With smartphones and tablets taking the world by storm with 77 per cent of the world own a mobile device. Many businesses and companies are creating their websites to be mobile compatible, thus allowing the public to access their website on the go and on their mobile or tablet. By having a mobile accessible website there are some advantages that come with it. Amongst the use of having a mobile or tablet to access a website, it can enable access to information, anytime and anywhere there is mobile coverage. By freeing information from the restrictions of a desk or search for a nearby Wi-Fi hotspot, people can quickly retrieve and exchange information.
Top brands are also using the mobile platform to get in touch with their customers directly. These apps not only serve the purpose of mobile shopping, but also provide cross-channel engagement for customer loyalty. Now a mobile app can make it simple for customers, to keep a track of their points and update them with offers, and discounts the moment they walk into a physical store. Fashion brands are leveraging on mobile apps to increase the brand 's presence among consumers, smartphones make this process faster and easier. (School of Business, International University, Vitenam ,2014) The rapid development of smartphones has resulted in the increasing use of mobile devices to deliver advertisements for products and services.
Mobile phones are reaching whole around the world and will dramatically change to express the new lifestyle of people (Friedrich et al 2009; Xinze, 2008). Such technology has made more and more everybody be reachable (Marez et al. 2007). The mobile penetration and adoption are almost 100% in western countries and several Asian countries (Netsize, 2007; The Economist, 2005). This phenomenon is the ubiquitous revolutionary helped in the adoption and distribution of mobile commerce since it allows marketing activities tailored to actual customer needs and tastes (Barutçu, 2007), and more precisely targeting customers by using face-to- marketing communications person compared with impersonal and mass media (Carter, 2009;.
Samsung is now considered as one of the best mobile companies and millions of customers are using Samsung services and products world-wide. It was not until the years 2009, that Samsung had pay much attention to the smartphones, but once it woke up, it ran on all the cylinders. It made new business strategies and executed them perfectly. Samsung mobiles have used all the operating systems available in the market. They put their hand on Symbian smartphones, Window mobiles smartphones, Google android smartphones and Microsoft 7 phones.
Marketing opportunities are endless with the use of mobile devices and the use of effective mobile marketing strategies. Direction communication to the target audience, anytime, anywhere is what it offers. We are in a social era, which is mostly characterized by the convenience of using the Internet and all things mobile. Essentially, mobile marketing is an absolutely must in a technological environment that is constantly changing. Consumers rely on their mobile device to swipe and search every second they get.
Mobile Advertising : A New Communication Media Mobile marketing is becoming the most productive and cost effective medium for reaching a highly desirable demographic. It purposes are numerous : canvassing, building up customer loyalty and of course selling. The mobile phone is a good tool to exchange information with customers with several medium : Small Message Service (SMS), Mini Message Service (MMS), video MMS or internet. Today, it is also possible to pay with your mobile phone and some people think that mobile-phones will replace credit-cards or loyalty-cards in a next future. The mobile marketing is born thanks to a huge development of high-technologies, which allow to have high-performances cell-phones.
The traditional busi... ... middle of paper ... ...o want to implement the role of Chief Customer Experience officer should have realistic expectations for what he can and should manage, and ensure that he understands management in the retail store, and in online and mobile platforms. 4. Begin in-store wireless initiatives. Consumers with mobile devices provide retailers new creative opportunities to interact with customers inside stores. As new mobile media content emerges, retailers must implement the infrastructure for customer mobile engagement.
Nokia in India Introduction Nokia, the global leader in mobile handsets had come a long way since it entered India in 1995. From winning the CII Brand of the Year award in 2005 to being invited to Harvard to talk on how the company had penetrated the Indian market, Nokia’s Indian operations had become a global case study of sorts. In brand surveys across Indian cities and demographics, Nokia topped the awareness list. More than half of the 49 million mobile users in India carried a Nokia handset. Six out of every 10 people who bought a mobile phone in India picked up a Nokia.
In the new millennium mobile communication toke a whole new evolution to applications and the content of the phone. Every smartphone created typically is targeted to each consumer whether it be young adults, adults, entrepreneurs, etc. Studies show that young adults are the highest to adopt to smartphones with around 80% owning a smartphone. Adults aging from 65 and older have also increasingly began choosing smartphones over regular cell phones. Companies such as Blackberry, Apple and Samsung targets their products to young adults, adults, and entrepreneurs.
Continued mass adoption of mobile media smartphones with high speed increased public Wi-Fi connectivity internet connections. Apple is the lead platform in the smart-phone industry but android was top in 2011 and that's not likely to continue in most of the markets around the world Dual mobile browsing and mobile apps will continue to sour around the world which means people will go on the web through both mobile browsers through mobile apps and which will grow as a result in the future. People will do smartphones going shopping early in the year through online shopping. That was the 2011 programing data and showed more than 50% of U.S. smartphone. While busy people used social networks on their smartphone by December 2011 at 62.2 million U.S. smartphone used social networks such as Facebook, twitter, Instagram, path, YouTube, and much much more.