Retail Shopping vs e-Commerce (Online Shopping)
Introduction & Background history 4
Objectives to study 5
Review of Literature: What is literature saying about my topic? 6
Ethical Issues 7
Data Gathered from questionnaires: Appendix 1 14
This report illustrates how the changes of technology have had an impact on the ways consumers shop. While there are soaring demands for consumers who shop online; there are also consumers who still much prefer the old fashioned method to walk into a shop and take the experience to physically search for the items they want.
This research proves that although many people own the most advanced technology, they still favor to shop in retail. Analysis of questionnaires demonstrated that although online shopping is less expensive and more convenient, consumers still rather to shop in retail as of the less lengthy waiting process and to be able to have interactions with others within their society.
The number of consumers who tend to shop online is overestimated. Online shopping is portrayed as a fabulous and convenient method however in reality shoppers of the 21st century remain to have a preference of shopping in retail.
Introduction & Background history
This research project concentrates on the different perspectives consumers have on shopping in retail and the rising popularity of shopping online. As the number of consumers who shop online continues to increase this may have an adverse effect on high street shops.
In 1979 Michael Aldrich invented and found online shopping in UK. A system was used in order to complete the multi-user transaction through a computer and these systems were th...
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... in retail) Why do you prefer this method over the other?
Online (Less stressful, click and collect, free delivery)
Retail (Can see actual product, deal with people face to face, easier to return) 6
Section 3: Goods Chosen by you
What items are you MOST LIKELY to buy in retail (shops)? Why?
Clothing (Can try to see if fit)
Games/Beauty Products 9
What items would you NOT purchase through using online shopping? Why?
Household goods (not sure of quality)
Electrical items (Untrustworthy)
Do you purchase items internationally using online shopping?
How often do you buy items internationally using online shopping?
6-10 (Always) 8
What items do you buy internationally using online shopping? What country is it from?
Household Goods (Nails, makeup): US
Electronics: USA, China 4