Shopping Vs Online Shopping

explanatory Essay
3275 words
3275 words

Retail Shopping vs e-Commerce (Online Shopping)

Contents Page

Summary 3

Introduction & Background history 4

Objectives to study 5

Review of Literature: What is literature saying about my topic? 6

Methodology 7

Ethical Issues 7

Findings 8

Conclusion 12

Referencing 13

Data Gathered from questionnaires: Appendix 1 14


This report illustrates how the changes of technology have had an impact on the ways consumers shop. While there are soaring demands for consumers who shop online; there are also consumers who still much prefer the old fashioned method to walk into a shop and take the experience to physically search for the items they want.
This research proves that although many people own the most advanced technology, they still favor to shop in retail. Analysis of questionnaires demonstrated that although online shopping is less expensive and more convenient, consumers still rather to shop in retail as of the less lengthy waiting process and to be able to have interactions with others within their society.
The number of consumers who tend to shop online is overestimated. Online shopping is portrayed as a fabulous and convenient method however in reality shoppers of the 21st century remain to have a preference of shopping in retail.
Introduction & Background history

This research project concentrates on the different perspectives consumers have on shopping in retail and the rising popularity of shopping online. As the number of consumers who shop online continues to increase this may have an adverse effect on high street shops.
In 1979 Michael Aldrich invented and found online shopping in UK. A system was used in order to complete the multi-user transaction through a computer and these systems were th...

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... in retail) Why do you prefer this method over the other?
Online (Less stressful, click and collect, free delivery)
Retail (Can see actual product, deal with people face to face, easier to return) 6


Section 3: Goods Chosen by you
What items are you MOST LIKELY to buy in retail (shops)? Why?
Clothing (Can try to see if fit)
Games/Beauty Products 9
What items would you NOT purchase through using online shopping? Why?
Household goods (not sure of quality)
Electrical items (Untrustworthy)
Foods 1
Do you purchase items internationally using online shopping?
No 8
How often do you buy items internationally using online shopping?
(Never) 1-5
6-10 (Always) 8
What items do you buy internationally using online shopping? What country is it from?
Household Goods (Nails, makeup): US
Clothing: Germany
Electronics: USA, China 4

In this essay, the author

  • Explains that the objective of their query is to examine consumer attitudes towards online shopping and retail and how this has transformed from the past through the development of society.
  • Explains that the ethics form was prepared with guidance to the research ethics form from glasgow kelvin college. participants were notified that they had a choice to take part in the questionnaire.
  • Explains the aim of their study was to examine the different responses and opinions on retail and online shopping and how the changing of technology has impacted these attitudes throughout the years.
  • Explains that 7 out of 13 participants prefer to shop in retail than to buy online. although online shopping is becoming popular, large quantities of consumers still prefer shopping online due to certain circumstances.
  • Explains that the products are tangible, and it's easier to return or exchange in retail shopping.
  • Explains that they prefer shopping in retail because they don't have to wait for their purchase to be made.
  • Describes the advantages and disadvantages of shopping in a retail environment.
  • Explains that the gender of a customer would not affect the preferences on shopping methods, however younger participants have been identified to prefer shopping in retail than online.
  • Explains that 46% of the participants who favour online shopping have also provided their opinions of why they think shopping online is more suitable than shopping in retail.
  • Explains that they shop online because it's convenient for them because they don't have time to go shopping.
  • Explains that online shopping has a rise on popularity because of its convenience. the survey shows that 8 out 13 participants tend to shop online internationally.
  • Explains that online shopping saves time and money and brings consumers new products. electronic devices such as laptops, desktops and mobile phones are commonly used for shopping.
  • Opines that young people would rather shop in stores than online.
  • Describes the methods they prefer (online or shopping in retail) over the other.
  • Analyzes how the changes of technology have had an impact on the ways consumers shop. although online shopping is less expensive and convenient, consumers still prefer to shop in retail.
  • Explains that online shopping has an adverse effect on high-street shops, as the number of consumers continues to increase.
  • Analyzes the advantages and disadvantages of retail and e-commerce. the scale of their research is limited, but the conclusions are substantial to understand how the continuously progressing world is affecting the shopping system of consumers.
  • Quotes naughton's claim that three-quarters of all traffic on the net was electronic mail before online shopping or transactions were used in 1979.
  • Explains that the college allowed them to distribute questionnaires to participants of different ages who were significant to their research.
  • Explains the purpose of their research, which was to find out whether consumers prefer online shopping or retail shopping.
  • Explains that while technology has advanced, there are still consumers who prefer the old fashioned way of shopping in retail. the correlation between online and retail shopping is close, but online shopping remains to lack the aspect of winning the consumers' trust.
  • Explains baker, lindsay, and foreman, c. (2010). online retailers move into bricks and mortar stores.
  • Opines that 60,000 stores will close in five years’ as our high streets begin to die.
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