Shampoo Case Study

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Case study
Himalaya shampoo product market

After analyzing services and sales audit of Himalaya shampoo, some recommendations are made for marketing of the product.
Blue ocean strategies:
The rising imperative of creating blue oceans are:
 Supply exceed demand
 Globalization
 Accelerated commoditization of product and services
 Increasing price wars
 Shrinking profit margins
 The core principles of blue oceans are:
 Reconstruct market boundaries….overcome beliefs
 Reach beyond existing demand…..go for uncontested spaces
 Get the strategic right……value (innovation) first.
Red ocean strategies:
 Building advantages over competition.
 Limited growth
 Outperform their rivals
 Prospects for profit and growth may reduce.
Difference between red and blue ocean strategies:

Red Ocean Company tries to garb greater share of existing demand in market. As it result profit and growth reduces.
Blue Ocean companies are defines by market space, demand creation and opportunity for profitable growth and goodwill. Almost industries are created from red oceans through expanding and enhancing their boundaries. In this, competitions are irrelevant.

Foundation of shampoo:

Shampoos did you know, that the word Shampoo is derived from the Hindi word “Champi”. Remember Johnny Walker’s famous song - Meri Jaan, Meri Jaan, Sunday Ke Sunday, Teil Maalish - Champi Teil Maalish. The British loved the massage so much they started calling Champi as Shampoo
Evolution of shampoo in india:
HUL undisputed leader from the early 90’s Sunsilk launched in 1964 ( General Shampoo platform ) Clinic Plus launched in 1971...

... middle of paper ...

...t in India, Analysis of hair care products with reference to shampoo market in India

bentley1124 (june2005). SWOT analysis of shampoo market in India, Analysis of hair care products with reference to shampoo market in India. [ONLINE] Available at: http://www.studymode.com/essays/Swot-Analysis-61595.html. [Last Accessed 31-december-2012]

 International market entry methods charu rastogi (2012). International market entry methods. [ONLINE] Available at: http://www.slideshare.net/charurastogi/6-international-marketing-market-selection-modes-of-entry-in-international-markets. [Last Accessed 30 December 2012].

 Reasons for product failure
Copernicus Marketing Consulting and Research (2010). Reason for product failure. [ONLINE] Available at: http://www.greenbook.org/marketing-research/top-10-reasons-for-new-product-failure. [Last Accessed 13 June 2010].

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