Advertising
Advertising is paid form of mass mediated presentation of a product or service to a selected target market persuading them either to purchase the product or make use of the service. As suggested by Kumar & Mittal (2002:1) advertising is, ‘paid and non-personal form or presentation and promotion of ideas, goods or services by an identified sponsor.’
Advertising as mentioned above has to be paid for and not regarded as being sponsored. There are various mediums for advertising; Print advertising (newspapers and magazines), Broadcast /electronic advertising (radio, cinema and television), outdoor advertising (fixed sites and transit), Digital (internet, cellphones). Advertising is a powerful but expensive communication tool which
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Sales promotion involves all promotional efforts excluding personal selling, advertising and publicity and is a below the line communication tool. There are various methods of sales promotion e.g. promotional pricing, free products, sampling and coupons etc. The principle purpose is short-term based and it encourages customers to buy immediately. It has multiple objectives, to maintain sales during off season, increase sales, market competition, and clear stocks, improve image and promote new products. It is very expensive and can affect the profit of the company. Sales promotion is not part of the daily activities and must be planned as a specific marketing event. Sales promotion targets the following groups; internal; within the organization, distribution channels; wholesalers and retailers, consumers or …show more content…
Public relations and marketing both deal with the organizational relationships and employ similar processes, techniques and strategy. PR is an important part of managerial function and many companies operate a special department for this purpose to create and maintain relationships with different public stakeholders.PR involves the gathering of information from the social, environmental and governmental environments.
It involves the contacting newspapers and news media, freelance writers and trade publications with the intention of getting them to broadcast news and features about the organization. PR is a continuous process and starts with the start of the business unit and lasts until the end. A company needs to perform PR on a continuous basis. PR must involve the following functions as well; writing releases and other corresponds related to media, editing of publications and news releases, creating of communication, speaking or arranging someone to speak on behalf of the organization and training the executives or other personnel to deal with the media. PR ultimately is directed towards improving communication and building relationships between people/public and
Dr. Bob Batchelor, Associate Professor of Public Relations states-“Public Relations is all of organizations relationships with all of its potential audiences. Marketing is the umbrella term used for all communication that goes on in a corporation or organization. Convergence has already taken place and it will continue.
By using PR, we can promote positive attitudes and behaviours towards the business that will help convert interested consumers into customers. PR tools are very cost-effective, and often give you a greater degree of control than more broadly targeted advertising campaigns.
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
Advertising is a $125 billion industry that attracts the attention of the public. Advertising is used as a tool of persuasion in television, magazines, radio, billboards, and in-store displays. The incredible amount of money, artistic ability, and intellectual energy spent on advertisements helps us understand the great power of the media and the advertiser's ability to control their viewers.
Using both Advertising and Public Relations helps create consistent brand guidelines and esteem that is clear and efficient to the brand. It can be delivered across traditional and non-traditional media platforms thus working for the overall good of the company. Nowadays advertising companies and PR work so closely together many departments are housed under one roof.
Advertising is “the act or practice of calling public attention to one’s product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.” Advertising is used by many different types of people. Local businesses, major corporations, non-profit organizations, politicians, etc. It is something that can get a product, service, or topic talked about. It helps educate consumers on different products that they may have been shopping for. Ads can help a consumer begin to see the differences between a product. In other ways, it can be the start of a cultural change, positive or negative. Advertisements try to spark something in the viewer, using emotional branding. This is when
Advertising is a way of communication that informs the audience of a product by a brand. There are different tactics to create awareness of a campaign. The most successful campaigns are the ones that use sentimental and emotional approach in their advertising because audience can easily relate to it. In 2013 companies spent Rs. 30 Billion on television advertising in Pakistan to promote their brands.
What is Public Relations (PR)? PR is difficult to define because it encompasses so many areas and today has developed into a multi-million dollar industry influencing all aspects of our lives (Adams et al, 1999). However, it is important to be able to compare and contrast the various definitions in order to have a complete understanding of what public relations is and how it is used. The public is a large population to consider, making it easier to understand why it is so difficult to define PR. Along with a large population come many perceptions, beliefs, ideas, and opinions, all influences on PR. I define public relations as the act/s used by individuals, corporations, and groups to influence ones opinions and/or decisions about a product, idea, person/s, company/s, etc. and the public. Robert L. Heath defines PR as functions of management/supervisors that foster an organization's ability to strategically listen to, appreciate, and respond to those persons who's mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values (Health, 2007)'.
It is imperative to understand what does advertising do, before undertaking any research in the field of advertising. Advertising is a form of communication. It attempts to send a message to the target audience in order to elicit a desired
An advertisement is picture, set of words, or a short film, which is intended to persuade people to buy a product or use a service, or that gives information about a job that is available, an event that is g...
Advertising is divided into four ways; informing, influencing, adding value, and reminding. The first would be the most typical way; informing. Informing is the most obvious type of advertising. Through advertising, established businesses can announce new and existing products or services they are trying to sell to the public. Basically, a new company can use advertising to inform the public about its business.
The main goal of PR is to affect individuals or groups to help organizations reach more successful by building relationships with them through organization’s activities. PR people’s functions and key tasks can be varied. In simple terms, the role of public relations in an organization is immense and wide scope and it can be divided into the following categories:
Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.
Advertising can mean many different things in today’s world. When advertising first was developed it was done by would of mouth and the classic flyer or poster, which is the traditional media. Then it moved up to using broadcast media such as radio to help capture a bigger audience. After that it moved towards the television where an even bigger audience could be reached. Lastly companies started to realize the shear amount of traffic that was generated by the Internet.
Advertising in business is a type of marketing communication used to encourage, persuade, or manipulate a customer to take or continue to take some action. The desired result is to drive consumer behavior with respect to a commercial offering.