ShopKo Analytical Report

1690 Words7 Pages
Introduction

ShopKo is a purchasing agency that acts on behalf of buyers and sellers to distribute particular commercial production such as baby formula, health care products, luxury etc. local and international. Since the difference of sales price national, and the limitation of some specified products in some districts, ShopKo is gaining more costumers’ favor. Owing a mass of buyers and enjoying consumer loyalty in different countries is the strength of ShopKo. However, some potential crises are forcing ShopKo to seek and adopt new channels to improve efficiency under the microenvironment and massive potential crises.

ShopKo’s potential crises were mainly caused by the ineffective and inefficient communication with its customers and staffs. Because of geographical differences, management in ShopKo is difficult to bring into effect. Additionally, the non-contractual relationship with customers makes ShopKo’s operation difficult.

This report is of enormous importance to the senior managers in the ShopKo as well as the competitors alike in the purchasing industry. The purpose of this report is to examine ShopKo’s current situation, outline potential crises, and recommend a series of possible course of actions to improve such potential crises. The argument presented in this report is how an efficient communication can be used to improve ShopKo and what types of efficient communication is beneficial to improve the status quo.

Overview of Problems

The U.S President Abraham Lincoln stated, “Public sentiment is everything, without it one is nothing and with it one is everything.” Staying aware of the things that consumers’ want, ShopKo improved its public reputation and translated it into benefits. However, ShopKo without realizi...

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