Shampoo Case Study

INTRODUCTION Global and marketing research is important to gain valuable information related to needs and wants of customers. With the help of effective research, business can enhance their performance to attract potential customers in the global and domestic market (Akaka, Vargo and Lusch, 2013). Present report is based on a case study which provides importance of market research on Shampoo. For this SLG Company has been selected which provides various cosmetics, fragrance, beauty accessory and lifestyle products (SLG, 2016). Now, they want to introduce their product shampoo in Dubai markets. This report covers description of existing products from the country origin. Furthermore, it covers importance of market research with relevance to

Shampoo concept was introduced in Britain from colonial India. It is derived from Hindi champi which is used in Anglo-Indian in 1762. Champi was used in India with some form of oils (Ambos and Håkanson, 2014). Shampoo is a term which was developed by an entrepreneur of Bengal in 1814. In that, they determined treatment of hairs with champi (shampooing). In 1900s, its meaning was changed that it is sense of massage by applying soap to the hairs. During the early stages of shampoo, it used to give hair shine and fragrance. Modern shampoo was introduced in 1930 which is now used in today 's time. First hair care was established as a synthetic shampoo. India is only country where traditional hair massage is still used in context of including neem, buttermilk, aloevera, sandalwood and heena,

In this context, manager can use information of market research and it will assist in targeting audience to increase their sales in the new markets (Shukla and Purani, 2012).
• Sales forecasting: Most challenging task for manager is to forecast for sales. In this context, cited business need to find how to forecasting for sales to determine budget which completing. Market research is helps in sales forecasting through various methods such as sales force estimate, jury method and market share method. This will also assist in determine market plan for SLG company.
• To facilitate smooth introduction of new products: Market research aids in testing the new product in Dubai marketplace on very small scale (Xie, Batra and Peng, 2015). This helps to finding customers response towards the shampoo of SLG business. With the helps of this, cited firm can easily grow in other nations. It collects information from the marketplace of Dubai so that organization can easily attract potential