Should College Athletes Be Paid?

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College athletes have traditionally never been paid in the modern era. The amateur tradition that we know actually began in Victorian times during the 19th century. (Classical athletes in Greek and Roman times were always professionals no matter what their status.) This state of affairs has been accepted over the last 200 years in Western culture. Athletes do, however, help to create substantial revenue for colleges, including indirectly through advertising money. One possible solution to this might be to allow athletes to have their own endorsement deals, personally. In this scenario, the money would flow to the athlete not from the college, but from a major corporation. This would be only slightly different in principle from a college student being employed by any employer, such as a landscaper or store, except that endorsement deals would bring the athlete far more money. But no resources would be diverted from education to sports by the college itself. Of course, only the best star athletes would be asked to sign personal endorsement deals, so the money would not be spread evenl...

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