Shamrock Shake

The bright red cherry atop of the photograph of a Shamrock milkshake catches the viewer’s eye immediately. The cherry and the “M” for Mcdonald’s are the only warm colors in the advertisement; the rest is green and white. The pistachio colored background gets lighter behind the milkshake to bring the viewer’s eye to the drink. The words “Shamrock Shake” are written in a bright white and, as the viewer’s eye travels from the faded green background around the beverage, the bright text captures the attention of the viewer. The advertisement lures in viewers and potential customers primarily as a result of the bright colors utilised in the photograph; however, there are several other messages encrypted in the advertisement to attract customers.
The sentence “Get yours now while the Gettin’ is good” is written in a dark green cursive text above and on the drink. The word “good” has an excessive amount of zeroes that wrap around the plastic tumbler to generate enthusiasm and transfer the meaning of the word “good” to the

The word “good” leads the viewer’s eyes from the light green milkshake to the small text underneath. The words “cool & minty” evoke a refreshing feeling; thus it implies that the shake is refreshing. The title of the drink, “Shamrock Shake” contains alliteration and slant rhyme. The slant rhyme and alliteration make the drink’s name more catchy, thus people are more likely to purchase it if the name is memorable. Furthermore, the cool colors of green and white in the advertisement connect to the words “cool & minty” that were used to describe the drink. Greens are associated with minty flavors, such as toothpaste and mint plants, while white corresponds to cool flavors or feelings, such as ice and the cold. The advertisers purposefully used these adjectives and colors to bridge together the ideas and tell the viewer that this drink will be “cool &