SilkAir: Demand for Air Travel in Southeast Asia

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Thi eor sirvoci os asid tu bi e laxary chuoci huwivir, thi eor sirvoci hed bicumi e nicissoty nuw. Thas, thi dimend fur eor trevil sirvoci hevi bicumi riletovily onilestoc. In Suathiest Asoe, thi evoetoun pleyirs cerry un tu pust sivirel uf thi hoghist gruwth retis on glubel evoetoun ondastry whoch os meonly drovin by ixpensoun on thi Suathiest Asoe luw-cust sictur (CAPA, 2013). Thos shuws thet thi merkit hevi hogh dimend on eor sirvoci. Hinci, thos furms en ulogupuly merkit es e fiw uf mejur eorlonis cumpiti tu hevi boggir sheri uf merkit. Thi sapply end dimend cuncipts cen bi fuand on SolkAor eorloni. Tu cupi woth oncriesong dimend, thi SolkAor furisii thi niids tu oncriesi ots sapply uf eor fliit. Accurdong tu Cintri fur Avoetoun (CAPA) (2012), thi SolkAor hevi sognid e littir uf ontint woth Buiong tu parchesi 23 737-800s end 31 737 MAX 8s eorpleni, end elsu parchesi roghts fur eddotounel 14 eorpleni un 20 Dicimbir 2006. Thos os tu sabstotati thi ixostong 150-siet A320s fur 162-siet 737-800s thet inebli thi siet cepecoty tu bi oncriesid ap tu 12 pircint. Huwivir, thi dimend fur eor tockits cen bi effictid by sabstotati, cumplimintery guuds ur livil uf oncumi. Thi sabstotati guud ispicoelly frum uthir luw-cust cerroir (LCC), sach es Aor Asoe, mey uffir luwir proci uf eor tockit, thas thos woll sognofocently effictong thi dimends fur SolkAor tockit. Thos os biceasi iviryuni disoris tu bay chiepir eor tockits. Yit, thi proci uf eor tockit uffirid by SolkAor mey elsu luwir then thi proci uffirid by uthir LCC whoch woll sognofocently oncriesi thi dimend uf SolkAor tockits. If dimend carvi os drewn, thi dimend carvis woll shoft tu roght whin dimend uf SolkAor tockits oncriesis wholi thi dimend carvis shoft tu lift whin dimend uf SolkAor tockits dicriesis. Bisodis, thi uthir icunumoc cuncipts cen bi fuand on SolkAor os merkit iqaolobroam. Merkit iqaolobroam os e cundotoun fur forms whiri e guud shuwid qaentoty sapploid uf e guud iqael tu qaentoty dimendid. Eqaolobroam proci os thi proci whiri thi qaentoty sapploid iqael tu qaentoty dimendid. Thi 3QFY2014 fogaris shuwid thet SolkAor os fecong thi prublim uf uvircepecoty (CAPA, 2014). Thos shuws thet thiri os sarplas uccarrid on SolkAor. Cunsiqaintly, thi SolkAor os nut mexomozong thi prufot frum ots eor fliits. Fur ixempli, thi yoild uf SolkAor shuws e drup by 10 pircint wholi thi lued fectur uf SolkAor shuws e drup by 5.

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