches hundreds of new products to meet the ever-changing tastes of consumers around the world. In 2014 alone, the company launched more than 450 new products. These recently launched beverages cover a wide selection of categories, including sparkling (Sprite Cranberry, a seasonal drink sold in North America), ready-to-drink coffee (a new offering from the popular Japanese brand Georgia), juice drinks (del Valle Peach Nectar from Brazil and Minute Maid Pulpy Pear from China), enhanced water (Aquarius Delight from Argentina) and a new beverage made from organic fruit (ViO Bio Limo from
I hope you take on board the legal advice I have given you in this report, thus helping you decide on the direction Orange-ic will take in the future of producing Orange-ic juice.
Back in 2014, TINA.org approached consumers to participate in Coca-Cola’s preparatory settlement over deceptive labelling and advertising of its Glacéau Vitaminwater beverages. Glacéau vitaminwater beverages make unjustified health claims, such as it could promote healthy joints, lessen the risk of eye disease as well as to support immune functions. (http://www.businessinsider.sg/coca-cola-glacau-vitaminwater-misleading-advertising-lawsuit-2014-10/?r=US&IR=T#.VoZjCjZn9g1)
The freshly squeezed citrus juices of Lemon,lime and orange were analysed through titration over the period of 2 weeks. Initially the lime juice was found to be slightly more acidic than the other juices followed by lemon juice and then orange juice since it is known that usually lime is more acidic than lemon and orange. It was hypothesised that the acidity of each juice will increase or decrease after the period of two weeks depending upon the sugar content of that citrus fruit that the juice is extracted from. The acidity of the juice with the highest sugar level will gradually increase over the period of time since sugar contribute to the the fermentation of the citrus juice to lactic acid. The hypothesis was shown to be correct;however