Reviews on Store Choice
Gjin Biba et al. (2006) examined the shopping trip patterns to highlight the role of various factors exerts on consumer choices regarding both shopping location and type of retail establishment i.e. the competition between on the one hand, regional and super regional shopping centres, on the other hand big boxes and power center were analysed. Four hypotheses are tested pertaining to shopping trip purpose, transportation mode, trip attributes and customer profile. The study suggests that several trip and household attributes impact customers’ choice for either big boxes or traditional shopping centers: transportation mode and car ownership; day of the week, departure time and place and trip length; respondent’s gender and age as well as type of household.
Yasmin Hassan et al. (2010) developed a general model of retail patronage and to empirically test the relationships proposed in the model in the context of furniture market. The objectives of the study include 1) is to review existing retail patronage models and related literature 2) to develop a general framework of retail patronage behavior and 3) to test the
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(2011) examined the factors determining the choice of modern retail outlets and also showed the purchase of brands varies across different product categories and for some, consumers show distinct preference for non-branded products, which are purchased from traditional outlets. Thus, both traditional and modern retail can coexist in India. Knowledge and use of foreign brands, especially luxury brands, is low. A majority of the respondents is in favour of allowing FDI in retail. The paper points out that consumer welfare should be a key determinant of the retail FDI policy. The government should allow FDI in multi-brand retail, which will enhance brand knowledge, choices available to consumers and help to promote branding in certain segments like fruits and vegetables where there are only a few brands
Shopping is a function of location product assortment and store image (Bucklin, 1967) which explain quite well why do people shop where the shop. All of those theories seems to complement each other, adding some more complexity to this highly complex
Introduction This paper presents a dynamic model on the consumer behaviour in the real world marketing issue. It will further discuss the marketing and industrial experiences encountered daily in everyday business life, in addition to the consumer behavioural issues and consumer analysis and recommendations. Research studies have argued that industries or companies experience lots of issues in awe of the logistics of their daily routine, giving them the knowledge that can be used to anticipate incoming situations with the way of tackling problems. However, with the familiarity and repeated external occurrences in the marketing scope of an industry, there are many implementations carried out in solving such problems without complexity.
Retailing in India came with evolutionary patterns from Kirana store to Super market. This sector was un-organized in the initial stage, and after that it carried forward by the textiles industries through the dealer model. Now it is growing as supermarket and hypermarket. The main drivers of the retail evolution in India are buying behavior of the customer, increase in disposable income of middle class, infrastructure development and changing customer choice. The target segments of retailers are the younger middle class earners which belong to more than 20% of total population.
Consumer Decision Making Process A key factor in successfully marketing new/existing products or implementing a product Extension is a thorough understanding of the motivation, learning, memory, and decision Processes that influence consumers purchasing behavior. Consumer purchasing behavior theories have found their way into managerial decision making to help companies more effectively develop and launch new products, segment the market, determine market entrance and in brand management. Therefore, a better understanding of how consumers decide what to purchase is critical to the success of a product. There are numerous theories and models describing the consumer purchasing decision process.
When looking at the general attitude of shoppers toward each of the three shopping areas, several important facts are needed to prepare the results. The average response or mean, the size of the sample of our population and clarification on the level of confidence acceptable to the end user of the survey all cont...
Establishing food retailing in India comes with complications, some of these are due to politics and some are cultural. The first issue that most of the Indian community prefers to purchase their goods from local markets and farmers as opposed to large supermarkets. The articles mentioned that openings of
While completing my comparison shop form, I found it quite helpful to see how the prices vary with the same item but different brands. Normally when I go grocery shopping I always choose the cheapest price to save money. As I was growing up I was always around people who needed name brand items and I thought I needed to be like them too until I started actually looking and comparing. Shopping comparison can really help a person save money if they are on a budget. It really makes you think about how much items are and if the quality is better or not. Shopping Comparison does take a while to complete. By going to Walmart, finding the items I wanted to compare on their aisles, writing it down, and going to another store is very time consuming.
The Indian consumers have become much more open-minded and experimental in their perspective. There is now an augmented growth of western trend reaching the Indian consumer by the media and Indians working abroad. They are more open for western uses and this can take be an advantage for
Nowadays, competition between shopping malls and other types of shopping destination or shopping format has influence spending money behaviours at the mall. Therefore, mall managements should face lessening shoppers’ patronage and mall’s profitability. In order to cope with increasing competition and meet competitive advantage, they can utilize differentiation, cost leadership or focus strategy (Porter 1980 and 198, cited in Hill 1988, p. 81). In terms of differentiation, entertainment has been a pivotal part of shopping mall marketing mix (Sit, Merrilees & Birch 2003, p. 80). However, the role of entertainment towards shopping mall behaviour included money spent has not conclusive (Tsai 2010, p.323). Therefore, this essay will review some
One of the principal reasons behind the explosion of retail outlets and its fragmented nature is that retailing is probably the primary form of disguised unemployment/ underemployment. The overcrowded agricultural sector, stagnating manufacturing sector, the hard nature of jobs and low wages in both virtually force many Indians to the service sector. So, it is almost a natural decision to open
Online and in-store shopping differentiates in various ways. However, they both are convenient ways to shop. Recently, online shopping has been most convenient for me, but I enjoy both ways of shopping. I believe that shopping preferences change depending on a person’s situation. I noticed that many people are starting to prefer online shopping more than in-store shopping.
Modern retail in India could be worth US$ 175-200 billion by 2016. The Food Retail Industry in India dominates the shopping basket. The Mobile phone Retail Industry in India is already a US$ 16.7 billion business, growing at over 20 per cent per year. The future of the India Retail Industry looks promising with the growing of the market, with the government policies becoming more
When comparing two different ways of shopping most people do not even think about, they do both and not even realize it. In today?s society people shop while at work, after work and on the weekends, whenever time permits. Did you ever stop and think how can I get more time in the day for family or just myself? The best way to figure out with all the recourses we have; still most of us go into a store and spend time looking through racks and waiting in endless line to just purchase something. I compared going into a store verses online shopping; to see which on will save you time and money.
A report studied on the grocery market was conducted on the behaviors of the public in buying retail goods (Consumer Council,
Computer has brought about amazing revolution in the life around in the present day world. Its use, now it so seems, has become a necessity, and has created for itself indispensability. Internet has transformed the life and information technology. It is a melting pot of so many technologies which provides multi-media information facilities at low cost and great speed. The approaching trend on the internet now is online shopping. It is a process in which one can buy or sell items online via the internet. It has many advantages, but is not always the best way to shop.