Simone Tata Case Study

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MM1 SEC C 2014

GROUP NO:…II(2)……

SUBMISSION NO………5……… ON....06/08/2016

SUBMISSION TITLE …… People/CEOs/AdMen who have made a difference …

PRODUCT…........FMCG-COSMETICS and HYGIENE INDIAN INSTITUTE OF MANAGEMENT LUCKNOW Simone Tata

Simone Tata, was originally a Swiss citizen who visited India in 1955 whence she met and married Naval H Tata. The then Indian Prime Minister, Jawahar Lal Nehru was exasperated by the lack of Indian competition in the Cosmetics space, dominated by Ponds and other imports. On his invitation, The Tata group started Lakme as a subsidiary of the Personal Care (Soaps) company Tata Oil Mills. At Lakme, Simone Tata joined as Director in 1961 and graduated to Managing Director in 1964 till 1982 when she became
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Simone Tata is acknowledged as the Cosmetic czarina of India for her success with building a brand around Lakme that still holds a leading market share in a fragmented market with a lot of brand equity in play and battled over in the consumer mind space every day. A known Fashion powerhouse that created International event brands like the Lakme India Fashion Week and branded salons, Lakme propelled Simone Tata to a seat on the Tata Industries Board as Director in 1989. Lakme was sold to HUL in…show more content…
His Societe Francaise de Teintures Inoffensive pour Cheveux marketed Oreale since the first days of 1909. He is also regarded as one of the Founders of Modern Advertising on the continent ( Europe)
“Research and innovation in the service of beauty “ has historically been identified as LOreal’s DNA because of its charismatic founder. His enterprise also continues in legacy at the Eugene Schueller center in Paris with the L’Oreal brand always growing into key markets with inorganic acquisitions.
From his very first invention in 1907 to his death in 1957, L’Oreal created a key market in Hair Salons. In 1953 he successfully created L’Oreal USA from his distributor Cosmair that supplied to professional Salons in the USA.
His daughter Lilliane Bettancourt joined him as apprentice at the age of 15, mixing cosmetics and labeling bottles of

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